Social media marketing the next generation of business engagement - Evans, Dave 1956-; McKee, Jake (Wiley Pub., 2010)
Social business fundamentals – Social media and customer engagement – The new role of the customer – Build a social business – The social business ecosystem – Run a social business – Social technology and business decisions – Social analytics, metrics, and measurement – Five essential tips – Social business building blocks – Engagement on the social web – Social CRM – Social objects – The social graph – Social applications