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Bibliographic Details
Main Author:	Mahon, Nick (Author)
Format:	Book
Language:	German English
Published:	München Stiebner 2010
Subjects:	Werbekampagne Werbekonzeption Visuelle Kommunikation
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=3465116&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020643954&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Literaturangaben
Physical Description:	183 S. zahlr. Ill. 23 cm, 520 gr.
ISBN:	9783830713890

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Record in the Search Index

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adam_text	Titel: Art direction Autor: Mahon, Nik Jahr: 2010 How to get the most out of this book Introduction Chapter 1 The role of the art director What art direction is (and what it isn t) How art direction works The creative team The role of the art director Chapter 2 The tools of art direction Seeing things differently Doing things differently Give the audience something to discover Using ambiguous imagery 10 12 20 24 30 ~32 Working with the specialists and seeing the job through____ 40 42 ~52 ~56 60 Establishing a visual hierarchy 66 Creating visual impact 7^ Simplicity and understatement 4 Creating a distinct look for the brand 80 Chapter 3 Creating the adverts 86 Getting prepared 88 From visuals to the finished work 90 Photography 92 Illustration 96 Typography 102 Planning and storyboarding commercials 108 Chapter 4 Media 110 Posters 112 Magazine and press 116 Television and cinema 120 Online 122 Direct 124 Ambient 126 Other media 130 Integrated media campaigns 132 Chapter 5 Ideas and inspiration 136 Creative fuel 138 Finding inspiration and getting ideas 142 Emotion and empathy 150 How to tell whether your idea s any good 154 Chapter 6 Getting a job as an art director 156 Putting your book together 158 Planning your campaign 160 Approaching agencies 162 What the agency is looking for 164 Your first placement and what happens next 166 Support and resources 168 Conclusion 170 Glossary 172 Useful contacts 174 Bibliography 175 Acknowledgements 176 Working with ethics 177
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format	Book
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id	DE-604.BV036726192
illustrated	Illustrated
indexdate	2024-12-20T14:40:43Z
institution	BVB
isbn	9783830713890
language	German English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-020643954
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open_access_boolean
owner	DE-12 DE-19 DE-BY-UBM DE-Aug4 DE-1051
owner_facet	DE-12 DE-19 DE-BY-UBM DE-Aug4 DE-1051
physical	183 S. zahlr. Ill. 23 cm, 520 gr.
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	Stiebner
record_format	marc
spellingShingle	Mahon, Nick Art direction Werbekampagne (DE-588)4134093-0 gnd Werbekonzeption (DE-588)4133681-1 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd
subject_GND	(DE-588)4134093-0 (DE-588)4133681-1 (DE-588)4131112-7
title	Art direction
title_alt	Art direction
title_auth	Art direction
title_exact_search	Art direction
title_full	Art direction Nick Mahon
title_fullStr	Art direction Nick Mahon
title_full_unstemmed	Art direction Nick Mahon
title_short	Art direction
title_sort	art direction
topic	Werbekampagne (DE-588)4134093-0 gnd Werbekonzeption (DE-588)4133681-1 gnd Visuelle Kommunikation (DE-588)4131112-7 gnd
topic_facet	Werbekampagne Werbekonzeption Visuelle Kommunikation
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