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Bibliographic Details
Main Author:	Anderson, Chris 1961- (Author)
Format:	Book
Language:	English
Published:	New York Hyperion 2008
Edition:	rev. and updated ed., 1. paperback ed.
Subjects:	Internet - Aspect économique Segmentation du marché Market segmentation Internet marketing Marketing / Technological innovations Marktsegmentierung Online-Marketing Nischen-Marketing Internet Marktnische
Links:	http://swbplus.bsz-bw.de/bsz257554432vlg.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017112325&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Includes index
Physical Description:	XII, 267 S. graph. Darst.
ISBN:	9781401309664 9781401308605

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Record in the Search Index

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adam_text	CONTENTS Acknowledgments ix Introduction 1 1. The Long Tail 15 2. The Rise and Fall of the Hit 27 3. A Short History of the Long Tail 41 4. The Three Forces of the Long Tail 52 5. The New Producers 58 6. The New Markets 85 7. The New Tastemakers 98 8. Long Tail Economics 125 8. The Short Head 147 Viii I CONTENTS 10. The Paradise of Choice 168 11. Niche Culture 177 12. The Infinite Screen 192 13. Beyond Entertainment 201 14. Long Tail Rules 217 15. The Long Tail of Marketing 225 Coda: Tomorrow s Tail 247 Epilogue 249 Notes on Sources and Further Reading 255 Index 259
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spellingShingle	Anderson, Chris 1961- The long tail why the future of business is selling less of more Internet - Aspect économique ram Segmentation du marché ram Market segmentation Internet marketing Marketing / Technological innovations Marktsegmentierung (DE-588)4037644-8 gnd Online-Marketing (DE-588)7706419-7 gnd Nischen-Marketing (DE-588)7570991-0 gnd Internet (DE-588)4308416-3 gnd Marktnische (DE-588)4200415-9 gnd
subject_GND	(DE-588)4037644-8 (DE-588)7706419-7 (DE-588)7570991-0 (DE-588)4308416-3 (DE-588)4200415-9
title	The long tail why the future of business is selling less of more
title_auth	The long tail why the future of business is selling less of more
title_exact_search	The long tail why the future of business is selling less of more
title_full	The long tail why the future of business is selling less of more Chris Anderson
title_fullStr	The long tail why the future of business is selling less of more Chris Anderson
title_full_unstemmed	The long tail why the future of business is selling less of more Chris Anderson
title_short	The long tail
title_sort	the long tail why the future of business is selling less of more
title_sub	why the future of business is selling less of more
topic	Internet - Aspect économique ram Segmentation du marché ram Market segmentation Internet marketing Marketing / Technological innovations Marktsegmentierung (DE-588)4037644-8 gnd Online-Marketing (DE-588)7706419-7 gnd Nischen-Marketing (DE-588)7570991-0 gnd Internet (DE-588)4308416-3 gnd Marktnische (DE-588)4200415-9 gnd
topic_facet	Internet - Aspect économique Segmentation du marché Market segmentation Internet marketing Marketing / Technological innovations Marktsegmentierung Online-Marketing Nischen-Marketing Internet Marktnische
url	http://swbplus.bsz-bw.de/bsz257554432vlg.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017112325&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Call Number:	0102 WIR 800f 2009 A 2046
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