Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business School Press
2009
|
| Edition: | [Nachdr.] |
| Subjects: | |
| Item Description: | Includes bibliographical references (p. [223] - 229) and index Includes bibliographical references and index |
| Physical Description: | XV, 240 S. graph. Darst. |
| ISBN: | 9781591396192 1591396190 |
Staff View
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| author | Kim, W. Chan Mauborgne, Renée |
| author_GND | (DE-588)130363278 (DE-588)130363286 |
| author_facet | Kim, W. Chan Mauborgne, Renée |
| author_role | aut aut |
| author_sort | Kim, W. Chan |
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| building | Verbundindex |
| bvnumber | BV036583907 |
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| discipline | Wirtschaftswissenschaften |
| edition | [Nachdr.] |
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| id | DE-604.BV036583907 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:37:30Z |
| institution | BVB |
| isbn | 9781591396192 1591396190 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020504755 |
| oclc_num | 705685794 |
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| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XV, 240 S. graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Harvard Business School Press |
| record_format | marc |
| spelling | Kim, W. Chan Verfasser (DE-588)130363278 aut Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne [Nachdr.] Boston, Mass. Harvard Business School Press 2009 XV, 240 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. [223] - 229) and index Includes bibliographical references and index Markterschließung (DE-588)4114519-7 gnd rswk-swf Kooperation (DE-588)4032386-9 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Marktergebnis (DE-588)4351708-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kooperation (DE-588)4032386-9 s Marktergebnis (DE-588)4351708-0 s Markterschließung (DE-588)4114519-7 s 1\p DE-604 Neues Produkt (DE-588)4171552-4 s Marktsegmentierung (DE-588)4037644-8 s 2\p DE-604 Mauborgne, Renée Verfasser (DE-588)130363286 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kim, W. Chan Mauborgne, Renée Blue ocean strategy how to create uncontested market space and make the competition irrelevant Markterschließung (DE-588)4114519-7 gnd Kooperation (DE-588)4032386-9 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Marktergebnis (DE-588)4351708-0 gnd |
| subject_GND | (DE-588)4114519-7 (DE-588)4032386-9 (DE-588)4037644-8 (DE-588)4061963-1 (DE-588)4171552-4 (DE-588)4351708-0 |
| title | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_auth | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_exact_search | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_full | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne |
| title_fullStr | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne |
| title_full_unstemmed | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim ; Renée Mauborgne |
| title_short | Blue ocean strategy |
| title_sort | blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_sub | how to create uncontested market space and make the competition irrelevant |
| topic | Markterschließung (DE-588)4114519-7 gnd Kooperation (DE-588)4032386-9 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Marktergebnis (DE-588)4351708-0 gnd |
| topic_facet | Markterschließung Kooperation Marktsegmentierung Unternehmen Neues Produkt Marktergebnis |
| work_keys_str_mv | AT kimwchan blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant AT mauborgnerenee blueoceanstrategyhowtocreateuncontestedmarketspaceandmakethecompetitionirrelevant |