Verfügbarkeit: Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Clow, Kenneth E. (VerfasserIn), Baack, Donald (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Upper Saddle River ; Munich [u.a.] Pearson 2010
Ausgabe:	4. ed., global ed.
Schlagwörter:	Reclame Communication in marketing Advertising Sales-promotion Integriertes Management Marketingmanagement Werbung Marktkommunikation Unternehmen Lehrbuch
Umfang:	478 S. zahlr. Ill., graph. Darst.
ISBN:	0138157375 9780138157371

Internformat

MARC


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Datensatz im Suchindex

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author	Clow, Kenneth E. Baack, Donald
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callnumber-first	H - Social Science
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classification_rvk	QP 630
ctrlnum	(OCoLC)700518052 (DE-599)BVBBV035859663
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	4. ed., global ed.
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genre_facet	Lehrbuch
id	DE-604.BV035859663
illustrated	Illustrated
indexdate	2024-12-20T14:01:51Z
institution	BVB
isbn	0138157375 9780138157371
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-018717552
oclc_num	700518052
open_access_boolean
owner	DE-20
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physical	478 S. zahlr. Ill., graph. Darst.
publishDate	2010
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publisher	Pearson
record_format	marc
spelling	Clow, Kenneth E. Verfasser aut Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack 4. ed., global ed. Upper Saddle River ; Munich [u.a.] Pearson 2010 478 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Reclame gtt Communication in marketing Advertising Sales-promotion (DE-588)4076968-9 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s Integriertes Management (DE-588)4346301-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Baack, Donald Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Clow, Kenneth E. Baack, Donald Integrated advertising, promotion, and marketing communications Reclame gtt Communication in marketing Advertising Sales-promotion (DE-588)4076968-9 gnd Integriertes Management (DE-588)4346301-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)4076968-9 (DE-588)4346301-0 (DE-588)4168907-0 (DE-588)4065541-6 (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4123623-3
title	Integrated advertising, promotion, and marketing communications
title_auth	Integrated advertising, promotion, and marketing communications
title_exact_search	Integrated advertising, promotion, and marketing communications
title_full	Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack
title_fullStr	Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack
title_full_unstemmed	Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack
title_short	Integrated advertising, promotion, and marketing communications
title_sort	integrated advertising promotion and marketing communications
topic	Reclame gtt Communication in marketing Advertising Sales-promotion (DE-588)4076968-9 gnd Integriertes Management (DE-588)4346301-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Reclame Communication in marketing Advertising Sales-promotion Integriertes Management Marketingmanagement Werbung Marktkommunikation Unternehmen Lehrbuch
work_keys_str_mv	AT clowkennethe integratedadvertisingpromotionandmarketingcommunications AT baackdonald integratedadvertisingpromotionandmarketingcommunications

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MARC

Datensatz im Suchindex

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