Availability: Brand leadership | Technische Universität München

Brand leadership:

Saved in:

Bibliographic Details
Main Authors:	Aaker, David A. 1938- (Author), Joachimsthaler, Erich 1956- (Author)
Format:	Book
Language:	English
Published:	London ; Sydney ; New York ; Toronto Pocket Books 2009
Subjects:	Brand name products / Management Markenartikel Markenimage Marktführer Management Markenpolitik
Item Description:	Frühere Ausg. erschien 2000 bei Simon & Schuster Includes bibliographical references and index
Physical Description:	xii, 351 Seiten Illustrationen, Diagramme

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV036550584
003	DE-604
005	20220912
007	t\|
008	100706s2009 xx a\|\|\| \|\|\|\| 00\|\|\| eng d
015			\|a GBA965379 \|2 dnb
020			\|z 9781847398352 \|9 978-1-84739-835-2
035			\|a (OCoLC)699015277
035			\|a (DE-599)BVBBV036550584
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
049			\|a DE-Aug4 \|a DE-Eb1 \|a DE-20 \|a DE-2070s \|a DE-M347 \|a DE-1050 \|a DE-863 \|a DE-N2
082	0		\|a 658.827
084			\|a QP 624 \|0 (DE-625)141914: \|2 rvk
100	1		\|a Aaker, David A. \|d 1938- \|e Verfasser \|0 (DE-588)123018641 \|4 aut
245	1	0	\|a Brand leadership \|c David A. Aaker ; Erich Joachimsthaler
264		1	\|a London ; Sydney ; New York ; Toronto \|b Pocket Books \|c 2009
300			\|a xii, 351 Seiten \|b Illustrationen, Diagramme
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Frühere Ausg. erschien 2000 bei Simon & Schuster
500			\|a Includes bibliographical references and index
650		4	\|a Brand name products / Management
650	0	7	\|a Markenartikel \|0 (DE-588)4037584-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markenimage \|0 (DE-588)4136439-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktführer \|0 (DE-588)4218573-7 \|2 gnd \|9 rswk-swf
650	0	7	\|a Management \|0 (DE-588)4037278-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Markenpolitik \|0 (DE-588)4144679-3 \|2 gnd \|9 rswk-swf
689	0	0	\|a Markenpolitik \|0 (DE-588)4144679-3 \|D s
689	0		\|5 DE-604
689	1	0	\|a Markenartikel \|0 (DE-588)4037584-5 \|D s
689	1	1	\|a Markenimage \|0 (DE-588)4136439-9 \|D s
689	1	2	\|a Management \|0 (DE-588)4037278-9 \|D s
689	1		\|5 DE-604
689	2	0	\|a Markenartikel \|0 (DE-588)4037584-5 \|D s
689	2	1	\|a Marktführer \|0 (DE-588)4218573-7 \|D s
689	2		\|8 1\p \|5 DE-604
700	1		\|a Joachimsthaler, Erich \|d 1956- \|e Verfasser \|0 (DE-588)12301865X \|4 aut
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
943	1		\|a oai:aleph.bib-bvb.de:BVB01-020472144

Record in the Search Index

_version_	1818970452607893504
any_adam_object
author	Aaker, David A. 1938- Joachimsthaler, Erich 1956-
author_GND	(DE-588)123018641 (DE-588)12301865X
author_facet	Aaker, David A. 1938- Joachimsthaler, Erich 1956-
author_role	aut aut
author_sort	Aaker, David A. 1938-
author_variant	d a a da daa e j ej
building	Verbundindex
bvnumber	BV036550584
classification_rvk	QP 624
ctrlnum	(OCoLC)699015277 (DE-599)BVBBV036550584
dewey-full	658.827
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.827
dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01981nam a2200517 c 4500</leader><controlfield tag="001">BV036550584</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220912 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">100706s2009 xx a\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">GBA965379</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781847398352</subfield><subfield code="9">978-1-84739-835-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)699015277</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV036550584</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-Eb1</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Aaker, David A.</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123018641</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand leadership</subfield><subfield code="c">David A. Aaker ; Erich Joachimsthaler</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; Sydney ; New York ; Toronto</subfield><subfield code="b">Pocket Books</subfield><subfield code="c">2009</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xii, 351 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Frühere Ausg. erschien 2000 bei Simon & Schuster</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products / Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktführer</subfield><subfield code="0">(DE-588)4218573-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marktführer</subfield><subfield code="0">(DE-588)4218573-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Joachimsthaler, Erich</subfield><subfield code="d">1956-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)12301865X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020472144</subfield></datafield></record></collection>
id	DE-604.BV036550584
illustrated	Illustrated
indexdate	2024-12-20T14:36:42Z
institution	BVB
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-020472144
oclc_num	699015277
open_access_boolean
owner	DE-Aug4 DE-Eb1 DE-20 DE-2070s DE-M347 DE-1050 DE-863 DE-BY-FWS DE-N2
owner_facet	DE-Aug4 DE-Eb1 DE-20 DE-2070s DE-M347 DE-1050 DE-863 DE-BY-FWS DE-N2
physical	xii, 351 Seiten Illustrationen, Diagramme
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	Pocket Books
record_format	marc
spelling	Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Brand leadership David A. Aaker ; Erich Joachimsthaler London ; Sydney ; New York ; Toronto Pocket Books 2009 xii, 351 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Frühere Ausg. erschien 2000 bei Simon & Schuster Includes bibliographical references and index Brand name products / Management Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Marktführer (DE-588)4218573-7 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Markenartikel (DE-588)4037584-5 s Markenimage (DE-588)4136439-9 s Management (DE-588)4037278-9 s Marktführer (DE-588)4218573-7 s 1\p DE-604 Joachimsthaler, Erich 1956- Verfasser (DE-588)12301865X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Aaker, David A. 1938- Joachimsthaler, Erich 1956- Brand leadership Brand name products / Management Markenartikel (DE-588)4037584-5 gnd Markenimage (DE-588)4136439-9 gnd Marktführer (DE-588)4218573-7 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4037584-5 (DE-588)4136439-9 (DE-588)4218573-7 (DE-588)4037278-9 (DE-588)4144679-3
title	Brand leadership
title_auth	Brand leadership
title_exact_search	Brand leadership
title_full	Brand leadership David A. Aaker ; Erich Joachimsthaler
title_fullStr	Brand leadership David A. Aaker ; Erich Joachimsthaler
title_full_unstemmed	Brand leadership David A. Aaker ; Erich Joachimsthaler
title_short	Brand leadership
title_sort	brand leadership
topic	Brand name products / Management Markenartikel (DE-588)4037584-5 gnd Markenimage (DE-588)4136439-9 gnd Marktführer (DE-588)4218573-7 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Brand name products / Management Markenartikel Markenimage Marktführer Management Markenpolitik
work_keys_str_mv	AT aakerdavida brandleadership AT joachimsthalererich brandleadership

Availability

‌

Order via interlibrary loan