APA-Zitierstil (7. Ausg.)

Czinkota, M. R., & Ronkainen, I. A. (2010). Principles of international marketing (9. ed., internat. student ed.). South-Western Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Czinkota, Michael R., und Ilkka A. Ronkainen. Principles of International Marketing. 9. ed., internat. student ed. [S.l.]: South-Western Cengage Learning, 2010.

MLA-Zitierstil (9. Ausg.)

Czinkota, Michael R., und Ilkka A. Ronkainen. Principles of International Marketing. 9. ed., internat. student ed. South-Western Cengage Learning, 2010.