Brandwashed tricks companies use to manipulate our minds and persuade us to buy - Lindstrøm, Martin 1970- (Crown Business, 2011)
Includes bibliographical references and index
Keywords: Psychologie; Consumer behavior; Consumers -- Psychology; Brand choice -- Psychological aspects; Marketing -- Psychological aspects; Neuromarketing; Online-Ressource; Beeinflussung; Werbewirkung; Markenartikel; Werbung