Verfügbarkeit: Business research methods | Technische Universität München

Business research methods:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Blumberg, Boris (VerfasserIn), Cooper, Donald R. (VerfasserIn), Schindler, Pamela S. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	London [u.a.] McGraw-Hill Education 2011
Ausgabe:	3. European ed.
Schlagwörter:	Unternehmenstheorie Management Konjunkturforschung Empirische Sozialforschung Betriebswirtschaftslehre Information Forschung Wirtschaftswissenschaften Unternehmen Methodologie Empirische Wirtschaftsforschung Entscheidungsprozess Operations Research Forschungsmethode Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021150326&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XIX, 505, 138 S. graph. Darst.
ISBN:	9780077129972

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Datensatz im Suchindex

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adam_text	Titel: Business research methods Autor: Blumberg, Boris Jahr: 2011 Detailed table of contents Preface xi 3.3 Process and organization 92 Guidedtour xiii 3.4 Literature review as scientific Technology to enhance learning and teaching Make the grade! Acknowledgements contribution 108 xv Running Case Study 3 108 xvii Summary 109 cviii Discussion questions 109 PART 1 Essentials Of research 1 Recommendedfurtherreading 110 1 The nature of business and management 4 Ethics in business research 113 research 3 4.1 What are research ethics? 114 1.1 Why study research? 4 4.2 Ethical treatment of participants 114 1.2 What is research? 6 4.3 Data collection in cyberspace 120 1.3 Is research always problem- 4.4 Ethics and the sponsor 122 solving based? 11 45 ReSearchers and team members 123 1.4 What makes good research? 12 46 Ethical obligations to the research 1.5 Research philosophies 16 community 124 1.6 Understanding theory: components 4.7 Ethical approval procedures 127 and connections 24 . Running Case Study 4 134 1.7 Propositions and hypotheses 32 1.8 Theory 35 Summary 134 Discussion questions 135 Running Case Study 1 37 Recommendedfurtherreading 138 Summary 39 Discussion questions 40 PART 2 Research approaches 141 Recommendedfurtherreading 43 5 Quantitative and qualitative research 143 2 The research process and propOSal 45 5.1 Qualitative and quantitative studies 144 2.1 The research process 46 5.2 Research design classifications 147 2.2 Management research and s-3 Explorative, descriptive and measurement questions 47 causal studies 150 2.3 Research process 55 Running Case Study S 160 2.4 The research proposal 61 Summary 160 Running Case Study 2 79 Discussion questions 161 Summary 79 Recommendedfurtherreading 162 Discussion questions 80 6 Sampling sfrategies 165 Recommendedfurtherreading 82 6.1 Unit of analysis 166 3 Literature review 85 62 The nature of sampling 167 3.1 Aims and objectives of a review 86 63 Sample versus census 171 3.2 Assessment of a'good' 6A Types of sample design 172 literature review 89 6.5 Steps in sampling design 175 6.6 Complexprobability sampling 187 10 Observation 273 6.7 Non-probability sampling 192 1(U The uses of observation 274 6.8 Sampling on the Internet 196 ]02 Conducting an observational study 276 Running Case Study 6 198 10.3 Participant observation 280 Summary 198 10-4 Structured observation 282 Discussion questions 200 Running Case Study 10 289 Recommendedfurtherreading 202 Summary 289 7 Survey research 205 Discussion questions 290 7.1 Characteristics of the communication Recommendedfurtherreading 291 approach 206 11 Content analysis and other qualitative /.2 Choosing a communication method 209 approaches 293 7.3 Personal interviewing 214 H.l Content analysis 294 7.4 Telephone interviewing 218 11.2 Narrative analysis 297 7.5 Self-administered surveys 221 11.3 Ethnographic studies 298 7.6 Web-based surveys 225 11.4 Action research 299 7.7 Outsourcing survey services 228 11.5 Grounded theory 300 Running Case Study 7 229 Running Case Study 11 303 Summary 229 ' Summary 303 Discussion questions 230 Discussion questions 303 Recommended further reading 304 12 Experimentation 307 Recommended further reading 231 8 Secondary data and archival sources 235 8.1 Secondary data 236 "-c c jj. 12.1 What is experimentation? 