The Twitter book:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Beijing [u.a.]
O'Reilly
2009
|
| Ausgabe: | 1. ed. |
| Schlagwörter: | |
| Links: | http://deposit.dnb.de/cgi-bin/dokserv?id=3281326&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017662596&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | "This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious and effective way to boost your business." -- Publishers description. |
| Umfang: | 234 S. Ill., graph. Darst. |
| ISBN: | 9780596802813 |
Internformat
MARC
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| 520 | 3 | |a "This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter's 140-character messages as a serious and effective way to boost your business." -- Publishers description. | |
| 630 | 0 | 4 | |a Twitter |
| 650 | 4 | |a Blogs | |
| 650 | 4 | |a Instant messaging | |
| 650 | 4 | |a Internet programming | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Web sites |x Design | |
| 650 | 0 | 7 | |a Twitter |g Softwareplattform |0 (DE-588)7660487-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Twitter |g Softwareplattform |0 (DE-588)7660487-1 |D s |
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Datensatz im Suchindex
| _version_ | 1819301246727618560 |
|---|---|
| adam_text | THE TWITTER BOOK BY TIM O REILLY AND SARAH AAILSTEIN O REILLY* BEIJING *
CAMBRIDGE * FARNHAM * KOLN * SEBASTOPOL * TAIPEI * TOKYO CONTENTS
INTRODUCTION 5 1. GET STARTED . ..,*... 19 SIGN UP QUICKLY CREATE A
COMPELLING PROFILE UNDERSTAND WHAT FOLLOWING MEANS FIND THE PEOPLE YOU
KNOW ON TWITTER GET SUGGESTIONS FOR COOL PEOPLE TO FOLLOW TWITTER FROM
THE ROAD TEST-DRIVE THE 140-CHARACTER LIMIT TRIM MESSAGES THAT ARE TOO
LONG THE SECRET TO LINKING IN TWITTER FIGURE OUT HOW MANY PEOPLE TO
FOLLOW JOIN A CONVERSATION: THE HASHTAG (#) DEMYSTIFIED KEY TWITTER
JARGON: TWEET KEY TWITTER JARGON: MESSAGES KEY TWITTER JARGON: RETWEET
KEY TWITTER JARGON: DM KEY TWITTER JARGON: TWEETUP TWITTER JARGON: FAIL
WHALE TRY IT FOR THREE WEEKS OR YOUR MONEY BACK*GUARANTEED! GET HELP
FROM TWITTER 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 2.
LISTEN IN 59 USE TWITTER SEARCH 61 KEEP ON AN EYE ON HOT TOPICS 63 FOUR
COOL TOOLS FOR TRACKING TRENDS: #1 65 FOUR COOL TOOLS FOR TRACKING
TRENDS: #2 67 FOUR COOL TOOLS FOR TRACKING TRENDS: #3 69 FOUR COOL TOOLS
FOR TRACKING TRENDS: #4 71 TAKE ADVANTAGE OF ADVANCED SEARCH 73 FOUR
IMPORTANT THINGS TO SEARCH FOR 75 ADVANCE YOUR ADVANCED SEARCH 77 TRACK
SEARCHES WITH RSS 79 TRACK SEARCH WITH EMAIL ALERTS 81 TRACK TWITTERED
LINKS TO YOUR WEBSITE 83 FIND OUT WHAT PEOPLE ARE READING 85 BOOKMARK
LINKS TO READ LATER 87 USE A LIFE-CHANGING THIRD-PARTY PROGRAM 89
LIFE-CHANGING PROGRAM #1: TWHIRL 91 LIFE-CHANGING PROGRAM #2: TWEETDECK
93 USE A GREAT MOBILE CLIENT 95 FOLLOW SMART PEOPLE YOU DON T KNOW 97
FIGURE OUT WHO S INFLUENTIAL ON TWITTER 99 3. HOLD GREAT CONVERSATIONS
GET GREAT FOLLOWERS REPLY TO YOUR MESSAGES RETWEET CLEARLY AND
CLASSIFY: PART 1 RETWEET CLEARLY AND CLASSIFY: PART 2 WHEN VIA IS BETTER
THAN RT WHAT TO RETWEET TROUBLESHOOT YOUR RETWEETS ASK QUESTIONS ANSWER
QUESTIONS SEND SMART REPLIES TWITTER OFTEN...BUT NOT TOO OFTEN THREE
COOL HASHTAG TRICKS KNOW YOUR NEW FOLLOWERS THREE TOOLS TO FIGURE OUT
YOUR FOLLOWERS UNFOLLOW GRACIOUSLY DON T AUTO-DM (FOR CRYING OUT LOUD)
DON T SPAM ANYONE FIGHT SPAM 101 103 105 107 109 111 113 115 117 119 121
123 125 127 129 131 133 135 137 4. SHARE INFORMATION AND IDEAS BE
INTERESTING TO OTHER PEOPLE : MAKE SURE YOUR MESSAGES GET SEEN LINK TO
INTERESTING STUFF AROUND THE WEB LINK APPEALINGLY TO YOUR BLOG OR SITE
LINK TO A TWEET POST PICTURES * ***- LIVE-TWITTER AN EVENT OVERHEAR
