Social media marketing the next generation of business engagement - Evans, Dave 1956-; McKee, Jake (Wiley Pub., 2010)
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications
Includes bibliographical references and index
Keywords: Internet marketing; Social media / Marketing; Social marketing; Customer relations; Facebook; Soziales Netzwerk; Online-Marketing; World Wide Web 2.0; Twitter -- Softwareplattform; Lehrbuch