Brand sense how to build powerful brands through touch, taste, smell, sight & sound - Lindstrøm, Martin 1970- (Kogan Page, 2009)
Keywords: Psychologie; Brand name products; Business names; Advertising -- Brand name products; Advertising -- Psychological aspects; Senses and sensation; Sinne; Vermarktung; Markenpolitik; Markenartikel; Werbepsychologie; Wahrnehmungspsychologie