Verfügbarkeit: Attitudes and behaviors of mobile network operator customers

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Bibliographische Detailangaben
Beteilige Person:	Gerpott, Torsten J. 1958-2023 (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	München ; Mering Hampp 2010
Ausgabe:	1. publ.
Schlagwörter:	Kundenforschung Adoption > Marketing Standortbezogener Dienst Mobiles Internet Marketingstrategie Navigationssystem Akzeptanz Service provider Verbraucherforschung Umfrage Mobilfunk Deutschland Aufsatzsammlung
Links:	http://deposit.dnb.de/cgi-bin/dokserv?id=3394280&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019002855&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturangaben
Umfang:	X, 203 S. 21 cm
ISBN:	9783866184329 9783866185326

Internformat

MARC


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Datensatz im Suchindex

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adam_text	CONTENTS PREFACE V CONTENTS VII ACRONYM GUIDE IX I. EINFLUSSFAKTOREN DER ADOPTIONSBEREITSCHAFT VON STANDORT- BEZOGENEN MOBILFUNKDIENSTEN 1 II. PRICING AND COLLECTION PREFERENCES FOR NAVIGATION SERVICE OFFERS BY MOBILE NETWORK OPERATORS 57 III. ATTRIBUTE PERCEPTIONS AS FACTORS EXPLAINING MOBILE INTERNET ACCEPTANCE OF CELLULAR CUSTOMERS IN GERMANY 85 IV. IMPACTS OF MOBILE INTERNET USE INTENSITY ON THE DEMAND FOR SMS AND VOICE SERVICES OF MOBILE NETWORK OPERATORS 129 V. DETERMINANTS OF SELF-REPORT AND SYSTEM-CAPTURED MEASURES OF MOBILE INTERNET USE INTENSITY 163 INDEX 203 BIBLIOGRAFISCHE INFORMATIONEN HTTP://D-NB.INFO/998866032 DIGITALISIERT DURCH
any_adam_object	1
author	Gerpott, Torsten J. 1958-2023
author_GND	(DE-588)120470187
author_facet	Gerpott, Torsten J. 1958-2023
author_role	aut
author_sort	Gerpott, Torsten J. 1958-2023
author_variant	t j g tj tjg
building	Verbundindex
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dewey-full	384.534
dewey-hundreds	300 - Social sciences
dewey-ones	384 - Communications
dewey-raw	384.534
dewey-search	384.534
dewey-sort	3384.534
dewey-tens	380 - Commerce, communications, transportation
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
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spellingShingle	Gerpott, Torsten J. 1958-2023 Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services Kundenforschung (DE-588)4418979-5 gnd Adoption Marketing (DE-588)4272156-8 gnd Standortbezogener Dienst (DE-588)4737525-5 gnd Mobiles Internet (DE-588)7627927-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Navigationssystem (DE-588)4781185-7 gnd Akzeptanz (DE-588)4000996-8 gnd Service provider (DE-588)4406690-9 gnd Verbraucherforschung (DE-588)4187567-9 gnd Umfrage (DE-588)4005227-8 gnd Mobilfunk (DE-588)4170280-3 gnd
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title	Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services
title_auth	Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services
title_exact_search	Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services
title_full	Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services Torsten J. Gerpott
title_fullStr	Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services Torsten J. Gerpott
title_full_unstemmed	Attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and Internet services Torsten J. Gerpott
title_short	Attitudes and behaviors of mobile network operator customers
title_sort	attitudes and behaviors of mobile network operator customers contributions toward empirically founded marketing strategies for mobile navigation and internet services
title_sub	contributions toward empirically founded marketing strategies for mobile navigation and Internet services
topic	Kundenforschung (DE-588)4418979-5 gnd Adoption Marketing (DE-588)4272156-8 gnd Standortbezogener Dienst (DE-588)4737525-5 gnd Mobiles Internet (DE-588)7627927-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Navigationssystem (DE-588)4781185-7 gnd Akzeptanz (DE-588)4000996-8 gnd Service provider (DE-588)4406690-9 gnd Verbraucherforschung (DE-588)4187567-9 gnd Umfrage (DE-588)4005227-8 gnd Mobilfunk (DE-588)4170280-3 gnd
topic_facet	Kundenforschung Adoption Marketing Standortbezogener Dienst Mobiles Internet Marketingstrategie Navigationssystem Akzeptanz Service provider Verbraucherforschung Umfrage Mobilfunk Deutschland Aufsatzsammlung
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work_keys_str_mv	AT gerpotttorstenj attitudesandbehaviorsofmobilenetworkoperatorcustomerscontributionstowardempiricallyfoundedmarketingstrategiesformobilenavigationandinternetservices

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