Verfügbarkeit: Research methods for business students

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Saunders, Mark 1959- (VerfasserIn), Lewis, Philip 1976- (VerfasserIn), Thornhill, Adrian (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Harlow Financial Times Prentice Hall 2009
Ausgabe:	5. ed.
Schlagwörter:	Datenverarbeitung Wirtschaft Business > Research Business > Research > Data processing Wirtschaftswissenschaftliches Studium Forschungsmethode Betriebswirtschaftliches Studium Wissenschaftliches Arbeiten Betriebswirtschaftslehre Business / Research Business / Research / Data processing
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018768689&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Literaturangaben
Umfang:	XXXI, 614 S. Ill., graph. Darst. 27 cm
ISBN:	9780273716860 0273716867

Internformat

MARC


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Datensatz im Suchindex

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adam_text	How to use this book Guided tour Preface Contributors Publisher s acknowledgements XVII xxii xxv xxvii xxix 1 The nature of business and management research and structure of this book 2 Formulating and clarifying the research topic 3 Critically reviewing the literature 4 Understanding research philosophies and approaches 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Using secondary data 9 Collecting primary data through observation 10 Collecting primary data using semi-structured, in-depth and group interviews 11 Collecting primary data using questionnaires 12 Analysing quantitative data 13 Analysing qualitative data 14 Writing and presenting your project report Bibliography Appendices Glossary Index 2 20 58 106 136 168 210 256 288 318 360 414 480 526 561 573 587 604 How to use this book Guided tour Preface Contributors Publisher s acknowledgements The nature of business and management research and structure of this book Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction The nature of research The nature of business and management research The research process The purpose and structure of this book Summary Self-check questions Review and discussion questions References Further reading Case 1: Isabelle s research dilemma Michael Savvas Self-check answers 1.1 1.2 1.3 1.4 1.5 1.6 2.1 2.2 2.3 2.4 Formulating and clarifying the research topic Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes Introduction Attributes of a good research topic Generating and refining research ideas Turning research ideas into research projects XVII xxii xxv xxvii xxix 2 2 4 5 10 10 15 15 15 16 16 17 18 20 20 20 22 24 32 VII Contents 2.5 Writing your research proposal 41 2.6 Summary 48 Self-check questions 49 Review and discussion questions 49 Progressing your research project: from research ideas to a research proposal 50 References 50 Further reading 51 Case 2: Media climate change reporting and environmental disclosure patterns in the low-cost airline industry in the twenty-first century 52 Richard Slack Self-check answers 55 3 Critically reviewing the literature 58 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 58 3.1 Introduction 58 3.2 The critical review 61 3.3 Literature sources available 68 3.4 Planning your literature search strategy 75 3.5 Conducting your literature search 80 3.6 Obtaining and evaluating the literature 92 3.7 Recording the literature 94 3.8 Plagiarism 97 3.9 Summary 98 Self-check questions 99 Review and discussion questions 100 Progressing your research project: critically reviewing the literature 100 References 100 Further reading 102 Case 3: Complexity theory and emergent change 102 Mike Wallace and Alison Wray Self-check answers 104 4 Understanding research philosophies and approaches 106 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 106 4.1 Introduction 106 VIH Contents 4.2 Understanding your research philosophy: why research philosophy is important 107 4.3 Research approaches 124 4.4 Summary 128 Self-check questions 129 Review and discussion questions 129 Progressing your research project: diagnosing your research philosophy 130 References 131 Further reading 131 Case 4: Consultancy research for a not-for-profit organisation Karen Handley 132 Self-check answers 134 5 Formulating the research design 136 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 136 5.1 Introduction 136 5.2 The purpose of your research 138 5.3 The need for a clear research strategy 141 5.4 Multiple methods choices - combining data collection techniques and analysis procedures 151 5.5 Time horizons 155 5.6 The credibility of research findings 156 5.7 The ethics of research design 160 5.8 Summary 160 Self-check questions 161 Review and discussion questions 161 Progressing your research project: deciding on your research design 162 References 162 Further reading 164 Case 5: Managing the acquisition from the middle 164 David Cog h la n Self-check answers 166 6 Negotiating access and research ethics 168 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 168 6.1 Introduction 168 6.2 Issues associated with gaining access 169 ix Contents 6.3 Strategies to gain access 173 6.4 Research ethics and why you should act ethically 183 6.5 Ethical issues at specific stages of the research process 187 6.6 Summary 201 Self-check questions 202 Review and discussion questions 202 Progressing your research project: negotiating access and addressing ethical issues 203 References 203 Further reading 204 Case 6: Gaining access to business angels networks 205 Stephanie Macht Self-check answers 208 7 Selecting samples 210 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 210 7.1 Introduction 210 7.2 Probability sampling 214 7.3 Non-probability sampling 233 7.4 Summary 243 Self-check questions 243 Review and discussion questions 245 Progressing your research project: using sampling as part of your research 246 References 246 Further reading 248 Case 7: Implementing strategic change initiatives 248 Liz Lee-Kelley Self-check answers 251 8 Using secondary data 256 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 256 8.1 Introduction 256 8.2 Types of secondary data and uses in research 258 8.3 Locating secondary data 263 8.4 Advantages and disadvantages of secondary data 268 8.5 Evaluating secondary data sources 272 8.6 Contents Summary 280 Self-check questions 280 Review and discussion questions 281 Progressing your research project: assessing the suitability of secondary data for your research 282 References 282 Further reading 284 Case 8: Patent grants and the implications for business 284 Deli Yang Self-check answers 286 9 Collecting primary data through observation 288 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 288 9.1 Introduction 288 9.2 Participant observation: an introduction 289 9.3 Participant observation: researcher