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Legends in marketing: Jagdish N. Sheth Volume 7 Organizational buyer behavior

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Bibliographic Details
Main Author:	Sheth, Jagdish N. 1938- (Author)
Other Authors:	Sharma, Arun (Editor), Krishnan, Balaji C. (Editor)
Format:	Book
Language:	English
Published:	Los Angeles ; London ; New Delhi Sage 2010
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020407523&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	XXX, 237 Seiten Illustrationen

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Record in the Search Index

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adam_text	Titel: Bd. 7. Legends in marketing. Organizational buyer behavior Autor: Sheth, Jagdish N. Jahr: 2010 Contents Appendix of Sources ix Timeline xiii Set Introduction by Balaji C. Krishnan xv Volume Introduction: The Contribution of Jagdish N. Sheth in the Business-to-Business Marketing Domain by Arun Sharma xix Industrial Markets and Buying Behavior 1. A Model of Industrial Buyer Behavior 3 2. Behavioral Approaches to Industrial Marketing: Extant and Emerging Research (with Arun Sharma) 14 3. Emerging Research Opportunities for Doctoral Students in B-to-B Marketing 35 4. New Determinants of Competitive Structures in Industrial Markets 43 Organizational Buying Behavior 5. Recent Developments in Organizational Buying Behavior 53 6. Organizational Buying Behavior: Past Performance and Future Expectations 80 Buyer-Seller Relationships 7. Towards a Theory of Business Alliance Formation (with Atul Parvatiyar) 105 8. Supplier Relationships: Emerging Issues and Challenges (with Arun Sharma) 123 9. Buyer-Seller Interaction: A Conceptual Framework 136 10. The Impact of Transitioning from Products to Services in Business and Industrial Markets on the Evolution of the Sales Organization (with Arun Sharma) 147 11. Till Death Do Us Part... But Not Always: Six Antecedents to a Customer s Relational Preference in Buyer-Seller Exchanges (with Reshma H. Shah) 167 viii Legends in Marketing 12. Customer Relationship Management: Emerging Practice, Process, and Discipline (with Atul Parvatiyar) 176 13. Relationship Marketing: An Agenda for Inquiry (with Arun Sharma) 202 Perspectives of Other Scholars 14. Jagdish N. Sheth: How Professor Sheth Saved My Skin by Evert Gummesson 209 15. Jagdish N. Sheth: Leading Educator and Researcher in Business-to-Business Marketing by Wesley J. Johnston 214 16. Jagdish N. Sheth: A Foundation of Marketing Thought by Peter LaPlaca 218 17. Jagdish N. Sheth: Contributions to B-to-B Theory, Research, and Practice by Arch G. Woodside 225 Arun Sharma Interviews Jagdish N. Sheth 18. My Interests-in B-to-B Marketing: Customer Outsourcing, Global Sourcing, E-commerce, and Rise of Global Multinationals 231 About the Editors and Contributors 238
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spellingShingle	Sheth, Jagdish N. 1938- Legends in marketing Jagdish N. Sheth
title	Legends in marketing Jagdish N. Sheth
title_auth	Legends in marketing Jagdish N. Sheth
title_exact_search	Legends in marketing Jagdish N. Sheth
title_full	Legends in marketing Jagdish N. Sheth Volume 7 Organizational buyer behavior set editor: Balaji C. Krishnan, Ph.D.
title_fullStr	Legends in marketing Jagdish N. Sheth Volume 7 Organizational buyer behavior set editor: Balaji C. Krishnan, Ph.D.
title_full_unstemmed	Legends in marketing Jagdish N. Sheth Volume 7 Organizational buyer behavior set editor: Balaji C. Krishnan, Ph.D.
title_short	Legends in marketing
title_sort	legends in marketing jagdish n sheth organizational buyer behavior
title_sub	Jagdish N. Sheth
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020407523&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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