THINGS PUBLISH ON TWITTER :V:: - PARTICIPATE IN FUNDRAISING CAMPAIGNS
MAKE SMART SUGGESTIONS ON FOLLOWFRIDAY POST ON THE RIGHT DAYS REPOST
IMPORTANT MESSAGES ) . . * . ; . . * * * * * . . * * - : * -
* * * I 139 141 143 145 147 149 151 153 155 157 159 161
163 165 5. REVEAL YOURSELF 167 POST PERSONAL UPDATES 169 GO BEYOND WHAT
ARE YOU DOING? 171 *: USE THE RIGHT ICON 173 FILL OUT YOUR FULL BIO (IT
TAKES TWO SECONDS) 1 75 SPIFF UP YOUR BACKGROUND: PART 1 1 77 SPIFF UP
YOUR BACKGROUND: PART 2 179 CROSS-POST TO YOUR FACEBOOK ACCOUNT 1 81
KEEP TRACK OF FRIENDS AND FAMILY 183 6. TWITTER FOR BUSINESS: SPECIAL
CONSIDERATIONS AND IDEAS 185 LISTEN FIRST 1 87 HAVE CLEAR GOALS 189
INTEGRATE WITH YOUR OTHER CHANNELS 191 START SLOW, THEN BUILD 193 FIGURE
OUT WHO DOES THE TWITTERING 195 REVEAL THE PERSON BEHIND THE CURTAIN 197
MANAGE MULTIPLE STAFF TWITTERERS 199 COORDINATE MULTIPLE ACCOUNTS 201
MAKE SURE YOU RE FINDABLE 203 BE CONVERSATIONAL 205 RETWEET YOUR
CUSTOMERS 207 OFFER SOLID CUSTOMER SUPPORT 209 POST MOSTLY NOT ABOUT
YOUR COMPANY 211 LINK CREATIVELY TO YOUR OWN SITES 213 MAKE MONEY WITH
TWITTER 215 REPORT PROBLEMS...AND RESOLUTIONS 217 POST PERSONAL UPDATES
219 USE URL SHORTENERS TO TRACK CLICK-THROUGHS 22 1 ENGAGE JOURNALISTS
AND PR PEOPLE 223 INTEGRATE TWITTER WITH YOUR PRODUCTS 225 FOLLOW
EVERYONE WHO FOLLOWS YOU (ALMOST) 227 THREE KEY TOOLS FOR BUSINESS
ACCOUNTS 229 CONTINUING THE CONVERSATION 231 INDEX 232
|
| any_adam_object | 1 |
| author | O'Reilly, Tim 1954- Milstein, Sarah |
| author_GND | (DE-588)11163816X |
| author_facet | O'Reilly, Tim 1954- Milstein, Sarah |
| author_role | aut aut |
| author_sort | O'Reilly, Tim 1954- |
| author_variant | t o to s m sm |
| building | Verbundindex |
| bvnumber | BV035607404 |
| callnumber-first | H - Social Science |
| callnumber-label | HM742 |
| callnumber-raw | HM742 |
| callnumber-search | HM742 |
| callnumber-sort | HM 3742 |
| callnumber-subject | HM - Sociology |
| classification_rvk | AP 15860 HF 144 |
| ctrlnum | (OCoLC)318413927 (DE-599)DNB993637450 |
| dewey-full | 006.76 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 006 - Special computer methods |
| dewey-raw | 006.76 |
| dewey-search | 006.76 |
| dewey-sort | 16.76 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Allgemeines Informatik Anglistik / Amerikanistik |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV035607404 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T13:38:53Z |
| institution | BVB |
| isbn | 9780596802813 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-017662596 |
| oclc_num | 318413927 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | 234 S. Ill., graph. Darst. |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | O'Reilly |
| record_format | marc |
| spellingShingle | O'Reilly, Tim 1954- Milstein, Sarah The Twitter book Blogs Instant messaging Internet programming Online social networks Web sites Design Twitter Softwareplattform (DE-588)7660487-1 gnd |
| subject_GND | (DE-588)7660487-1 |
| title | The Twitter book |
| title_auth | The Twitter book |
| title_exact_search | The Twitter book |
| title_full | The Twitter book by Tim O'Reilly and Sarah Milstein |
| title_fullStr | The Twitter book by Tim O'Reilly and Sarah Milstein |
| title_full_unstemmed | The Twitter book by Tim O'Reilly and Sarah Milstein |
| title_short | The Twitter book |
| title_sort | the twitter book |
| topic | Twitter Blogs Instant messaging Internet programming Online social networks Web sites Design Twitter Softwareplattform (DE-588)7660487-1 gnd |
| topic_facet | Twitter Blogs Instant messaging Internet programming Online social networks Web sites Design Twitter Softwareplattform |
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