Exploring marketing research:
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Bibliographic Details
Main Authors: Zikmund, William G. 1943-2002 (Author), Babin, Barry J. (Author)
Format: Book
Language:English
Published: [S.l.] South-Western, Cengage Learning 2010
Edition:10. ed., international student ed.
Subjects:
Physical Description:XXII, 714 S. zahlr. Ill., graph. Darst.
ISBN:9780324788617
0324788614