roles 293 9.4 Participant observation: data collection and analysis 296 9.5 Structured observation: an introduction 300 9.6 Structured observation: data collection and analysis 305 9.7 Summary 309 Self-check questions 310 Review and discussion questions 311 Progressing your research project: deciding on the appropriateness of observation 311 References 311 Further reading 312 Case 9: Online images of tourist destinations 313 Mridula Dwivedi and Anil Yadav Self-check answers 316 10 Collecting primary data using semi- structured, in-depth and group interviews 318 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 318 10.1 Introduction 318 10.2 Types of interview and their link to the purposes of research and research strategy 320 xi Contents 10.3 When to use non-standardised (qualitative) interviews 323 10.4 Data quality issues and preparing for the interview 326 10.5 Interviewing competence 336 10.6 Managing logistical and resource issues 342 10.7 Group interviews and focus groups 343 10.8 Telephone, Internet-and intranet-mediated interviews 348 10.9 Summary 351 Self-check questions 351 Review and discussion questions 352 Progressing your research project: using semi-structured or in-depth interviews in your research 353 References 353 Further reading 355 Case 10: Students and former students debt problems 355 Bill Lee Self-check answers 358 11 Collecting primary data using questionnaires 360 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 360 11.1 Introduction 360 11.2 An overview of questionnaire techniques 362 11.3 Deciding what data need to be collected 366 11.4 Designing the questionnaire 371 11.5 Administering the questionnaire 395 11.6 Summary 401 Self-check questions 402 Review and discussion questions 404 Progressing your research project: using questionnaires in your research 404 References 405 Further reading 406 Case 11: Downsizing in the Middle East 407 Mohammad Al-Kilani Self-check answers 409 12 Analysing quantitative data 414 Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang Learning outcomes 414 XII Contents 12.1 Introduction 414 12.2 Preparing, inputting and checking data 416 12.3 Exploring and presenting data 428 12.4 Describing data using statistics 444 12.5 Examining relationships, differences and trends using statistics 449 12.6 Summary 467 Self-check questions 468 Review and discussion questions 469 Progressing your research project: analysing your data quantitatively 470 References 470 Further reading 472 Case 12: Small business owner managers skill sets 473 Mark Saunders, Philip Lewis and Adrian Thornhill Self-check answers 476 13 Analysing qualitative data 480 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 480 13.1 Introduction 480 13.2 Differences between qualitative and quantitative data 482 13.3 Preparing your data for analysis 485 13.4 Approaches to qualitative analysis 489 13.5 Types of qualitative analysis processes 490 13.6 Analytical aids 498 13.7 Deductively based analytical procedures 500 13.8 Inductively based analytical procedures 502 13.9 Using CAQDAS for qualitative analysis 514 13.10 Summary 516 Self-check questions 517 Review and discussion questions 517 Progressing your research project: analysing your data qualitatively 517 References 518 Further reading 520 Case 13: The influence of film on tourist decision making 520 Peter Bolan Self-check answers 524 XIII Contents 14 Writing and presenting your project report 526 Mark Saunders, Philip Lewis and Adrian Thornhill Learning outcomes 526 14.1 Introduction 526 14.2 Getting started with writing 528 14.3 Structuring your project report 531 14.4 Organising the project report s content 541 14.5 Developing an appropriate writing style 544 14.6 Meeting the assessment criteria 550 14.7 Oral presentation of the report 550 14.8 Summary 555 Self-check questions 555 Review and discussion questions 556 Progressing your research project: writing your project report 556 References 557 Further reading 557 Case 14: James consultancy report on managers financial information needs 558 Peter Harris Self-check answers 560 Bibliography 561 Appendices 1 Styles of referencing 573 2 Calculating the minimum sample size 581 3 Random sampling numbers 583 4 Guidelines for non-discriminatory language 584 Glossary 587 Index 604 XIV
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author	Saunders, Mark 1959- Lewis, Philip 1976- Thornhill, Adrian
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discipline	Allgemeines Wirtschaftswissenschaften
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illustrated	Illustrated
indexdate	2024-12-20T14:02:44Z
institution	BVB
isbn	9780273716860 0273716867
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-018768689
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owner	DE-Aug4 DE-83 DE-573 DE-1043 DE-523 DE-706 DE-20
owner_facet	DE-Aug4 DE-83 DE-573 DE-1043 DE-523 DE-706 DE-20
physical	XXXI, 614 S. Ill., graph. Darst. 27 cm
publishDate	2009
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publisher	Financial Times Prentice Hall
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spellingShingle	Saunders, Mark 1959- Lewis, Philip 1976- Thornhill, Adrian Research methods for business students Datenverarbeitung Wirtschaft Business Research Business Research Data processing Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Forschungsmethode (DE-588)4155046-8 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd
subject_GND	(DE-588)4066538-0 (DE-588)4155046-8 (DE-588)4006244-2 (DE-588)4066571-9 (DE-588)4069402-1
title	Research methods for business students
title_auth	Research methods for business students
title_exact_search	Research methods for business students
title_full	Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill
title_fullStr	Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill
title_full_unstemmed	Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill
title_short	Research methods for business students
title_sort	research methods for business students
topic	Datenverarbeitung Wirtschaft Business Research Business Research Data processing Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd Forschungsmethode (DE-588)4155046-8 gnd Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd
topic_facet	Datenverarbeitung Wirtschaft Business Research Business Research Data processing Wirtschaftswissenschaftliches Studium Forschungsmethode Betriebswirtschaftliches Studium Wissenschaftliches Arbeiten Betriebswirtschaftslehre
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018768689&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT saundersmark researchmethodsforbusinessstudents AT lewisphilip researchmethodsforbusinessstudents AT thornhilladrian researchmethodsforbusinessstudents

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