Verfügbarkeit: Business research methods | Technische Universität München

Business research methods:

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Bibliographische Detailangaben
Beteiligte Personen:	Cooper, Donald R. (VerfasserIn), Schindler, Pamela S. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston, Mass.[u.a.] McGraw-Hill 2008
Ausgabe:	10. ed., international ed.
Schriftenreihe:	The McGraw-Hill/Irwin series operations and decisions sciences
Schlagwörter:	Bedrijfskunde Onderzoeksmethoden Organisatiekunde Industrial management > Research Management Unternehmenstheorie Konjunkturforschung Empirische Sozialforschung Betriebswirtschaftslehre Information Forschung Wirtschaftswissenschaften Unternehmen Methodologie Empirische Wirtschaftsforschung Entscheidungsprozess Operations Research Forschungsmethode Lehrbuch
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016997701&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XXII, 746 S. Ill., graph. Darst. 1 DVD-Rom (12 cm)
ISBN:	0071263330 9780071263337

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Datensatz im Suchindex

_version_	1820975811713302528
adam_text	briefcontents Preface xii 13 Questionnaires and Instruments 328 Appendix 13a: Crafting Effective Measurement part 1 Questions 362 Introduction to Business Appendix 13b: Pretesting Options and Research 1 Discoveries 369 14 Sampling 372 1 Research in Business 2 Appendix 14a: Determining Sample Size 403 Appendix 1 a: How the Research Industry Works 24 2 Ethics in Business Research 32 part IV 3 Thinking like a Researcher 54 Analysis and Presentation 4 The Research Process: An Overview 80 of Data 411 5 Clarifvina the Research Question throuah 15 Data Preparation and Description 412 Secondary Data and Exploration 100 Appendix 5a: Bibliographic Database Searches 127 Appendix 5b: Advanced Searches 134 part II The Design of Research 137 6 Research Design: An Overview 138 7 Qualitative Research 160 8 Observation Studies 190 9 Surveys 212 10 Experiments 242 Appendix 10a: Complex Experimental Designs 266 Appendix 10b: Test Markets 269 part III The Sources and Collection of Data 275 11 Measurement 276 12 Measurement Scales 298 Appendix 15a: Describing Data Statistically 436 16 Exploring, Displaying, and Examining Data 442 17 Hypothesis Testing 466 18 Measures of Association 506 19 Multivariate Analysis: An Overview 542 20 Presenting Insights and Findings: Written and Oral Reports 576 cases 619 appendixes 629 A Business Research Requests and Proposals (with Sample RFP) 630 B Focus Group Discussion Guide 655 C Nonparametric Significance Tests 657 D Selected Statistical Tables 664 References and Readings 676 Glossary 699 Photo Credits 716 Index 719 xv contents part I Introduction to Business Research 1 1 Research in Business 2 Why Study Business Research? 4 Information and Competitive Advantage 6 Goals 6 Decision Support 7 Business Intelligence 7 Strategy 8 Tactics 8 Hierarchy of Information-Based Decision Makers 8 The Research Process: A Preview 11 Is Research Always Problem-Solving Based? 12 What Is Good Research? 13 A Glimpse at Four Research Studies 16 ClassicToys 16 Medlmage 16 MoreCoatings 16 York College 17 What Dilemma Does the Manager Face ? 18 The Types of Research Studies Represented by the Four Examples 18 summary 21 key terms 22 discussion questions 22 cases 23 Appendix 1a How the Research Industry Works 24 2 Ethics in Business Research 32 What Are Research Ethics? 