Blue ocean strategy how to create uncontested market space and make the competition irrelevant - Kim, W. Chan; Mauborgne, Renée (Harvard Business School Press, 2009)
Includes bibliographical references (p. [223] - 229) and index
Includes bibliographical references and index
Keywords: Markterschließung; Kooperation; Marktsegmentierung; Unternehmen; Neues Produkt; Marktergebnis