Availability: Strategy from the outside in | Technische Universität München

Strategy from the outside in: profiting from customer value

Saved in:

Bibliographic Details
Main Authors:	Day, George S. 1937- (Author), Moorman, Christine (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill Professional 2010
Subjects:	Marketingstrategie Kundenorientierung Kundenmanagement Marketingmanagement Kundenwert Marketing > Management. Customer relations.
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020674634&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	IV, 312 S.
ISBN:	9780071742290 0071742298

Staff View

MARC


LEADER	00000nam a2200000zc 4500
001	BV036757496
003	DE-604
005	20110614
007	t\|
008	101104s2010 xx \|\|\|\| 00\|\|\| eng d
020			\|a 9780071742290 \|c (hbk.) £22.99 \|9 978-0-07-174229-0
020			\|a 0071742298 \|c (hbk.) £22.99 \|9 0-07-174229-8
035			\|a (OCoLC)705945572
035			\|a (DE-599)HBZHT016529939
040			\|a DE-604 \|b ger
041	0		\|a eng
049			\|a DE-91 \|a DE-188
082	0		\|a 658.802
084			\|a WIR 810f \|2 stub
100	1		\|a Day, George S. \|d 1937- \|e Verfasser \|0 (DE-588)120168537 \|4 aut
245	1	0	\|a Strategy from the outside in \|b profiting from customer value \|c by George S. Day, Christine Moorman
264		1	\|a New York \|b McGraw-Hill Professional \|c 2010
300			\|a IV, 312 S.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kundenorientierung \|0 (DE-588)4316837-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kundenwert \|0 (DE-588)4515875-7 \|2 gnd \|9 rswk-swf
653			\|a Marketing--Management.
653			\|a Customer relations.
689	0	0	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	0	1	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|D s
689	0		\|5 DE-604
689	1	0	\|a Marketingstrategie \|0 (DE-588)4120697-6 \|D s
689	1	1	\|a Kundenorientierung \|0 (DE-588)4316837-1 \|D s
689	1	2	\|a Kundenwert \|0 (DE-588)4515875-7 \|D s
689	1		\|5 DE-188
700	1		\|a Moorman, Christine \|e Verfasser \|4 aut
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020674634&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-020674634

Record in the Search Index

DE-BY-TUM_call_number	0002 WIR 810f 2010 A 9239
DE-BY-TUM_katkey	1747345
DE-BY-TUM_location	00
DE-BY-TUM_media_number	040007373319
_version_	1821933224212824064
any_adam_object	1
author	Day, George S. 1937- Moorman, Christine
author_GND	(DE-588)120168537
author_facet	Day, George S. 1937- Moorman, Christine
author_role	aut aut
author_sort	Day, George S. 1937-
author_variant	g s d gs gsd c m cm
building	Verbundindex
bvnumber	BV036757496
classification_tum	WIR 810f
ctrlnum	(OCoLC)705945572 (DE-599)HBZHT016529939
dewey-full	658.802
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.802
dewey-search	658.802
dewey-sort	3658.802
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01937nam a2200481zc 4500</leader><controlfield tag="001">BV036757496</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110614 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">101104s2010 xx \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780071742290</subfield><subfield code="c">(hbk.) £22.99</subfield><subfield code="9">978-0-07-174229-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0071742298</subfield><subfield code="c">(hbk.) £22.99</subfield><subfield code="9">0-07-174229-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)705945572</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT016529939</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Day, George S.</subfield><subfield code="d">1937-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120168537</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategy from the outside in</subfield><subfield code="b">profiting from customer value</subfield><subfield code="c">by George S. Day, Christine Moorman</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">McGraw-Hill Professional</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">IV, 312 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenwert</subfield><subfield code="0">(DE-588)4515875-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Marketing--Management.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Customer relations.</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Kundenwert</subfield><subfield code="0">(DE-588)4515875-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Moorman, Christine</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020674634&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020674634</subfield></datafield></record></collection>
id	DE-604.BV036757496
illustrated	Not Illustrated
indexdate	2024-12-20T14:41:25Z
institution	BVB
isbn	9780071742290 0071742298
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-020674634
oclc_num	705945572
open_access_boolean
owner	DE-91 DE-BY-TUM DE-188
owner_facet	DE-91 DE-BY-TUM DE-188
physical	IV, 312 S.
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	McGraw-Hill Professional
record_format	marc
spellingShingle	Day, George S. 1937- Moorman, Christine Strategy from the outside in profiting from customer value Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenwert (DE-588)4515875-7 gnd
subject_GND	(DE-588)4120697-6 (DE-588)4316837-1 (DE-588)4236865-0 (DE-588)4168907-0 (DE-588)4515875-7
title	Strategy from the outside in profiting from customer value
title_auth	Strategy from the outside in profiting from customer value
title_exact_search	Strategy from the outside in profiting from customer value
title_full	Strategy from the outside in profiting from customer value by George S. Day, Christine Moorman
title_fullStr	Strategy from the outside in profiting from customer value by George S. Day, Christine Moorman
title_full_unstemmed	Strategy from the outside in profiting from customer value by George S. Day, Christine Moorman
title_short	Strategy from the outside in
title_sort	strategy from the outside in profiting from customer value
title_sub	profiting from customer value
topic	Marketingstrategie (DE-588)4120697-6 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenwert (DE-588)4515875-7 gnd
topic_facet	Marketingstrategie Kundenorientierung Kundenmanagement Marketingmanagement Kundenwert
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020674634&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT daygeorges strategyfromtheoutsideinprofitingfromcustomervalue AT moormanchristine strategyfromtheoutsideinprofitingfromcustomervalue

Availability

Order (Login required)

Table of Contents
Order paper/chapter scan

Branch Library Main Campus

Holdings details from Teilbibliothek Stammgelände
Call Number:	0002 WIR 810f 2010 A 9239 Floor plan
Copy 1	Available for loan On Shelf