34 Ethical Treatment of Participants 35 Benefits 36 Deception 36 Informed Consent 37 Debriefing Participants 38 Rights to Privacy 39 Data Collection in Cyberspace 41 Ethics and the Sponsor 42 Confidentiality 43 The Sponsor-Researcher Relationship 43 Sponsor's Ethics 45 Researchers and Team Members 46 Safety 46 Ethical Behavior of Assistants 46 Protection of Anonymity 46 Professional Standards 46 Resources for Ethical Awareness 49 summary 50 key terms 51 discussion questions 51 cases 53 3 Thinking like a Researcher 54 The Language of Research 56 Concepts 57 Constructs 58 Definitions 59 Variables 61 Propositions and Hypotheses 64 Theory 68 Models 70 Research and the Scientific Method 71 Sound Reasoning for Useful Answers 72 summary 77 key terms 77 discussion questions 78 cases 79 4 The Research Process: An Overview 80 The Research Process 82 Stage 1: Clarifying the Research Question 83 Stage 2: Proposing Research 86 Resource Allocation and Budgets 86 Valuing Research Information 87 xvi Contents xvii The Research Proposal 88 Stage 3: Designing the Research Project 89 Research Design 89 Sampling Design 90 Pilot Testing 91 Stage 4: Data Collection and Preparation 91 Stage 5: Data Analysis and Interpretation 93 Stage 6: Reporting the Results 93 Research Process Issues 94 The Favored-Technique Syndrome 94 Company Database Strip-Mining 95 Unsearchable Questions 95 Ill-Defined Management Problems 95 Politically Motivated Research 96 summary 96 key terms 97 discussion questions 97 cases 98 O Clarifying the Research Question through Secondary Data and Exploration 100 A Search Strategy for Exploration 102 Levels of Information 104 Types of Information Sources 106 Evaluating Information Sources 108 Mining Internal Sources 110 Evolution of Data Mining 111 Data-Mining Process 112 The Question Hierarchy: How Ambiguous Questions Become Actionable Research 114 The Management Question 114 The Research Question 118 Investigative Questions 119 Measurement Questions 124 summary 124 key terms 125 discussion questions 125 cases 126 Appendix 5a Bibliographic Database Searches 127 Appendix 5b Advanced Searches 134 part II The Design of Business Research 137 6 Research Design: An Overview 138 What Is Research Design? 140 Classification of Designs 141 Exploratory Studies 145 Qualitative Techniques 146 Secondary Data Analysis 148 Experience Survey 148 Focus Groups 149 Two-Stage Design 150 Descriptive Studies 151 Causal Studies 153 summary 156 key terms 157 discussion questions 158 cases 158 7 Qualitative Research 160 What Is Qualitative Research? 162 Qualitative versus Quantitative Research 162 The Controversy 162 The Distinction 164 The Process of Qualitative Research 166 Qualitative Research Methodologies 169 Sampling 169 Interviews 170 Individual Depth Interviews 175 Group Interviews 177 Combining Qualitative Methodologies 184 Case Study 184 Action Research 185 Merging Qualitative and Quantitative Methodologies 185 summary 186 key terms 187 discussion questions 187 cases 188 xviii Contents 8 Observation Studies 190 The Uses of Observation 192 Nonbehavioral Observation 193 Behavioral Observation 195 Evaluation of the Observation Method 196 The Observer-Participant Relationship 197 Directness of Observation 197 Concealment 198 Participation 199 Conducting an Observation Study 200 The Type of Study 200 Content Specification 201 Observer Training 202 Data Collection 202 Unobtrusive Measures 205 summary 208 key terms 209 discussion questions 209 cases 210 10 Experiments 242 9 Surveys 212 Characteristics of the Communication Approach 214 Error in Communication Research 215 Choosing a Communication Method 222 Self-Administered Surveys 224 Evaluation of the Self-Administered Survey 224 Maximizing Participation in the Self- Administered Survey 227 Self-Administered Survey Trends 228 Survey via Telephone Interview 229 Evaluation of the Telephone Interview 230 Telephone Survey Trends 234 Survey via Personal Interview 235 Evaluation of the Personal Interview Survey 235 Selecting an Optimal Survey Method 237 Outsourcing Survey Services 238 summary 238 key terms 239 discussion questions 239 cases 240 What Is Experimentation? 244 An Evaluation of Experiments 245 Advantages 245 Disadvantages 245 Conducting an Experiment 246 Selecting Relevant Variables 246 Specifying Treatment Levels 248 Controlling the Experimental Environment 249 Choosing the Experimental Design 249 Selecting and Assigning Participants 249 Pilot Testing, Revising, and Testing 251 Analyzing the Data 252 Validity in Experimentation 253 Internal Validity 253 External Validity 255 Experimental Research Designs 256 Preexperimental Designs 257 True Experimental Designs 259 Field Experiments: Quasi- or Semi- Experiments 262 summary 263 key terms 264 discussion questions 264 cases 265 Appendix 10a Complex Experimental Designs 266 Appendix 10b Test Markets 269 part III The Sources and Collection of Data 275 I 1 Measurement 276 The Nature of Measurement 278 What Is Measured? 