APA-Zitierstil (7. Ausg.)

Zikmund, W. G., & Babin, B. J. (2007). Exploring marketing research (9. ed., internat. student ed.). Thomson, South-Western.

Chicago-Zitierstil (17. Ausg.)

Zikmund, William G., und Barry J. Babin. Exploring Marketing Research. 9. ed., internat. student ed. Mason, Ohio: Thomson, South-Western, 2007.

MLA-Zitierstil (9. Ausg.)

Zikmund, William G., und Barry J. Babin. Exploring Marketing Research. 9. ed., internat. student ed. Thomson, South-Western, 2007.