Social media marketing: the next generation of business engagement
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind.
Wiley Pub.
2010
|
| Edition: | 1. ed. |
| Subjects: | |
| Item Description: | Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (XIX, 388 S.) Ill., graph. Darst. 24 cm |
| ISBN: | 9780470634035 9780470944196 |
Staff View
MARC
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| 250 | |a 1. ed. | ||
| 264 | 1 | |a Indianapolis, Ind. |b Wiley Pub. |c 2010 | |
| 300 | |a 1 Online-Ressource (XIX, 388 S.) |b Ill., graph. Darst. |c 24 cm | ||
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| 500 | |a Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media / Marketing | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Customer relations | |
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| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
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Record in the Search Index
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| adam_text | |
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| author | Evans, Dave 1956- McKee, Jake |
| author_GND | (DE-588)143627902 |
| author_facet | Evans, Dave 1956- McKee, Jake |
| author_role | aut aut |
| author_sort | Evans, Dave 1956- |
| author_variant | d e de j m jm |
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| bvnumber | BV039993643 |
| classification_rvk | QP 650 |
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| ctrlnum | (OCoLC)785863090 (DE-599)BVBBV039993643 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2025-01-11T13:41:13Z |
| institution | BVB |
| isbn | 9780470634035 9780470944196 |
| language | English |
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| physical | 1 Online-Ressource (XIX, 388 S.) Ill., graph. Darst. 24 cm |
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| spelling | Evans, Dave 1956- Verfasser (DE-588)143627902 aut Social media marketing the next generation of business engagement Dave Evans with Jake McKee 1. ed. Indianapolis, Ind. Wiley Pub. 2010 1 Online-Ressource (XIX, 388 S.) Ill., graph. Darst. 24 cm txt rdacontent c rdamedia cr rdacarrier Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications Includes bibliographical references and index Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Twitter Softwareplattform (DE-588)7660487-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Online-Marketing (DE-588)7706419-7 s World Wide Web 2.0 (DE-588)7548364-6 s Soziales Netzwerk (DE-588)4055762-5 s Twitter Softwareplattform (DE-588)7660487-1 s Facebook (DE-588)7679337-0 s DE-604 McKee, Jake Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Evans, Dave 1956- McKee, Jake Social media marketing the next generation of business engagement Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Twitter Softwareplattform (DE-588)7660487-1 gnd |
| subject_GND | (DE-588)7679337-0 (DE-588)4055762-5 (DE-588)7706419-7 (DE-588)7548364-6 (DE-588)7660487-1 (DE-588)4123623-3 |
| title | Social media marketing the next generation of business engagement |
| title_auth | Social media marketing the next generation of business engagement |
| title_exact_search | Social media marketing the next generation of business engagement |
| title_full | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_fullStr | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_full_unstemmed | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_short | Social media marketing |
| title_sort | social media marketing the next generation of business engagement |
| title_sub | the next generation of business engagement |
| topic | Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Twitter Softwareplattform (DE-588)7660487-1 gnd |
| topic_facet | Internet marketing Social media / Marketing Social marketing Customer relations Soziales Netzwerk Online-Marketing World Wide Web 2.0 Twitter Softwareplattform Lehrbuch |
| work_keys_str_mv | AT evansdave socialmediamarketingthenextgenerationofbusinessengagement AT mckeejake socialmediamarketingthenextgenerationofbusinessengagement |