280 Measurement Scales 282 Nominal Scales 282 Ordinal Scales 285 Contents xix Interval Scales 286 Ratio Scales 286 Sources of Measurement Differences 287 Error Sources 288 The Characteristics of Good Measurement 289 Validity 289 Reliability 292 Practicality 295 summary 296 key terms 296 discussion questions 296 cases 297 I 2 Measurement Scales 298 The Nature of Attitudes 300 The Relationship between Attitudes and Behavior 301 Attitude Scaling 302 Selecting a Measurement Scale 303 Research Objectives 303 Response Types 303 Data Properties 304 Number of Dimensions 304 Balanced or Unbalanced 304 Forced or Unforced Choices 304 Number of Scale Points 305 Rater Errors 306 Rating Scales 307 Simple Attitude Scales 307 Likert Scales 308 Semantic Differential Scales 312 Numerical/Multiple Rating List Scales 315 Stapel Scales 316 Constant-Sum Scales 316 Graphic Rating Scales 317 Ranking Scales 317 Sorting 320 Cumulative Scales 322 summary 323 key terms 324 discussion questions 325 cases 326 I 3 Questionnaires and Instruments 328 Phase I: Revisiting the Research Question Hierarchy 330 Type of Scale for Desired Analysis 331 Communication Approach 332 Disguising Objectives and Sponsors 332 Preliminary Analysis Plan 334 Phase 2: Constructing and Refining the Measurement Questions 334 Question Categories and Structure 335 Question Content 337 Question Wording 337 Response Strategy 339 Sources of Existing Questions 346 Phase 3: Drafting and Refining the Instrument 349 Participant Screening and Introduction 349 Measurement Question Sequencing 351 Instructions 354 Conclusions 355 Overcoming Instrument Problems 355 The Value of Pretesting 358 summary 358 key terms 359 discussion questions 359 cases 361 Appendix 13a Crafting Effective Measurement Questions 362 Appendix 13b Pretesting Options and Discoveries 369 14 Sampling 372 The Nature of Sampling 374 Why Sample? 375 What Is a Good Sample'.' 376 Types of Sample Design 378 Steps in Sampling Design 381 What Is the Target Population ? 381 What Are the Parameters of Interest? 381 What Is the Sampling Frame? 383 XX Contents What Is the Appropriate Sampling Method? 385 What Size Sample Is Needed? 385 Probability Sampling 388 Simple Random Sampling 388 Complex Probability Sampling 389 Nonprobability Sampling 395 Practical Considerations 396 Methods 397 summary 399 key terms 400 discussion questions 401 cases 401 Appendix 14a Determining Sample Size 403 part IV Analysis and Presentation of Data 411 15 Data Preparation and Description 412 Introduction 414 Editing 415 Field Editing 415 Central Editing 415 Coding 416 Codebook Construction 417 Coding Closed Questions 419 Coding Open-Ended Questions 420 Coding Rules 420 Using Content Analysis for Open Questions 421 "Don't Know " Responses 425 Missing Data 427 Data Entry 429 Alternative Data Entry Formats 429 On the Horizon 433 summary 434 key terms 434 xliscussion questions 434 435 Appendix 15a Describing Data Statistically 436 1 6 Exploring, Displaying, and Examining Data 442 Exploratory Data Analysis 444 Frequency Tables, Bar Charts, and Pie Charts 446 Histograms 451 Stem-and-Leaf Displays 453 Pareto Diagrams 454 Boxplots 455 Mapping 458 Cross-Tabulation 459 The Use of Percentages 460 Other Table-Based Analysis 461 summary 463 key terms 464 discussion questions 464 cases 465 1 7 Hypothesis Testing 466 Introduction 468 Statistical Significance 468 The Logic of Hypothesis Testing 470 Statistical Testing Procedures 476 Probability Values (p values) 478 Tests of Significance 479 Types of Tests 479 How to Select a Test 481 Selecting Tests Using the Choice Criteria 482 One-Sample