Art direction:
Saved in:
Main Author: | |
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Format: | Book |
Language: | German English |
Published: |
München
Stiebner
2010
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Subjects: | |
Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=3465116&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020643954&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
Item Description: | Literaturangaben |
Physical Description: | 183 S. zahlr. Ill. 23 cm, 520 gr. |
ISBN: | 9783830713890 |
Staff View
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Record in the Search Index
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adam_text | Titel: Art direction
Autor: Mahon, Nik
Jahr: 2010
How to get the most out of this book
Introduction
Chapter 1
The role of the art director
What art direction is (and what it isn t)
How art direction works
The creative team
The role of the art director
Chapter 2
The tools of art direction
Seeing things differently
Doing things differently
Give the audience something to discover
Using ambiguous imagery
10
12
20
24
30
~32
Working with the specialists and seeing the job through____
40
42
~52
~56
60
Establishing a visual hierarchy 66
Creating visual impact 7^
Simplicity and understatement 4
Creating a distinct look for the brand 80
Chapter 3
Creating the adverts 86
Getting prepared 88
From visuals to the finished work 90
Photography 92
Illustration 96
Typography 102
Planning and storyboarding commercials 108
Chapter 4
Media 110
Posters 112
Magazine and press 116
Television and cinema 120
Online 122
Direct 124
Ambient 126
Other media 130
Integrated media campaigns 132
Chapter 5
Ideas and inspiration 136
Creative fuel 138
Finding inspiration and getting ideas 142
Emotion and empathy 150
How to tell whether your idea s any good 154
Chapter 6
Getting a job as an art director 156
Putting your book together 158
Planning your campaign 160
Approaching agencies 162
What the agency is looking for 164
Your first placement and what happens next 166
Support and resources 168
Conclusion 170
Glossary 172
Useful contacts 174
Bibliography 175
Acknowledgements 176
Working with ethics 177
|
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author_GND | (DE-588)142579238 |
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author_sort | Mahon, Nick |
author_variant | n m nm |
building | Verbundindex |
bvnumber | BV036726192 |
classification_rvk | AP 17400 |
ctrlnum | (OCoLC)685184195 (DE-599)DNB1002060729 |
discipline | Kunstgeschichte Allgemeines |
format | Book |
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id | DE-604.BV036726192 |
illustrated | Illustrated |
indexdate | 2024-12-20T14:40:43Z |
institution | BVB |
isbn | 9783830713890 |
language | German English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020643954 |
oclc_num | 685184195 |
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owner | DE-12 DE-19 DE-BY-UBM DE-Aug4 DE-1051 |
owner_facet | DE-12 DE-19 DE-BY-UBM DE-Aug4 DE-1051 |
physical | 183 S. zahlr. Ill. 23 cm, 520 gr. |
publishDate | 2010 |
publishDateSearch | 2010 |
publishDateSort | 2010 |
publisher | Stiebner |
record_format | marc |
spellingShingle | Mahon, Nick Art direction Werbekampagne (DE-588)4134093-0 gnd Werbekonzeption (DE-588)4133681-1 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
subject_GND | (DE-588)4134093-0 (DE-588)4133681-1 (DE-588)4131112-7 |
title | Art direction |
title_alt | Art direction |
title_auth | Art direction |
title_exact_search | Art direction |
title_full | Art direction Nick Mahon |
title_fullStr | Art direction Nick Mahon |
title_full_unstemmed | Art direction Nick Mahon |
title_short | Art direction |
title_sort | art direction |
topic | Werbekampagne (DE-588)4134093-0 gnd Werbekonzeption (DE-588)4133681-1 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd |
topic_facet | Werbekampagne Werbekonzeption Visuelle Kommunikation |
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