Availability: Die neue Dimension des Marketings | Technische Universität München

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Bibliographic Details
Main Authors:	Kotler, Philip 1931- (Author), Kartajaya, Hermawan 1947- (Author), Setiawan, Iwan (Author)
Format:	Electronic eBook
Language:	German
Published:	Frankfurt am Main [u.a.] Campus-Verl. 2010
Subjects:	Marketing Globalisierung Kaufverhalten Wertorientiertes Management Kundenmanagement Corporate Social Responsibility
Links:	http://www.content-select.com/index.php?id=bib_view&ean=9783593410210 http://www.content-select.com/index.php?id=bib_view&ean=9783593410210 http://www.content-select.com/index.php?id=bib_view&ean=9783593410210
Physical Description:	Online-Ressource (223 S.) graph. Darst.
ISBN:	9783593410210

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isbn	9783593410210
language	German
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spellingShingle	Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan Die neue Dimension des Marketings vom Kunden zum Menschen Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd Kaufverhalten (DE-588)4073331-2 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4557997-0 (DE-588)4073331-2 (DE-588)4776793-5 (DE-588)4236865-0 (DE-588)7697760-2
title	Die neue Dimension des Marketings vom Kunden zum Menschen
title_alt	Marketing 3.0: from products to customers to the human spirit
title_auth	Die neue Dimension des Marketings vom Kunden zum Menschen
title_exact_search	Die neue Dimension des Marketings vom Kunden zum Menschen
title_full	Die neue Dimension des Marketings vom Kunden zum Menschen Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan
title_fullStr	Die neue Dimension des Marketings vom Kunden zum Menschen Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan
title_full_unstemmed	Die neue Dimension des Marketings vom Kunden zum Menschen Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan
title_short	Die neue Dimension des Marketings
title_sort	die neue dimension des marketings vom kunden zum menschen
title_sub	vom Kunden zum Menschen
topic	Marketing (DE-588)4037589-4 gnd Globalisierung (DE-588)4557997-0 gnd Kaufverhalten (DE-588)4073331-2 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd
topic_facet	Marketing Globalisierung Kaufverhalten Wertorientiertes Management Kundenmanagement Corporate Social Responsibility
url	http://www.content-select.com/index.php?id=bib_view&ean=9783593410210
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