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Marketing today's academic library: a bold new approach to communicating with students

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Bibliographische Detailangaben
Beteilige Person:	Mathews, Brian Scott (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chicago American Library Association 2009
Schlagwörter:	Academic libraries > Marketing Academic libraries > Public relations Libraries and students Advertising > Libraries Student Wissenschaftliche Bibliothek Zielgruppe Marketing USA
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017159816&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	Includes bibliographical references and index
Umfang:	XV, 171 S.
ISBN:	9780838909843

Internformat

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Datensatz im Suchindex

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adam_text	Contents FOREWORD Del Ross, Intercontinental Hotels Group vii ACKNOWLEDGMENTS xi PROLOGUE Becoming Ubiquitous xiii I Do Libraries Need to Advertise? / 1 Defining the User 7 1 Student Need States 24 4 The Library as Product 30 5 Conducting Marketing Research 43 • Building Relationships 68 7 Developing Brand Strategies 86 8 Promotional Building Blocks 99 9 Designing Messages 117 10 Measuring the Impact 132 11 Putting It All Together 142 vi Contents EPILOGUE Staging Academic Experiences 159 AFTERWORD Amanda McNamee, Georgia Institute of Technology 163 INDEX /65
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dewey-tens	020 - Library and information sciences
discipline	Allgemeines Medienwissenschaft
format	Book
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spellingShingle	Mathews, Brian Scott Marketing today's academic library a bold new approach to communicating with students Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Student (DE-588)4058167-6 gnd Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd
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title	Marketing today's academic library a bold new approach to communicating with students
title_auth	Marketing today's academic library a bold new approach to communicating with students
title_exact_search	Marketing today's academic library a bold new approach to communicating with students
title_full	Marketing today's academic library a bold new approach to communicating with students Brian Mathews
title_fullStr	Marketing today's academic library a bold new approach to communicating with students Brian Mathews
title_full_unstemmed	Marketing today's academic library a bold new approach to communicating with students Brian Mathews
title_short	Marketing today's academic library
title_sort	marketing today s academic library a bold new approach to communicating with students
title_sub	a bold new approach to communicating with students
topic	Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Student (DE-588)4058167-6 gnd Wissenschaftliche Bibliothek (DE-588)4066573-2 gnd Zielgruppe (DE-588)4117714-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Academic libraries Marketing Academic libraries Public relations Libraries and students Advertising Libraries Student Wissenschaftliche Bibliothek Zielgruppe Marketing USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017159816&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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