Principles of international marketing:
Saved in:
| Previous Title: | Czinkota, Michael R. International marketing |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
[S.l.]
South-Western Cengage Learning
2010
|
| Edition: | 9. ed., internat. student ed. |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018619684&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | 8. Aufl. u.d.T.: Czinkota, Michael R.: International marketing |
| Physical Description: | XXVIII, 693, 24 S. Ill., graph. Darst., Kt. |
| ISBN: | 9781439041376 1439041377 |
Staff View
MARC
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| 245 | 1 | 0 | |a Principles of international marketing |c Michael R. Czinkota ; Ilkka A. Ronkainen |
| 246 | 1 | 3 | |a International marketing |
| 250 | |a 9. ed., internat. student ed. | ||
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Record in the Search Index
| _version_ | 1819354485358592000 |
|---|---|
| adam_text | BRIEF
CONTENTS
Preface
iv
Acknowledgments
ix
About the Authors
xii
PARTI
THE INTERNATIONAL MARKETING ENVIRONMENT
Chapter
1
The Global Marketing Imperative
3
Appendix A
Basics of Marketing
18
Appendix
В
Geographical Perspectives
on International Marketing
22
Chapter
2
The Economic Environment
29
Chapter
3
Trade Policy and Institutions
69
Chapter
4
The Cultural Environment
91
Chapter
5
The Legal and Political Environment
125
Cases
1
China: Forging a Global Reputation
156
The Catfish Dispute
159
IKEA
162
Car Financing in China
166
Should Dubai Take Over U.S. Ports?
172
Closing the MG Rover Plants: The Aftereffects
178
PART
2
INTERNATIONAL MARKET ENTRY AND DEVELOPMENT
Chapter
6
Strategic Planning
183
Chapter
7
Marketing Organization, Implementation,
and Control
209
Chapter
8
Research
239
Appendix A
Information Sources for Marketing Issues
267
Appendix
В
The Structure of a Country Commercial Guide
272
Chapter
9
Market Entry and Expansion
277
Cases
2
Starting an Import/Export Business
302
Water from Iceland
306
Damar
International
312
PART3
EXPORT
MARKETING MIX
Chapter
10
Product Adaptation
317
Chapter
11
Export Pricing
343
Chapter
12
Marketing Communication
375
Chapter
13
Distribution Management
399
Brief
Contents
Cases
З
Honeyland
Manuka Honey from New Zealand:
An International New Venture
433
Davila-Bond and the Latin American
Sweater Market
437
Dr.
Eris:
Cosmetics from Poland
446
Imaginarnim
451
Joemarin Oy
456
PART
4
THE GLOBAL MARKETING MIX
Chapter
14
Chapter
15
Chapter
16
Chapter
17
Chapter
18
Chapter
19
Appendix
Cases
4
VIDEO CASES
Global Product Management and Branding
463
Global Services
489
Global Logistics and Materials Management
515
Global Pricing
541
Global Promotional Strategies
565
International Marketing and the Future
595
Careers in International Marketing
611
Polar-adidas
618
LPP-Reserved: Growth of a Fashion Retailer
in Central and Eastern Europe
624
International Marketing and the NBA
629
Blood Free Diamonds
632
Nova Scotia
635
The F-
18
Hornet Offset
639
Parti
Part
2
Part3
Part
4
Equal Exchange Strives for Equality through Fair Trade
651
Lonely Planet Provides Guidance to Global Explorers
653
Green Mountain Coffee Roasters
654
Doc Martens Makes Strides Around the World
656
Goya Helps Latinos Maintain Mealtime Traditions
658
Global Marketing at
Evo
659
Whirlpool and the Global Appliance Industry
660
ESPN s Worldwide Reach
663
BP: Beyond Petroleum
665
Notes
667
Glossary
689
Name Index
1-1
Company Index
1-4
Subject Index
1-Ю
|
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| author | Czinkota, Michael R. 1951- Ronkainen, Ilkka A. |
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| dewey-full | 658.84 |
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| dewey-sort | 3658.84 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 9. ed., internat. student ed. |
| format | Book |
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| id | DE-604.BV035759785 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:59:32Z |
| institution | BVB |
| isbn | 9781439041376 1439041377 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-018619684 |
| oclc_num | 505325758 |
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| owner_facet | DE-Aug4 DE-1050 DE-M347 DE-703 DE-188 DE-1043 DE-2070s DE-473 DE-BY-UBG |
| physical | XXVIII, 693, 24 S. Ill., graph. Darst., Kt. |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | South-Western Cengage Learning |
| record_format | marc |
| spellingShingle | Czinkota, Michael R. 1951- Ronkainen, Ilkka A. Principles of international marketing Export marketing Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 |
| title | Principles of international marketing |
| title_alt | International marketing |
| title_auth | Principles of international marketing |
| title_exact_search | Principles of international marketing |
| title_full | Principles of international marketing Michael R. Czinkota ; Ilkka A. Ronkainen |
| title_fullStr | Principles of international marketing Michael R. Czinkota ; Ilkka A. Ronkainen |
| title_full_unstemmed | Principles of international marketing Michael R. Czinkota ; Ilkka A. Ronkainen |
| title_old | Czinkota, Michael R. International marketing |
| title_short | Principles of international marketing |
| title_sort | principles of international marketing |
| topic | Export marketing Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing Internationales Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018619684&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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