Social media marketing: the next generation of business engagement
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Indianapolis, Ind.
Wiley Pub.
2010
|
| Ausgabe: | 1. ed. |
| Schlagwörter: | |
| Beschreibung: | Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications Includes bibliographical references and index |
| Umfang: | XIX, 388 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9780470634035 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20181127 | ||
| 007 | t| | ||
| 008 | 101217s2010 xx ad|| |||| 00||| eng d | ||
| 015 | |a GBB080881 |2 dnb | ||
| 020 | |a 9780470634035 |9 978-0-470-63403-5 | ||
| 035 | |a (OCoLC)646115297 | ||
| 035 | |a (DE-599)BVBBV036872883 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-473 |a DE-Aug4 |a DE-B170 |a DE-B768 | ||
| 082 | 0 | |a 658.8/72 |2 22 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Evans, Dave |d 1956- |e Verfasser |0 (DE-588)143627902 |4 aut | |
| 245 | 1 | 0 | |a Social media marketing |b the next generation of business engagement |c Dave Evans with Jake McKee |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Indianapolis, Ind. |b Wiley Pub. |c 2010 | |
| 300 | |a XIX, 388 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media / Marketing | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 0 | 7 | |a Facebook |0 (DE-588)7679337-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Twitter |g Softwareplattform |0 (DE-588)7660487-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a World Wide Web 2.0 |0 (DE-588)7548364-6 |D s |
| 689 | 0 | 2 | |a Soziales Netzwerk |0 (DE-588)4055762-5 |D s |
| 689 | 0 | 3 | |a Twitter |g Softwareplattform |0 (DE-588)7660487-1 |D s |
| 689 | 0 | 4 | |a Facebook |0 (DE-588)7679337-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a McKee, Jake |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-020788411 | |
Datensatz im Suchindex
| _version_ | 1820960071261093888 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Evans, Dave 1956- McKee, Jake |
| author_GND | (DE-588)143627902 |
| author_facet | Evans, Dave 1956- McKee, Jake |
| author_role | aut aut |
| author_sort | Evans, Dave 1956- |
| author_variant | d e de j m jm |
| building | Verbundindex |
| bvnumber | BV036872883 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)646115297 (DE-599)BVBBV036872883 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV036872883 |
| illustrated | Illustrated |
| indexdate | 2025-01-11T13:40:50Z |
| institution | BVB |
| isbn | 9780470634035 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020788411 |
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| physical | XIX, 388 S. Ill., graph. Darst. 24 cm |
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| spelling | Evans, Dave 1956- Verfasser (DE-588)143627902 aut Social media marketing the next generation of business engagement Dave Evans with Jake McKee 1. ed. Indianapolis, Ind. Wiley Pub. 2010 XIX, 388 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications Includes bibliographical references and index Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf World Wide Web 2.0 (DE-588)7548364-6 gnd rswk-swf Twitter Softwareplattform (DE-588)7660487-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Online-Marketing (DE-588)7706419-7 s World Wide Web 2.0 (DE-588)7548364-6 s Soziales Netzwerk (DE-588)4055762-5 s Twitter Softwareplattform (DE-588)7660487-1 s Facebook (DE-588)7679337-0 s 1\p DE-604 McKee, Jake Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Evans, Dave 1956- McKee, Jake Social media marketing the next generation of business engagement Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Twitter Softwareplattform (DE-588)7660487-1 gnd |
| subject_GND | (DE-588)7679337-0 (DE-588)4055762-5 (DE-588)7706419-7 (DE-588)7548364-6 (DE-588)7660487-1 (DE-588)4123623-3 |
| title | Social media marketing the next generation of business engagement |
| title_auth | Social media marketing the next generation of business engagement |
| title_exact_search | Social media marketing the next generation of business engagement |
| title_full | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_fullStr | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_full_unstemmed | Social media marketing the next generation of business engagement Dave Evans with Jake McKee |
| title_short | Social media marketing |
| title_sort | social media marketing the next generation of business engagement |
| title_sub | the next generation of business engagement |
| topic | Internet marketing Social media / Marketing Social marketing Customer relations Facebook (DE-588)7679337-0 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Online-Marketing (DE-588)7706419-7 gnd World Wide Web 2.0 (DE-588)7548364-6 gnd Twitter Softwareplattform (DE-588)7660487-1 gnd |
| topic_facet | Internet marketing Social media / Marketing Social marketing Customer relations Soziales Netzwerk Online-Marketing World Wide Web 2.0 Twitter Softwareplattform Lehrbuch |
| work_keys_str_mv | AT evansdave socialmediamarketingthenextgenerationofbusinessengagement AT mckeejake socialmediamarketingthenextgenerationofbusinessengagement |