Od "Internacionale" do komercijale: popularna kultura u Jugoslaviji 1945 - 1991.
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Serbian |
| Published: |
Beograd
INS
2011
|
| Series: | Biblioteka "Studije i monografije" / Institut za Noviju Istoriju Srbije
70 |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024189470&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024189470&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | Zsfassung in engl. Sprache u.d.T.: From the "International" to the commercial |
| Physical Description: | 305 S. |
| ISBN: | 9788670050945 |
Staff View
MARC
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| 648 | 7 | |a Geschichte 1945-1991 |2 gnd |9 rswk-swf | |
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Record in the Search Index
| _version_ | 1820960452878794752 |
|---|---|
| adam_text |
SADRŽAJ
Spisak
skraćenica
.9
Zahvalnost
.11
Uvod
.15
I
Iz Staljinovog šinjela u
Elvisovu
jaknu: Politika, kulturna
politika i popularna kultura
.21
II
Alat i zanat: Infrastruktura popularne kulture
.55
III
Ovce na Bulevaru revolucije: Narodna muzika
.86
IV
Lake note za teške pare: Zabavna
muzika
.112
V
Rokenrol za
radnički
savet: Rok
muzika u socijalističkoj
Jugoslaviji
.138
VI
Walter
brani
box-office:
Igrani filmovi i njihova publika.
.172
VII
Zagor i Zagorka: Laka literatura, šund romani, zabavna
štampa i stripovi
.219
VIII
Zvezde gledaju
s
neba: Tito i popularna kultura
.272
IX
Money, Money, Money
ili trijumf Zapada?
Umesto zaključka
.283
Summary
.293
Registar
.297
Summary
From the "International" to the Commercial: Popular
Culture in Yugoslavia
1945-1991
The book deals with the development and changes of popular culture in
Yugoslavia from the end of WWII to the break-up of the country. During
that period the Communist Party (renamed the Union of the Communists) of
Yugoslavia held power, trying to "create a new, socialist, man" and a culture
accessible to all. Even though popular culture wasn't the main part of the
Party's cultural policy, due to its important place in everyday life, the Party
tried to influence it too. During the first post-war years, the Soviet cultural
model was aped in all spheres. Western products of popular culture that had
been predominant until WWII were suppressed and Soviet films, music and
literature introduced instead.
After a couple of years that followed the split with Stalin in
1948,
the
Yugoslav culture started turning to the West. The new trend was encouraged
by the fact that all help was coming from that direction. Financial, economic
and military aid which enabled Tito's regime to survive and Yugoslavia to
preserve its independence, came from the USA and other western countries.
Under their influence and in order to show goodwill, the Yugoslav
authorities liberalized their cultural policy. Popular culture particularly
profited from this.
Another factor contributing to the freer development of popular culture
was economic liberalization and the introduction of workers' self-
management. Since early
1950s
Yugoslav companies were granted
increasing freedom of action, but also increased responsibility for their
performance on the market. Newspaper-houses, film producers and
distributors, publishers etc, had to make money to survive with dwindling
government subsidies. For these reason they turned to commercialism. At the
293
same time, greater cultural liberalism enabled them to import the lion's share
of the materials they needed from the west. Thus, although the Communist
leaders frowned at it, the Yugoslav popular culture developed under western
influence. This held true for popular, folk and rock music which were the
dominant musical forms. Festivals too were made on western model. The
press mirrored not only the Yugoslav popular culture, but western models as
well.
The movie industry preserved greater autonomy from direct foreign
influences, because its financing was firmly in the hands of the authorities.
The dissident films that appeared were basically non-commercial, and
therefore uninfluential. Much more viewed were films about partisans that
were supposed to be a way of popularizing the regime and patriotism. In
order to sell better abroad, foreign stars were employed in the most
ambitious projects of this kind. However, up to
90%
of the general cinema
repertoire in Yugoslavia was made up of imported films
-
usually of
В
or
С
category. The broad audience preferred light, entertaining movies from the
west to the high-brow artistic ones. Yugoslav comedies became very
successful in the
1980s,
and several more serious films received acclaim
abroad.
In the field of reading, the situation was similar: classic and popular
books sold best. For this reason they were favored by the publishers who had
hard time selling expensive books to poor public. Therefore they tended to
stick to the proven authors
-
usually the lighter and the more commercial
ones.
