Discourse, communication and the enterprise: genres and trends
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Tagungsbericht Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Bern [u.a.]
Lang
2011
|
| Schriftenreihe: | Linguistic Insights - Studies in Language and Communication
134 |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022473391&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | 451 S. Ill. |
| ISBN: | 9783034306201 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819266543291203584 |
|---|---|
| adam_text | Giuliana Garzone amp; Maurizio Gotti (eds)
Discourse, Communication
and the Enterprise
Genres and Trends
oooooooooooooooooc
PETER LANG
Bern • Berlin • Bruxelles • Frankfurt am Main • New York • Oxford • Wien
Contents
GIULIANA GARZONE / MAURIZIO GOTTI
Discourse, Communication and the Enterprise An Introduction 9
General Issues in Research and Practice
MAURIZIO GOTTI
Discursive Changes in Corporate
and Institutional Communication 29
MIRJALIISA CHARLES
Seeing the Woods for Trees:
A Research Agenda with a New Focus 49
Corporate Communication as Professional Discourse
SYLVAIN DIELTJENS / PRISCILLA HEYNDERICKX
Instructive Discourse in Internal Business Communication:
Comprehensibility and Target Group Orientation 69
MARTIN WARREN
Realisations of Intertextuality, Interdiscursivity
and Hybridisation in the Discourses of Professionals 91
OLIVER ENGELHARDT
Management of Multilingualism in Multinaltional Companies
of German Origin in the Czech Republic I l l
FRANCA POPPI
Companies Websites as Vehicles for Expressing Corporate
Identity: A Case Study on the Use of English as a Lingua Franca 131
Corporate Reporting and Social Responsibility
PAUL GILLAERTS / FREEK VAN DE VELDE
Metadiscourse on the Move: The CEO s Letter Revisited 151
PAOLA CATENACCIO
Social and Environmental Reports: A Short-Term
Diachronic Perspective on an Emerging Genre 169
DONATELLA MALAVASI
Doing Well by Doing Good : A Comparative Analysis of
Nokia s and Ericsson s Corporate Social Responsibility Reports 193
GIORGIO STRAFELLA
Virtue and its Eloquence: CSR Reporting in China 213
PAOLA COTTA RAMUSINO
Our Mission and our Values : An Approach to Russian Banks
Communication Strategies 235
LIANA GOLETIANI
Gazprom Environmental Report:
Peculiarities of an Emerging Genre 255
Corporate Communication and the Media
GEERT JACOBS / ELS TOBBACK
Saving Opel: Discursive Perspectives on News Management 281
CHIARA DEGANO
Business and National Identity: The Press Coverage
of Fiat s Bids for Chrysler and Opel 301
MARIA CRISTINA PAGANONI
Food for Thought: The Discursive Rehearsal
of the Milan Expo 2015 325
Advertising and Promotion
GIULIANA GARZONE
Genre Variation in Tobacco Advertising 343
FRANCESCA SANTULLI
Tourist Brochures as a Means to Convey Corporate Image:
The Analysis of a Case Study in a Rhetorical Perspective 371
BARBARA BERTI
Illocution and Perlocution in Advertising:
Advising, Promising, Persuading 391
CHRISTOPHER M SCHMIDT
The Impact of Globalization on Holistic Brand Communication
Strategy Online and Offline: The Cognitive Dimension 411
ANDREA NAVA, LUCIANA PEDRAZZINI
Advertising ELT Materials on the Web:
What Identity for Local Teachers? 425
Notes on Contributors 443
|
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| series | Linguistic Insights - Studies in Language and Communication |
| series2 | Linguistic Insights - Studies in Language and Communication |
| spellingShingle | Discourse, communication and the enterprise genres and trends Linguistic Insights - Studies in Language and Communication Unternehmen (DE-588)4061963-1 gnd Diskursanalyse (DE-588)4194747-2 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4194747-2 (DE-588)4031883-7 (DE-588)1071861417 |
| title | Discourse, communication and the enterprise genres and trends |
| title_auth | Discourse, communication and the enterprise genres and trends |
| title_exact_search | Discourse, communication and the enterprise genres and trends |
| title_full | Discourse, communication and the enterprise genres and trends [International Conference on Discourse, Communication, and the Enterprise]. Giuliana Garzone & Maurizio Gotti (ed.) |
| title_fullStr | Discourse, communication and the enterprise genres and trends [International Conference on Discourse, Communication, and the Enterprise]. Giuliana Garzone & Maurizio Gotti (ed.) |
| title_full_unstemmed | Discourse, communication and the enterprise genres and trends [International Conference on Discourse, Communication, and the Enterprise]. Giuliana Garzone & Maurizio Gotti (ed.) |
| title_short | Discourse, communication and the enterprise |
| title_sort | discourse communication and the enterprise genres and trends |
| title_sub | genres and trends |
| topic | Unternehmen (DE-588)4061963-1 gnd Diskursanalyse (DE-588)4194747-2 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Unternehmen Diskursanalyse Kommunikation Konferenzschrift 2009 Mailand |
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