Routledge handbook of political marketing - Lees-Marshment, Jennifer (Routledge, 2012)
Literaturangaben
Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment
Keywords: Public relations and politics; Campaign management; Political campaigns; Communication in politics; Government publicity; Marketing; Politik; Aufsatzsammlung