Verfügbarkeit: Elements of marketing management | Technische Universität München

Elements of marketing management:

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Bibliographische Detailangaben
Beteilige Person:	Gupta, Sudhir K. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New Delhi Anmol Publ. 2011
Ausgabe:	1. ed.
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024836942&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	VII, 280 S.
ISBN:	9788126147007

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Datensatz im Suchindex

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adam_text	Titel: Elements of marketing management Autor: Gupta, Sudhir Jahr: 2011 Contents Preface vii 1. Marketing Concepts and Orientation 1 2. Market Segmentation 63 3. Marketing Mix 84 4. Promotion 128 5. Emerging and Issues in Marketing 179 6. Consumer Behaviour 199 7. Advertising and Sales and Distribution 247 Management Bibliography 277 Index 279
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