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Bibliographic Details
Main Authors:	Zikmund, William G. 1943-2002 (Author), Babin, Barry J. (Author)
Format:	Book
Language:	English
Published:	[S.l.] South-Western 2010
Edition:	4. ed., internat. ed.
Subjects:	Marketing research Marketingforschung Marktforschung
Physical Description:	XIX, 436 S. Ill., graph. Darst.
ISBN:	9781439080900 1439080909

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MARC


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spelling	Zikmund, William G. 1943-2002 Verfasser (DE-588)12499086X aut Essentials of marketing research William G. Zikmund ; Barry J. Babin 4. ed., internat. ed. [S.l.] South-Western 2010 XIX, 436 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s 1\p DE-604 Babin, Barry J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Zikmund, William G. 1943-2002 Babin, Barry J. Essentials of marketing research Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4037630-8
title	Essentials of marketing research
title_auth	Essentials of marketing research
title_exact_search	Essentials of marketing research
title_full	Essentials of marketing research William G. Zikmund ; Barry J. Babin
title_fullStr	Essentials of marketing research William G. Zikmund ; Barry J. Babin
title_full_unstemmed	Essentials of marketing research William G. Zikmund ; Barry J. Babin
title_short	Essentials of marketing research
title_sort	essentials of marketing research
topic	Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	Marketing research Marketingforschung Marktforschung
work_keys_str_mv	AT zikmundwilliamg essentialsofmarketingresearch AT babinbarryj essentialsofmarketingresearch

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