APA-Zitierstil (7. Ausg.)

Zikmund, W. G., & Babin, B. J. (2010). Exploring marketing research (10. ed., international student ed.). South-Western, Cengage Learning.

Chicago-Zitierstil (17. Ausg.)

Zikmund, William G., und Barry J. Babin. Exploring Marketing Research. 10. ed., international student ed. [S.l.]: South-Western, Cengage Learning, 2010.

MLA-Zitierstil (9. Ausg.)

Zikmund, William G., und Barry J. Babin. Exploring Marketing Research. 10. ed., international student ed. South-Western, Cengage Learning, 2010.