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Bibliographische Detailangaben
Beteilige Person: Zoltners, Andris A. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Basingstoke Palgrave Macmillan 2004
Schlagwörter:
Links:http://www.palgraveconnect.com/doifinder/10.1057/9780230514928
http://www.palgraveconnect.com/doifinder/10.1057/9780230514928
Beschreibung:Adobe Ebook Reader
Designing and Redesigning the Sales Force in Today's Changing World A Process for Designing the Sales Force for Strategic Advantage Sales Strategy Go-To-Market Strategy Designing the Sales Force Structure Sales Roles Sizing the Selling Organization Sales Territory Alignment Sustaining the Successful Selling Organization Managing Change
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change
Umfang:1 Online-Ressource (400 p S.)
Format:Document