The new relationship marketing: how to build a large, loyal, profitable network using the social Web
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2011
|
| Schlagwörter: | |
| Links: | http://catalogimages.wiley.com/images/db/jimages/9781118063064.jpg http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024576521&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XXXIII, 238 S. |
| ISBN: | 9781118063064 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV039728570 | ||
| 003 | DE-604 | ||
| 005 | 20120130 | ||
| 007 | t| | ||
| 008 | 111128s2011 xxu |||| 00||| eng d | ||
| 010 | |a 2011017547 | ||
| 020 | |a 9781118063064 |c acidfree paper |9 978-1-118-06306-4 | ||
| 035 | |a (OCoLC)707248106 | ||
| 035 | |a (DE-599)BVBBV039728570 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-19 |a DE-Aug4 |a DE-M347 |a DE-473 | ||
| 082 | 0 | |a 658.8/72 |2 23 | |
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 100 | 1 | |a Smith, Mari |d 1966- |e Verfasser |0 (DE-588)141422874 |4 aut | |
| 245 | 1 | 0 | |a The new relationship marketing |b how to build a large, loyal, profitable network using the social Web |c Mari Smith |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2011 | |
| 300 | |a XXXIII, 238 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Social networks | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 3 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | |u http://catalogimages.wiley.com/images/db/jimages/9781118063064.jpg |3 Cover image | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024576521&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-024576521 | |
Datensatz im Suchindex
| _version_ | 1819324355117580288 |
|---|---|
| adam_text | Titel: The new relationship marketing
Autor: Smith, Mari
Jahr: 2011
Contents
Foreword Guy Kawasaki xvii
Acknowledgments xix
Introduction What Is the New Relationship
Marketing, and Why Is It Crucial to
Businesses Today? xxiii
PART ONE RELATIONSHIP MARKETING
BASICS 1
Chapter 1 How to Get Started in Relationship
Marketing and Overcome Your (Perfectly
Normal) Fears 3
Chapter 2 The New Business Skills Everyone
Needs 19
Chapter 3 How to Stay Connected, Yet Protect Your
Time and Privacy 37
PART TWO NINE STEPS TO SIGNIFICANTLY
GROWING YOUR BUSINESS
THROUGH RELATIONSHIP
MARKETING 51
Chapter 4 Step 1: Create a Solid Foundation
With the Right Culture 53
Chapter 5 Step 2: Review Your Relationships and
Chart Your Five Contact Circles 63
Chapter 6 Step 3: Assess and Improve Your Online
Presence 85
Chapter 7 Step 4: Build Your Network and Become a
Center of Influence 111
Chapter 8 Step 5: Become an Authority Through
Quality Content 135
Chapter 9 Step 6: Turn Fans, Friends, and Followers
Into Paying Customers 145
Chapter 10 Step 7: Go Offline to Optimize Your
Online Marketing 157
Chapter 11 Step 8: Protect Yourself From the Dark
Side of the New Web 173
Chapter 12 Step 9: Implement Advanced Relationship
Marketing Techniques and Become a
Top Industry Leader 183
Conclusion How to Adapt as Technology
Changes: The Future of Relationship
Marketing 195
Notes 203
Resources 207
Index 213
|
| any_adam_object | 1 |
| author | Smith, Mari 1966- |
| author_GND | (DE-588)141422874 |
| author_facet | Smith, Mari 1966- |
| author_role | aut |
| author_sort | Smith, Mari 1966- |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV039728570 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)707248106 (DE-599)BVBBV039728570 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01893nam a2200469zc 4500</leader><controlfield tag="001">BV039728570</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20120130 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">111128s2011 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011017547</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118063064</subfield><subfield code="c">acidfree paper</subfield><subfield code="9">978-1-118-06306-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)707248106</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV039728570</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Smith, Mari</subfield><subfield code="d">1966-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141422874</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The new relationship marketing</subfield><subfield code="b">how to build a large, loyal, profitable network using the social Web</subfield><subfield code="c">Mari Smith</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXIII, 238 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social networks</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Beziehungsmanagement</subfield><subfield code="0">(DE-588)4326109-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2=" "><subfield code="u">http://catalogimages.wiley.com/images/db/jimages/9781118063064.jpg</subfield><subfield code="3">Cover image</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024576521&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-024576521</subfield></datafield></record></collection> |
| id | DE-604.BV039728570 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T16:00:59Z |
| institution | BVB |
| isbn | 9781118063064 |
| language | English |
| lccn | 2011017547 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024576521 |
| oclc_num | 707248106 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-Aug4 DE-M347 DE-473 DE-BY-UBG |
| owner_facet | DE-19 DE-BY-UBM DE-Aug4 DE-M347 DE-473 DE-BY-UBG |
| physical | XXXIII, 238 S. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Smith, Mari 1966- The new relationship marketing how to build a large, loyal, profitable network using the social Web Relationship marketing Customer relations Social networks Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4061963-1 (DE-588)4326109-7 |
| title | The new relationship marketing how to build a large, loyal, profitable network using the social Web |
| title_auth | The new relationship marketing how to build a large, loyal, profitable network using the social Web |
| title_exact_search | The new relationship marketing how to build a large, loyal, profitable network using the social Web |
| title_full | The new relationship marketing how to build a large, loyal, profitable network using the social Web Mari Smith |
| title_fullStr | The new relationship marketing how to build a large, loyal, profitable network using the social Web Mari Smith |
| title_full_unstemmed | The new relationship marketing how to build a large, loyal, profitable network using the social Web Mari Smith |
| title_short | The new relationship marketing |
| title_sort | the new relationship marketing how to build a large loyal profitable network using the social web |
| title_sub | how to build a large, loyal, profitable network using the social Web |
| topic | Relationship marketing Customer relations Social networks Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Relationship marketing Customer relations Social networks Marketing Kundenmanagement Unternehmen Beziehungsmanagement |
| url | http://catalogimages.wiley.com/images/db/jimages/9781118063064.jpg http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024576521&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT smithmari thenewrelationshipmarketinghowtobuildalargeloyalprofitablenetworkusingthesocialweb |