Much wider circulation was enjoyed by cheap love, crime and western
novels published by newspaper-houses. Together with entertainment
magazines carrying mostly "yellow" materials imported from the west, they
were the main reading fare of the bulk of the population. Comics that used to
be banned in the first after-war years, soon become favorite reading matter
-
particularly of the younger.
Most efforts of the Yugoslav Communists to impose their ideology
through (high and popular) culture failed. People were not interested in
ideology but in entertainment. On the other hand, precisely for that reason,
the masses also didn't succumb to "nefarious ideological influences" hidden
294
in many works of popular culture that were flooding the country from the
West and of which the Party big-wigs were especially wary.
295 |
| any_adam_object | 1 |
| author | Janjetović, Zoran 1967- |
| author_GND | (DE-588)140016090 |
| author_facet | Janjetović, Zoran 1967- |
| author_role | aut |
| author_sort | Janjetović, Zoran 1967- |
| author_variant | z j zj |
| building | Verbundindex |
| bvnumber | BV039339260 |
| classification_rvk | KV 5020 KV 5075 |
| ctrlnum | (OCoLC)785827741 (DE-599)BVBBV039339260 |
| discipline | Slavistik |
| era | Geschichte 1945-1991 gnd |
| era_facet | Geschichte 1945-1991 |
| format | Book |
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| geographic_facet | Jugoslawien |
| id | DE-604.BV039339260 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-11T13:46:53Z |
| institution | BVB |
| isbn | 9788670050945 |
| language | Serbian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-024189470 |
| oclc_num | 785827741 |
| open_access_boolean | |
| owner | DE-Re13 DE-BY-UBR DE-12 DE-11 |
| owner_facet | DE-Re13 DE-BY-UBR DE-12 DE-11 |
| physical | 305 S. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | INS |
| record_format | marc |
| series2 | Biblioteka "Studije i monografije" / Institut za Noviju Istoriju Srbije |
| spelling | Janjetović, Zoran 1967- Verfasser (DE-588)140016090 aut Od "Internacionale" do komercijale popularna kultura u Jugoslaviji 1945 - 1991. Zoran Janjetović Beograd INS 2011 305 S. txt rdacontent n rdamedia nc rdacarrier Biblioteka "Studije i monografije" / Institut za Noviju Istoriju Srbije 70 Zsfassung in engl. Sprache u.d.T.: From the "International" to the commercial Geschichte 1945-1991 gnd rswk-swf Massenkultur (DE-588)4125858-7 gnd rswk-swf Jugoslawien (DE-588)4028966-7 gnd rswk-swf Jugoslawien (DE-588)4028966-7 g Massenkultur (DE-588)4125858-7 s Geschichte 1945-1991 z DE-604 Institut za Noviju Istoriju Srbije Biblioteka "Studije i monografije" 70 (DE-604)BV011095323 70 Digitalisierung BSB Muenchen 2 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024189470&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB Muenchen 2 application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024189470&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract |
| spellingShingle | Janjetović, Zoran 1967- Od "Internacionale" do komercijale popularna kultura u Jugoslaviji 1945 - 1991. Massenkultur (DE-588)4125858-7 gnd |
| subject_GND | (DE-588)4125858-7 (DE-588)4028966-7 |
| title | Od "Internacionale" do komercijale popularna kultura u Jugoslaviji 1945 - 1991. |
| title_auth | Od "Internacionale" do komercijale popularna kultura u Jugoslaviji 1945 - 1991. |
| title_exact_search | Od "Internacionale" do komercijale popularna kultura u Jugoslaviji 1945 - 1991. |
| title_full | Od "Internacionale" do komercijale popularna kultura u Jugoslaviji 1945 - 1991. Zoran Janjetović |
| title_fullStr | Od "Internacionale" do komercijale popularna kultura u Jugoslaviji 1945 - 1991. Zoran Janjetović |
| title_full_unstemmed | Od "Internacionale" do komercijale popularna kultura u Jugoslaviji 1945 - 1991. Zoran Janjetović |
| title_short | Od "Internacionale" do komercijale |
| title_sort | od internacionale do komercijale popularna kultura u jugoslaviji 1945 1991 |
| title_sub | popularna kultura u Jugoslaviji 1945 - 1991. |
| topic | Massenkultur (DE-588)4125858-7 gnd |
| topic_facet | Massenkultur Jugoslawien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024189470&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024189470&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV011095323 |
| work_keys_str_mv | AT janjetoviczoran odinternacionaledokomercijalepopularnakulturaujugoslaviji19451991 |