Graphic design history: a critical guide
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Pearson
2013
|
| Edition: | 2. ed. |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024826014&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | Includes bibliographical references (p. 367-374) and index |
| Physical Description: | XXIX, 386 S. zahlr. Ill., Kt. |
| ISBN: | 9780205219469 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1819304116276428800 |
|---|---|
| adam_text | Brief Contents
1.
From Prehistory to Early Writing
2
2.
Classical Literacy
16
3.
Medieval Letterforms and Book Formats
32
4.
Renaissance Design: Standardization and Modularization in Print
56
5.
Modern Typography and the Creation of the Public Sphere
82
6.
The Graphic Effects of Industrial Production
106
7.
Mass Mediation
128
8.
Formations of the Modern Movement
150
9.
Innovation and Persuasion
174
10.
The Culture of Consumption
200
11.
Public Interest Campaigns and Information Design
222
12.
Corporate Identities and International Style
246
13.
Pop and Protest
268
14.
Postmodernism in Design
288
15.
Digital Design
310
16.
Graphic Design and Globalization
330
Contents
Preface
and Acknowledgments
ix
Reading Graphic Design History
xi
Introduction
xiii
1.
From Prehistory to Early Writing
35,000-500
все
2
4
Mark-making
4
Prehistory
б
Proto-writing
б
Early writing
8
The spread of writing as idea and script
10
The alphabet
13
Conclusion
14
Timeline
15
Tools of the trade
2.
Classical Literacy
700
bce-W
ce
16
18
Variations of literacy and the alphabet
21
The function of graphic codes
25
Models of writing-, gestural and constructed
29
Writing at the end of the Classical age
29
Conclusion
30
Timeline
31
Tools of the trade
3.
Medieval Letterforms and Book Formats
400-1450 32
33
Medieval culture and graphic communication
36
Graphic media and contexts
38
The codex book
41
Letterforms, manuscript hands, and pattern books
47
Graphic forms of knowledge
50
Publishing communities and graphic arts
53
Conclusion
54
Timeline
55
Toois of the trade
4.
Renaissance Design: Standardization and Modularization in Print
1450-1660 56
58
Early print design
61
Graphic communication in Renaissance culture
64
Print technology and type design
70
Graphic forms of knowledge
78
Conclusion
80
Timeline
81
Tools of the trade
5.
Modern Typography and the Creation of the Public Sphere
1660-1800 82
84
Printed matter and the public sphere
87
Newsbooks,
broadsheets, and newspapers
90
Politics and the press
92
Graphic arts and design
95
Modern type design
102
On the edge of industrialization
103
Conclusion
104
Timeline
105
Tools of the trade
6.
The Graphic Effects of Industrial Production
1800-1850 106
108
Industrialization and visual culture
109
Illustrated papers
112
Book design for mass production
115
Printing images
118
Advertising design and typography
121
Fine art and graphic art
124
Critical issues
125
Conclusion
126
Timeline
127
Tools of the trade
7.
Mass Mediation 1850-1900S
128
130
Printed mass media
132
Changes in print technology
136
Changing patterns in the use of graphic media
139
Media networks
142
Graphic design and advertising
145
Posters and public space
147
Conclusion
148
Timeline
149
Tools of the trade
8.
Formations of the Modern Movement 1880S-1910S
150
151
Responses to industrialism
153
Arts and Crafts publications
155
Arts and Crafts dissemination
158
Art
Nouveau
159 Jugendstil
161
Viennese design
164
Decadence and aestheticism
166
The private press movement and modern design
169
Integration of design and industry
170
Conclusion
172
Timeline
173
Tools of the trade
9.
Innovation and Persuasion
1910-1930 174
176
Visual culture and avant-garde design
177
The graphic impact of Futurism and
Dada
181
From experiment to principles
184
Propaganda and mass-communication studies
186
Graphic persuasion and its effects
188
Institutionalizing graphic design
195
Conclusion
198
Timeline
199
Tools of the trade
10.
The Culture of Consumption 1920S-1930S
200
202
Designing the modern lifestyle
204
Modern style in graphic design
208
Consumer culture
212
The profession
219
Conclusion
220
Timeline
221
Tools of the trade
11.
