Verfügbarkeit: Business research methods | Technische Universität München

Business research methods:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Cooper, Donald R. (VerfasserIn), Schindler, Pamela S. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston, Mass. [u.a.] McGraw-Hill 2009
Ausgabe:	10. ed., internat. ed., [Nachdr.]
Schriftenreihe:	The McGraw-Hill/Irwin series operations and decisions sciences
Schlagwörter:	Unternehmenstheorie Management Konjunkturforschung Empirische Sozialforschung Betriebswirtschaftslehre Information Forschung Wirtschaftswissenschaften Unternehmen Methodologie Empirische Wirtschaftsforschung Entscheidungsprozess Forschungsmethode Operations Research Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017342409&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XXII, 746 S. Ill., graph. Darst. 1 DVD-Rom (12 cm)
ISBN:	0071263330 9780071263337

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Preface xii 13 Questionnaires and Instruments 328 >part I Introduction to Business Research ι 1 Research in Business 2 Appendix 1a: How the Research Industry Works 24 2 Ethics in Business Research 32 3 Thinking like a Researcher 54 4 The Research Process: An Overview 80 5 Clarifying the Research Question through Secondary Data and Exploration 100 Appendix 5a: Bibliographic Database Searches 127 Appendix 5b: Advanced Searches 134 >part II The Design of Research 137 6 Research Design: An Overview 138 7 Qualitative Research 160 8 Observation Studies 190 9 Surveys 212 10 Experiments 242 Appendix 1 0a: Complex Experimental Designs 266 Appendix 10b: Test Markets 269 >part III The Sources and Collection of Data 275 11 Measurement 276 12 Measurement Scales 298 Appendix 1 3a: Crafting Effective Measurement Questions 362 Appendix 1 3b: Pretesting Options and Discoveries 369 14 Sampling 372 Appendix 14a: Determining Sample Size 403 >part IV Analysis and Presentation of Data 41 1 15 Data Preparation and Description 412 Appendix 1 5a: Describing Data Statistically 436 16 Exploring, Displaying, and Examining Data 442 17 Hypothesis Testing 466 18 Measures of Association 506 19 Multivariate Analysis: An Overview 542 20 Presenting Insights and Findings: Written and Oral Reports 576 >cases 619 appendixes 629 A Business Research Requests and Proposals (with Sample RFP) 630 В. Focus Group Discussion Guide 655 С Nonparametric Significance Tests 657 D Selected Statistical Tables 664 References and Readings 676 Glossary 699 Photo Credits 716 Index 719 XV
any_adam_object	1
author	Cooper, Donald R. Schindler, Pamela S.
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genre	(DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV035421900
illustrated	Illustrated
indexdate	2025-01-11T17:51:02Z
institution	BVB
isbn	0071263330 9780071263337
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017342409
oclc_num	633602967
open_access_boolean
owner	DE-703 DE-91 DE-BY-TUM
owner_facet	DE-703 DE-91 DE-BY-TUM
physical	XXII, 746 S. Ill., graph. Darst. 1 DVD-Rom (12 cm)
publishDate	2009
publishDateSearch	2009
publishDateSort	2009
publisher	McGraw-Hill
record_format	marc
series2	The McGraw-Hill/Irwin series operations and decisions sciences
spellingShingle	Cooper, Donald R. Schindler, Pamela S. Business research methods Unternehmenstheorie (DE-588)4078614-6 gnd Management (DE-588)4037278-9 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Forschungsmethode (DE-588)4155046-8 gnd Operations Research (DE-588)4043586-6 gnd
subject_GND	(DE-588)4078614-6 (DE-588)4037278-9 (DE-588)4128162-7 (DE-588)4014606-6 (DE-588)4069402-1 (DE-588)4026899-8 (DE-588)4017894-8 (DE-588)4066528-8 (DE-588)4061963-1 (DE-588)4139716-2 (DE-588)4014609-1 (DE-588)4121202-2 (DE-588)4155046-8 (DE-588)4043586-6 (DE-588)4123623-3
title	Business research methods
title_auth	Business research methods
title_exact_search	Business research methods
title_full	Business research methods Donald R. Cooper ; Pamela S. Schindler
title_fullStr	Business research methods Donald R. Cooper ; Pamela S. Schindler
title_full_unstemmed	Business research methods Donald R. Cooper ; Pamela S. Schindler
title_short	Business research methods
title_sort	business research methods
topic	Unternehmenstheorie (DE-588)4078614-6 gnd Management (DE-588)4037278-9 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Forschungsmethode (DE-588)4155046-8 gnd Operations Research (DE-588)4043586-6 gnd
topic_facet	Unternehmenstheorie Management Konjunkturforschung Empirische Sozialforschung Betriebswirtschaftslehre Information Forschung Wirtschaftswissenschaften Unternehmen Methodologie Empirische Wirtschaftsforschung Entscheidungsprozess Forschungsmethode Operations Research Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017342409&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT cooperdonaldr businessresearchmethods AT schindlerpamelas businessresearchmethods

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