The buying brain: secrets for selling to the subconscious mind
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
Wiley
2010
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| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020350246&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | XII, 252 S. Ill., graph. Darst. |
| ISBN: | 9780470601778 9780470646847 9780470646786 9780470646618 |
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Record in the Search Index
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|---|---|
| adam_text | Titel: The buying brain
Autor: Pradeep, A. K.
Jahr: 2010
Contents
Foreword ix
Acknowledgments xi
INTRODUCING THE BUYING BRAIN
Chapter 1
$1 Trillion to Persuade the Brain 3
Chapter 2
Neuromarketing Technology 7
Chapter 3
Your Customer s Brain Is 100,000 Years Old 17
Chapter 4
The Brain 101 33
Chapter 5
The Five Senses and the Buying Brain 41
Chapter 6
The Boomer Brain Is Buying 55
Chapter 7
The Female Brain Is Buying 65
Chapter 8
The Mommy Brain Is Buying 79
Chapter 9
The Empathie Brain Is Buying 93
Part 2
ENGAGING THE BUYING BRAIN
Chapter 10
Neuromarketing Measures and Metrics 103
Chapter 11
The Consumer Journey 113
Chapter 12
The Buying Brain and Brands 119
Chapter 13
The Buying Brain and Products 135
Chapter 14
The Buying Brain and Packaging 155
Chapter 15
The Buying Brain in the Aisle 171
Chapter 16
The Buying Brain and Advertising 193
Chapter 17
The Buying Brain, Sereens, and Social Media 219
Chapter 18
Vision of the Future 231
Notes and Sources 237
Index 247
|
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| id | DE-604.BV036478690 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:34:23Z |
| institution | BVB |
| isbn | 9780470601778 9780470646847 9780470646786 9780470646618 |
| language | English |
| lccn | 2010003830 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-020350246 |
| oclc_num | 734049326 |
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| owner | DE-11 DE-703 DE-1043 |
| owner_facet | DE-11 DE-703 DE-1043 |
| physical | XII, 252 S. Ill., graph. Darst. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Pradeep, A. K. 1963- The buying brain secrets for selling to the subconscious mind Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Psychologie Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)7601901-9 (DE-588)4062644-1 |
| title | The buying brain secrets for selling to the subconscious mind |
| title_auth | The buying brain secrets for selling to the subconscious mind |
| title_exact_search | The buying brain secrets for selling to the subconscious mind |
| title_full | The buying brain secrets for selling to the subconscious mind A. K. Pradeep |
| title_fullStr | The buying brain secrets for selling to the subconscious mind A. K. Pradeep |
| title_full_unstemmed | The buying brain secrets for selling to the subconscious mind A. K. Pradeep |
| title_short | The buying brain |
| title_sort | the buying brain secrets for selling to the subconscious mind |
| title_sub | secrets for selling to the subconscious mind |
| topic | Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Psychologie Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Neuromarketing Consumer behavior Shopping / Psychological aspects Marketing / Psychological aspects Psychologie Verbraucherverhalten |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020350246&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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