Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge [u.a.]
Cambridge Univ. Press
2011
|
| Edition: | reprint. |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024580296&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024580296&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XVII, 240 S. graph. Darst. DVD-ROM (12 cm) |
| ISBN: | 9780521766944 9780521747554 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| adam_text | Contents
List of figures
List of tables
Preface
1
The appeal and reality of ethical consumerism
The ethical consumer and myth
Ethical consumerism versus consumer social responsibility
Moving from ethical consumer to C^/SR
2
Social consumerism in the context of corporate
responsibility
Social consumerism and firm profitability
Economic profit
Willingness to pay and C^SR
Economic profit in light of CnSR
Firm and market reactions to social consumption
Firms and the social consumption context
The evolution of preferences and the role of the firm
The ethical consumer and CSR
3
Are we what we choose? Or is what we choose
what we are?
Radical attitudes, conservative behaviors
Understanding the nature of consumer choice
Archetypes of consumer behavior
Consumers as rational informed processors
Consumers as quasi-rational reactive purchasers
Consumers as quasi-rational co-producers of value
Consumers as actors for the adaptive unconscious
The consumer as vox populi
The consumer as evolved ape
Two meta-models of social consumer behavior
A linear model of social consumption
A recursive model of social consumption
51
Implications of the models
53
The attitude-behavior gap and its implication
for measurement
56
The four methodological flaws: incentive compatibility,
comparability, inference, and context
56
Increasing the predictive validity of intentions
59
The myth of ethical consumption; the reality of social consumption
60
4
Ethical consumers or social consumers? Measurement
and reality
64
The importance of the consumer
64
Experimentation and consumer social behavior
67
Are we willing to put our money where our conscience is?
72
Discrete choice experimentation
72
The components of study no.
1 74
Ethical disposition inventory
76
The MORI poll
79
The study sample
79
Willingness to consider/purchase; willingness to pay
79
How valuable is providing information?
86
Can we believe what consumers say when not constrained?
The link between surveys and experiments
87
Will consumers sacrifice functionality?
94
Global segments of social consumers
98
The structure of study no.
2 98
The sample
99
Product features and structure of the experiments
99
Global segments
102
Demographics again
106
Does social segment position exist independent of product
context?
106
Segment size and country differentiation
108
The importance of recall
109
Ethical consumerism in light of experimental reality
112
Assessing the myth
116
5
Rationalization and justification of social
(non-)consumption
117
The contribution of interpretative methods to understanding
CNSR
118
An interpretative approach
120
Understanding varying social consumption rationales
123
The economic rationalists
124
The governmental dependents
126
The developmental realists
128
Currents of logic and justification
132
Interpreting the myth
134
6
The ethical consumer, politics, and everyday life
137
From the consumer context to the perspective of the citizen I
37
A pound for human rights, a penny for genetically modified food:
a glimpse at measuring social issue priorities
140
Seeing the citizen: estimating general societal preferences
152
The consumer as citizen: linking social and consumer preference
162
7
Tastes, truths, and strategies
166
De gustibus non est
disputandum
166
The inconvenient empirical truths
172
The convenient empirical truths
176
Strategies for enhancing ChSR
179
Jettisoning the myth
183
Appendix
1
Description of country choices and participant
sampling
188
Appendix
2
Ethical disposition survey: the MORI poll
and ethics scales
195
Appendix
3
Latent class finite mixture modeling
201
Appendix
4
Semi-structured interview guide used in all
countries
203
Appendix
5
The logic of best-worst scaling
206
Appendix
6
Australia omnibus social, economic,
and political preference study
209
Notes
216
References
219
Index
) ¿ )
Corporations and policy makers are bombarded with international surveys purporting to
show that most consumers want ethical products. When companies actually offer such
products, though, they are often met with indifference and limited uptake, ¡t seems that
survey radicals turn into economic conservatives at the checkout. This book reveals not
only why the search for the ethical consumer is futile but also why the social aspects of
consumption cannot be ignored, consumers are revealed to be much more deliberative and
sophisticated in how they do or do not incorporate social factors into their decision making.
Using first-hand findings and extensive research, The Mytii of the Ethical consumer provides
academics, students, and leaders in corporations and ngos with an enlightening picture of
the interface between social causes and consumption.
|
| any_adam_object | 1 |
| author | Devinney, Timothy Michael 1956- Auger, Pat Eckhardt, Giana M. |
| author_GND | (DE-588)120219727 (DE-588)142083968 (DE-588)142084034 |
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| dewey-full | 174 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174 |
| dewey-search | 174 |
| dewey-sort | 3174 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie Wirtschaftswissenschaften |
| edition | reprint. |
| format | Book |
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| id | DE-604.BV039732432 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:01:04Z |
| institution | BVB |
| isbn | 9780521766944 9780521747554 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024580296 |
| oclc_num | 767799574 |
| open_access_boolean | |
| owner | DE-739 DE-83 DE-11 |
| owner_facet | DE-739 DE-83 DE-11 |
| physical | XVII, 240 S. graph. Darst. DVD-ROM (12 cm) |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Cambridge Univ. Press |
| record_format | marc |
| spellingShingle | Devinney, Timothy Michael 1956- Auger, Pat Eckhardt, Giana M. The myth of the ethical consumer Ethik Consumption (Economics) Moral and ethical aspects Verbraucher (DE-588)4062632-5 gnd Wirtschaftsethik (DE-588)4066439-9 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4066439-9 |
| title | The myth of the ethical consumer |
| title_auth | The myth of the ethical consumer |
| title_exact_search | The myth of the ethical consumer |
| title_full | The myth of the ethical consumer Timothy M. Devinney ; Pat Auger ; Giana M. Eckhardt |
| title_fullStr | The myth of the ethical consumer Timothy M. Devinney ; Pat Auger ; Giana M. Eckhardt |
| title_full_unstemmed | The myth of the ethical consumer Timothy M. Devinney ; Pat Auger ; Giana M. Eckhardt |
| title_short | The myth of the ethical consumer |
| title_sort | the myth of the ethical consumer |
| topic | Ethik Consumption (Economics) Moral and ethical aspects Verbraucher (DE-588)4062632-5 gnd Wirtschaftsethik (DE-588)4066439-9 gnd |
| topic_facet | Ethik Consumption (Economics) Moral and ethical aspects Verbraucher Wirtschaftsethik |
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