Presidential campaign communication: the quest for the White House
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge [u.a.]
Polity
2010
|
| Edition: | 1. publ. |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018720908&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | 278 S. Ill. |
| ISBN: | 9780745646084 9780745646091 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Acknowledgments
viii
Parti Foundations of Campaign Strategy
1
1
Presidential Campaigns as Communication
3
2
The Rhetorical Puzzle
17
3
Rules Are Rhetorical Constructions
37
4
Perspectives on Campaign Media
55
Synthesizing Part I
74
Part II Modes of Presidential Campaign Communication
77
5
Acclaiming, Attacking, and Defending
79
6
Campaign Speeches
93
7
Campaign Journalism
113
8
Advertising Candidates in the Political Market
128
9
Televised Presidential Debates: The Rhetorical Super Bowl
147
10
Using New Media for Familiar Puzzles
167
Synthesizing Part II
184
Part III Stages of the Campaign for the White House
187
11
The Surfacing Stage
189
12
The Nomination Stage
207
13
The Consolidation Stage
223
14
The Election Stage
240
Synthesizing Part III
258
Conclusion: Quest for the White House
260
References
265
Index
274
|
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| id | DE-604.BV035863098 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:01:55Z |
| institution | BVB |
| isbn | 9780745646084 9780745646091 |
| language | English |
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| physical | 278 S. Ill. |
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| spellingShingle | Smith, Craig Allen Presidential campaign communication the quest for the White House Communication in politics United States Political campaigns United States Presidents United States Election Wahlkampf (DE-588)4064292-6 gnd Präsidentenwahl (DE-588)4047020-9 gnd |
| subject_GND | (DE-588)4064292-6 (DE-588)4047020-9 (DE-588)4078704-7 |
| title | Presidential campaign communication the quest for the White House |
| title_auth | Presidential campaign communication the quest for the White House |
| title_exact_search | Presidential campaign communication the quest for the White House |
| title_full | Presidential campaign communication the quest for the White House Craig Allen Smith |
| title_fullStr | Presidential campaign communication the quest for the White House Craig Allen Smith |
| title_full_unstemmed | Presidential campaign communication the quest for the White House Craig Allen Smith |
| title_short | Presidential campaign communication |
| title_sort | presidential campaign communication the quest for the white house |
| title_sub | the quest for the White House |
| topic | Communication in politics United States Political campaigns United States Presidents United States Election Wahlkampf (DE-588)4064292-6 gnd Präsidentenwahl (DE-588)4047020-9 gnd |
| topic_facet | Communication in politics United States Political campaigns United States Presidents United States Election Wahlkampf Präsidentenwahl USA |
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