APA (7th ed.) Citation

Zikmund, W. G., & Babin, B. J. (2010). Exploring marketing research (10. ed., international student ed.). South-Western, Cengage Learning.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research. 10. ed., international student ed. [S.l.]: South-Western, Cengage Learning, 2010.

MLA (9th ed.) Citation

Zikmund, William G., and Barry J. Babin. Exploring Marketing Research. 10. ed., international student ed. South-Western, Cengage Learning, 2010.