308 8.2 Sources ot secondary data 239 8.3 How touse secondary data 12-2 An evaluation of experiments 309 efficiently 243 12.3 Conducting an experiment 309 8.4 Secondary data in qualitative 12.4 Validity in experimentation 313 research 245 12.5 Experimental research designs 316 8.5 Data-mining 246 Running Case Study 8 251 Summary 251 Discussion questions 251 Recommended further reading 252 9 Case studies, qualitative interviews and PART 3 Research instrumenis 335 Running Case Study 12 330 Summary 330 Discussion questions 331 Recommended further reading 333 13 Measurement and scales 337 13.1 The nature of measurement 338 focus groups 255 9.1 Case studies 256 9.2 Qualitative interviews 265 9.3 Focus groups 269 13"2 DatatyPes 339 Running Case Study 9 270 Summary 271 13.3 Sources of measurement differences 343 13.4 Characteristics of sound Discussion questions 271 measurement 344 Recommendedfurtherreading 272 13-5 The nature of measurement scales 356 13.6 Response methods 360 GloSSOry 487 13.7 Measurement scale construction 369 Index 11 Running Case Study 13 378 Summary 378 PART 4 Statistical background Discussion questions 380 (Available electronically only) 507 Recommendedfurtherreading 383 16 Data preparationanddescription 509 14 Fieldwork: questionnaires and responses 387 16.1 introduction 510 14.1 Developing the instrument design 162 Edltlng 51° strategy 388 16.3 Useful rules for editing 511 14.2 The management research question 16.4 Dataentry 520 hierarchy revisited: phase 1 388 16 5 Descriptive statistical summaries 523 14.3 Constructing and refining the measurement questions: phase 2 391 Summary 528 14.4 Question content 393 Discussion questions 529 Recommendedfurtherreading 530 14.6 Sources of existing questions 407 14.7 Drafting and refining the 17 Exploring, dfsplaying and examining data 533 instrument: phase 3 409 17.1 Introduction 534 Running Case Study 14 417 17.2 Exploratory data analysis 534 Summary 417 Summary 545 Discussion questions 418 Discussion questions 546 Recommendedfurtherreading 421 Recommendedfurtherreading 548 18.1 Introduction 552 18.2 Hypothesis testing 552 15 Writing up and presenting research ]% Hypothesjs 551 outcomes 423 15.1 The written research report 424 15.2 Research report components 426 15.3 Writing the report 435 1JW Statistical testing procedures 559 15.4 Presentation considerations 439 18"4 Tests of significance 560 15.5 Oral presentations 447 Summary 581 Running Case Study 15 452 Discussion questions 582 Summary 452 Recommendedfurtherreading 587 Discussion questions 453 ]9 Measures of association 589 Recommendedfurtherreading 454 igi Introduction 590 Cases 19.2 Bivariate correlation analysis 591 1 AGEM of a study 459 19.3 Non-parametric measures of 2 Can this study besaved? 463 association 604 3 Inquiringmindswantto Summary 611 know-NOW! 465 4 Highland Bank: teeing-upa new Discussion questions 612 strategie direction 470 Recommendedfurtherreading 615 5 Ramada demonstrates its personalbest 480 20 Multivariate analysis: an overview 617 6 Women gettingequal in public 201 Introduction 618 services 483 20.2 Selecting a multivariate technique 618 20.3 Dependency techniques 620 Appendices 651 20.4 Interdependency techniques 635 a Core business reference sources, Summary 646 printed and electronic 652 15 Decision theory problem 660 Discussion questions 647 C Sample student term project 666 Recommendedfurtherreading 649 D Non-parametric signincance tests 672 E Selected statistical tables 679
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author	Blumberg, Boris Cooper, Donald R. Schindler, Pamela S.