Public interest Campaigns and Information Design 1930S-1950S
222
224
Public interest and education
230
Photojournalism and documentary
233
Wartime propaganda
237
Wartime information
238
Commercial and technical uses of information design
239
Information analysis and design process
241
Conclusion
244
Timeline
245
Tools
of the trade
12.
Corporate Identities and International Style 1950S-1970S
246
248
Image and identity systems
251
International style
255
Style, systems, and graphic design concepts
257
Technology
262
The profession
264
Conclusion
266
Timeline
267
Tools of the trade
13.
Pop and Protest 1960S-1970S
268
270
Pop culture and style
272
Self-conscious graphic design
274
Slick surfaces and high production values
276
Counterculture and the alternative press
279
Revolutionary culture and protest
281
Changes In the profession
283
Critical vocabulary
285
Conclusion
286
Timeline
287
Tools of the trade
14.
Postmodernism in Design 1970S-1980Sand Beyond
288
291
Postmodern styles
297
Postmodern consumption and conservatism
301
Critical theory and postmodern sensibility
303
Postmodernism and activism
305
Changes in the profession
307
Conclusion
308
Timeline
309
Tools of the trade
15.
Digital Design 1970S-2000S
310
312
Digital technology: from punch cards and plotters to desktop computing
315
Media transitions: type design and publications
319
Fluidity and functionality
323
The myth of immateriality and challenges of digital design
325
Conclusion
328
Timeline
329
Tools of the trade
16.
Graphic Design and Globalization
330
332
Globalization and design
336
Global encounters in design
339
Global networks and technology
341
Conclusion
342
Timeline
343
Tools of the trade
Glossary
344
Bibliography
367
Credits
375
Index
379
|
| any_adam_object | 1 |
| author | Drucker, Johanna 1952- McVarish, Emily |
| author_GND | (DE-588)119274280 |
| author_facet | Drucker, Johanna 1952- McVarish, Emily |
| author_role | aut aut |
| author_sort | Drucker, Johanna 1952- |
| author_variant | j d jd e m em |
| building | Verbundindex |
| bvnumber | BV039968425 |
| callnumber-first | N - Fine Arts |
| callnumber-label | NC998 |
| callnumber-raw | NC998.D78 |
| callnumber-search | NC998.D78 |
| callnumber-sort | NC 3998 D78 |
| callnumber-subject | NC - Drawing, Design, Illustration |
| classification_rvk | LH 71250 |
| ctrlnum | (OCoLC)785854424 (DE-599)BVBBV039968425 |
| dewey-full | 741.609 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 741 - Drawing and drawings |
| dewey-raw | 741.609 |
| dewey-search | 741.609 |
| dewey-sort | 3741.609 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte |
| edition | 2. ed. |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| id | DE-604.BV039968425 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:06:22Z |
| institution | BVB |
| isbn | 9780205219469 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024826014 |
| oclc_num | 785854424 |
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| owner_facet | DE-22 DE-BY-UBG DE-12 DE-188 |
| physical | XXIX, 386 S. zahlr. Ill., Kt. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Drucker, Johanna 1952- McVarish, Emily Graphic design history a critical guide Druckgrafik (DE-588)4113357-2 gnd Typografie (DE-588)4136341-3 gnd Grafikdesign (DE-588)4019558-2 gnd |
| subject_GND | (DE-588)4113357-2 (DE-588)4136341-3 (DE-588)4019558-2 |
| title | Graphic design history a critical guide |
| title_auth | Graphic design history a critical guide |
| title_exact_search | Graphic design history a critical guide |
| title_full | Graphic design history a critical guide Johanna Drucker ; Emily McVarish |
| title_fullStr | Graphic design history a critical guide Johanna Drucker ; Emily McVarish |
| title_full_unstemmed | Graphic design history a critical guide Johanna Drucker ; Emily McVarish |
| title_short | Graphic design history |
| title_sort | graphic design history a critical guide |
| title_sub | a critical guide |
| topic | Druckgrafik (DE-588)4113357-2 gnd Typografie (DE-588)4136341-3 gnd Grafikdesign (DE-588)4019558-2 gnd |
| topic_facet | Druckgrafik Typografie Grafikdesign |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024826014&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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