Rossiter, J. R. (2005). Marketing communications: Theory and applications. Pearson-Prentice Hall.
Chicago Style (17th ed.) CitationRossiter, John R. Marketing Communications: Theory and Applications. Frenchs Forest, NSW: Pearson-Prentice Hall, 2005.
MLA (9th ed.) CitationRossiter, John R. Marketing Communications: Theory and Applications. Pearson-Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.