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genre	(DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV037236755
illustrated	Illustrated
indexdate	2025-01-11T17:51:11Z
institution	BVB
isbn	9780077129972
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-021150326
oclc_num	711828066
open_access_boolean
owner	DE-945 DE-1049 DE-473 DE-BY-UBG
owner_facet	DE-945 DE-1049 DE-473 DE-BY-UBG
physical	XIX, 505, 138 S. graph. Darst.
publishDate	2011
publishDateSearch	2011
publishDateSort	2011
publisher	McGraw-Hill Education
record_format	marc
spelling	Blumberg, Boris Verfasser aut Business research methods Boris Blumberg, Donald R. Cooper and Pamela S. Schindler 3. European ed. London [u.a.] McGraw-Hill Education 2011 XIX, 505, 138 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Unternehmenstheorie (DE-588)4078614-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Konjunkturforschung (DE-588)4128162-7 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Information (DE-588)4026899-8 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Wirtschaftswissenschaften (DE-588)4066528-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Operations Research (DE-588)4043586-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Management (DE-588)4037278-9 s Forschung (DE-588)4017894-8 s Methodologie (DE-588)4139716-2 s DE-604 Empirische Wirtschaftsforschung (DE-588)4014609-1 s Wirtschaftswissenschaften (DE-588)4066528-8 s Forschungsmethode (DE-588)4155046-8 s Betriebswirtschaftslehre (DE-588)4069402-1 s Empirische Sozialforschung (DE-588)4014606-6 s 1\p DE-604 Unternehmen (DE-588)4061963-1 s Operations Research (DE-588)4043586-6 s 2\p DE-604 Unternehmenstheorie (DE-588)4078614-6 s 3\p DE-604 Information (DE-588)4026899-8 s 4\p DE-604 Konjunkturforschung (DE-588)4128162-7 s 5\p DE-604 Entscheidungsprozess (DE-588)4121202-2 s 6\p DE-604 Cooper, Donald R. Verfasser aut Schindler, Pamela S. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021150326&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Blumberg, Boris Cooper, Donald R. Schindler, Pamela S. Business research methods Unternehmenstheorie (DE-588)4078614-6 gnd Management (DE-588)4037278-9 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Operations Research (DE-588)4043586-6 gnd Forschungsmethode (DE-588)4155046-8 gnd
subject_GND	(DE-588)4078614-6 (DE-588)4037278-9 (DE-588)4128162-7 (DE-588)4014606-6 (DE-588)4069402-1 (DE-588)4026899-8 (DE-588)4017894-8 (DE-588)4066528-8 (DE-588)4061963-1 (DE-588)4139716-2 (DE-588)4014609-1 (DE-588)4121202-2 (DE-588)4043586-6 (DE-588)4155046-8 (DE-588)4123623-3
title	Business research methods
title_auth	Business research methods
title_exact_search	Business research methods
title_full	Business research methods Boris Blumberg, Donald R. Cooper and Pamela S. Schindler
title_fullStr	Business research methods Boris Blumberg, Donald R. Cooper and Pamela S. Schindler
title_full_unstemmed	Business research methods Boris Blumberg, Donald R. Cooper and Pamela S. Schindler
title_short	Business research methods
title_sort	business research methods
topic	Unternehmenstheorie (DE-588)4078614-6 gnd Management (DE-588)4037278-9 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Operations Research (DE-588)4043586-6 gnd Forschungsmethode (DE-588)4155046-8 gnd
topic_facet	Unternehmenstheorie Management Konjunkturforschung Empirische Sozialforschung Betriebswirtschaftslehre Information Forschung Wirtschaftswissenschaften Unternehmen Methodologie Empirische Wirtschaftsforschung Entscheidungsprozess Operations Research Forschungsmethode Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021150326&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT blumbergboris businessresearchmethods AT cooperdonaldr businessresearchmethods AT schindlerpamelas businessresearchmethods

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Inhaltsverzeichnis