Verfügbarkeit: Beating the commodity trap | Technische Universität München

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Bibliographische Detailangaben
Beteilige Person:	D'Aveni, Richard A. ca. 20. Jh (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston, Mass. Harvard Business Press 2010
Schlagwörter:	Commercial products Consumption (Economics) Strategic planning Competition Konsumgut Preispolitik Strategisches Management Wettbewerbsstrategie Konsumgütermarkt Unternehmen
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018815002&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XIV, 194 S. graph. Darst.
ISBN:	9781422103159

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Datensatz im Suchindex

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adam_text	Titel: Beating the commodity trap Autor: D Aveni, Richard A. Jahr: 2010 Preface ix 1 The Three Commodity Traps 1 From Diamonds to Glass 2 The Deterioration Trap 19 How to Manage Market Power to Beat Low-End Competitors 3 The Proliferation Trap 47 How to Manage Multiple Threats to Your Competitive Position 4 The Escalation Trap 83 How to Manage the Escalating Momentum of One-upmanship 5 The Diamond in the Rough 117 How to Keep Finding Your Best Competitive Position Appendix: Tips for Doing Price-Benefit Analysis 131 Notes 155 Acknowledgments ^° I Index 167 About the Author 193
any_adam_object	1
author	D'Aveni, Richard A. ca. 20. Jh
author_GND	(DE-588)121234398
author_facet	D'Aveni, Richard A. ca. 20. Jh
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author_sort	D'Aveni, Richard A. ca. 20. Jh
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building	Verbundindex
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callnumber-first	H - Social Science
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ctrlnum	(OCoLC)317453417 (DE-599)GBV600557235
dewey-full	658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02
dewey-search	658.8/02
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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spellingShingle	D'Aveni, Richard A. ca. 20. Jh Beating the commodity trap how to maximize your competitive position and increase your pricing power Commercial products Consumption (Economics) Strategic planning Competition Konsumgut (DE-588)4032259-2 gnd Preispolitik (DE-588)4047118-4 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Konsumgütermarkt (DE-588)4193249-3 gnd Unternehmen (DE-588)4061963-1 gnd
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title	Beating the commodity trap how to maximize your competitive position and increase your pricing power
title_auth	Beating the commodity trap how to maximize your competitive position and increase your pricing power
title_exact_search	Beating the commodity trap how to maximize your competitive position and increase your pricing power
title_full	Beating the commodity trap how to maximize your competitive position and increase your pricing power Richard A. D'Aveni
title_fullStr	Beating the commodity trap how to maximize your competitive position and increase your pricing power Richard A. D'Aveni
title_full_unstemmed	Beating the commodity trap how to maximize your competitive position and increase your pricing power Richard A. D'Aveni
title_short	Beating the commodity trap
title_sort	beating the commodity trap how to maximize your competitive position and increase your pricing power
title_sub	how to maximize your competitive position and increase your pricing power
topic	Commercial products Consumption (Economics) Strategic planning Competition Konsumgut (DE-588)4032259-2 gnd Preispolitik (DE-588)4047118-4 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Konsumgütermarkt (DE-588)4193249-3 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Commercial products Consumption (Economics) Strategic planning Competition Konsumgut Preispolitik Strategisches Management Wettbewerbsstrategie Konsumgütermarkt Unternehmen
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018815002&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT daveniricharda beatingthecommoditytraphowtomaximizeyourcompetitivepositionandincreaseyourpricingpower

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