How to measure anything: finding the value of "intangibles" in business

Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Beteilige Person: Hubbard, Douglas W. (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Hoboken, N.J Wiley 2010
Ausgabe:2. ed.
Schlagwörter:
Links:http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3813521
Zusammenfassung:Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information
Beschreibung:Includes index
Umfang:XV, 304 S. graph. Darst.
ISBN:9780470539392