Event-Marketing und -Management: Grundlagen, Planung, Wirkungen, Weiterentwicklungen
Saved in:
| Previous Title: | Nufer, Gerd Wirkungen von Event-Marketing Nufer, Gerd Event-Marketing |
|---|---|
| Main Author: | |
| Format: | Thesis/Dissertation Book |
| Language: | German |
| Published: |
Wiesbaden
Gabler
2012
|
| Edition: | 4., überarb. und aktualisierte Aufl. |
| Series: | Gabler research
|
| Subjects: | |
| Physical Description: | XV, 248 S. Ill., graph. Darst. |
| ISBN: | 9783834934192 3834934194 |
Staff View
MARC
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| 245 | 1 | 0 | |a Event-Marketing und -Management |b Grundlagen, Planung, Wirkungen, Weiterentwicklungen |c Gerd Nufer |
| 246 | 1 | 3 | |a Event-Marketing und Event-Management |
| 246 | 1 | 0 | |a Event Marketing Event Management |
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| 650 | 0 | 7 | |a Imagetransfer |0 (DE-588)4136440-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sportsponsoring |0 (DE-588)4207428-9 |2 gnd |9 rswk-swf |
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Record in the Search Index
| DE-BY-TUM_call_number | 2502 WIR 810 2006 A 2459(4) |
|---|---|
| DE-BY-TUM_katkey | 1844399 |
| DE-BY-TUM_location | 25 |
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| _version_ | 1821933750931423232 |
| any_adam_object | |
| author | Nufer, Gerd 1970- |
| author_GND | (DE-588)120707918 |
| author_facet | Nufer, Gerd 1970- |
| author_role | aut |
| author_sort | Nufer, Gerd 1970- |
| author_variant | g n gn |
| building | Verbundindex |
| bvnumber | BV039724246 |
| classification_rvk | QP 621 |
| classification_tum | SPO 576 WIR 810 |
| ctrlnum | (OCoLC)723722420 (DE-599)BVBBV039724246 |
| dewey-full | 658.82 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.82 |
| dewey-search | 658.82 |
| dewey-sort | 3658.82 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sport Wirtschaftswissenschaften |
| edition | 4., überarb. und aktualisierte Aufl. |
| format | Thesis Book |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV039724246 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T16:00:53Z |
| institution | BVB |
| isbn | 9783834934192 3834934194 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024572282 |
| oclc_num | 723722420 |
| open_access_boolean | |
| owner | DE-1049 DE-2070s DE-M347 DE-Aug4 DE-860 DE-863 DE-BY-FWS DE-859 DE-523 DE-634 DE-355 DE-BY-UBR DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-1050 DE-573 DE-739 DE-20 DE-1047 DE-1102 |
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| physical | XV, 248 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Gabler |
| record_format | marc |
| series2 | Gabler research |
| spellingShingle | Nufer, Gerd 1970- Event-Marketing und -Management Grundlagen, Planung, Wirkungen, Weiterentwicklungen Event-Marketing (DE-588)4335461-0 gnd Imagetransfer (DE-588)4136440-5 gnd Sportsponsoring (DE-588)4207428-9 gnd |
| subject_GND | (DE-588)4335461-0 (DE-588)4136440-5 (DE-588)4207428-9 (DE-588)4113937-9 |
| title | Event-Marketing und -Management Grundlagen, Planung, Wirkungen, Weiterentwicklungen |
| title_alt | Event-Marketing und Event-Management Event Marketing Event Management |
| title_auth | Event-Marketing und -Management Grundlagen, Planung, Wirkungen, Weiterentwicklungen |
| title_exact_search | Event-Marketing und -Management Grundlagen, Planung, Wirkungen, Weiterentwicklungen |
| title_full | Event-Marketing und -Management Grundlagen, Planung, Wirkungen, Weiterentwicklungen Gerd Nufer |
| title_fullStr | Event-Marketing und -Management Grundlagen, Planung, Wirkungen, Weiterentwicklungen Gerd Nufer |
| title_full_unstemmed | Event-Marketing und -Management Grundlagen, Planung, Wirkungen, Weiterentwicklungen Gerd Nufer |
| title_old | Nufer, Gerd Wirkungen von Event-Marketing Nufer, Gerd Event-Marketing |
| title_short | Event-Marketing und -Management |
| title_sort | event marketing und management grundlagen planung wirkungen weiterentwicklungen |
| title_sub | Grundlagen, Planung, Wirkungen, Weiterentwicklungen |
| topic | Event-Marketing (DE-588)4335461-0 gnd Imagetransfer (DE-588)4136440-5 gnd Sportsponsoring (DE-588)4207428-9 gnd |
| topic_facet | Event-Marketing Imagetransfer Sportsponsoring Hochschulschrift |
| work_keys_str_mv | AT nufergerd eventmarketingundmanagementgrundlagenplanungwirkungenweiterentwicklungen AT nufergerd eventmarketingundeventmanagement AT nufergerd eventmarketingeventmanagement |
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Branch Library Sport & Health Sciences
| Call Number: |
2502 WIR 810 2006 A 2459(4)
Floor plan |
|---|---|
| Copy 1 | Available for loan On Shelf |
| Copy 2 | Available for loan On Shelf |
| Copy 3 | Available for loan On Shelf |
| Copy 4 | Available for loan On Shelf |