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Bibliographic Details
Main Author: Torres, Olivier (Author)
Format: Electronic eBook
Language:English
Published: Basingstoke Palgrave Macmillan 2006
Subjects:
Links:http://www.palgraveconnect.com/doifinder/10.1057/9780230624917
http://www.palgraveconnect.com/doifinder/10.1057/9780230624917
Item Description:Adobe Ebook Reader
Introduction Robert Mondavi: The Pioneer of the Napa Valley Languedoc: The Biggest Vineyard in the World Aime Guibert: The "Furia Francese" Mondavi in Aniane: A Promising But Difficult Start Things Hotten Up Things Get Poilitical After Mondavi: Gerard Depardieu Comes to Town Cultural Differences at the Heart of Failure Conclusion
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business
Physical Description:1 Online-Ressource (184 p S.)
Format:Document