Tests 482 Two-Independent-Samples Tests 486 Two-Related-Samples Tests 490 k-Independent-Samples Tests 493 k-Related-Samples Tests 500 summary 503 key terms 503 xliscussion questions 504 cases 505 Contents XXI 1 O Measures of Association 506 Introduction 509 Bivariate Correlation Analysis 509 Pearson's Product Moment Coefficient r 510 Scatterplots for Exploring Relationships 511 The Assumptions ofx 512 Computation and Testing ofx 513 Interpretation of Correlations 517 Simple Linear Regression 519 The Basic Model 519 Concept Application 520 Method of Least Squares 523 Predictions 526 Testing the Goodness of Fit 527 Nonparametric Measures of Association 530 Measures for Nominal Data 530 Measures for Ordinal Data 534 summary 538 key terms 539 discussion questions 539 cases 541 1 9 Multivariate Analysis: An Overview 542 Introduction 544 Selecting a Multivariate Technique 545 Dependency Techniques 546 Multiple Regression 546 Discriminant Analysis 550 MANOVA 552 Structural Equation Modeling 555 Conjoint Analysis 558 Interdependency Techniques 562 Factor Analysis 562 Cluster Analysis 567 Multidimensional Scaling 570 summary 573 key terms 573 discussion questions 574 cases 575 20 Presenting Insights and Findings: Written and Oral Reports 576 Introduction 578 The Written Research Report 578 Short Reports 579 Long Reports 579 Research Report Components 581 Prefatory Items 582 Introduction 583 Methodology 584 Findings 585 Conclusions 586 Appendices 587 Bibliography 587 Writing the Report 587 Prewriting Concerns 587 Writing the Draft 589 Presentation Considerations 591 Presentation of Statistics 592 Text Presentation 592 Semitabular Presentation 603 Tabular Presentation 604 Graphics 604 Oral Presentations 612 Preparation 612 Delivery 614 Audiovisuals 615 summary 617 key terms 617 discussion questions 617 cases 618 cases 619 appendixes 629 Business Research Requests and Proposals (with Sample RFP) 630 Proposing Research 630 The Request for Proposal (RFP) 630 Creating the RFP 630 The Research Proposal 636 xxii Contents Sponsor Uses 636 Researcher Benefits 637 Types of Research Proposals 638 Internal Proposals 639 External Proposals 640 Structuring the Research Proposal 640 Executive Summary 640 Problem Statement 640 Covering Kids RFP 651 Focus Group Discussion Guide 655 Background 655 Nonparametric Significance Tests 657 One-Sample Test 657 Kolmogorov-Smirnov Test 657 Two-Sample Tests 658 Sign Test 658 Wilcoxon Matched-Pairs Test 658 Kolmogorov-Smirnov Two-Samples Test 659 Mann-Whitney U Test 660 Other Nonparametric Tests 662 ^-Samples Tests 662 Kruskal-Wallis Test 662 d Selected Statistical Tables 664 References and Readings 676 Glossary 699 Photo Credits 716 Index 719
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genre	(DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV035191088
illustrated	Illustrated
indexdate	2025-01-11T17:51:01Z
institution	BVB
isbn	0071263330 9780071263337
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016997701
oclc_num	164802630
open_access_boolean
owner	DE-384 DE-945
owner_facet	DE-384 DE-945
physical	XXII, 746 S. Ill., graph. Darst. 1 DVD-Rom (12 cm)
publishDate	2008
publishDateSearch	2008
publishDateSort	2008
publisher	McGraw-Hill
record_format	marc
series2	The McGraw-Hill/Irwin series operations and decisions sciences
spelling	Cooper, Donald R. Verfasser aut Business research methods Donald R. Cooper ; Pamela S. Schindler 10. ed., international ed. Boston, Mass.[u.a.] McGraw-Hill 2008 XXII, 746 S. Ill., graph. Darst. 1 DVD-Rom (12 cm) txt rdacontent n rdamedia nc rdacarrier The McGraw-Hill/Irwin series operations and decisions sciences Bedrijfskunde gtt Onderzoeksmethoden gtt Organisatiekunde gtt Industrial management Research Management (DE-588)4037278-9 gnd rswk-swf Unternehmenstheorie (DE-588)4078614-6 gnd rswk-swf Konjunkturforschung (DE-588)4128162-7 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Information (DE-588)4026899-8 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Wirtschaftswissenschaften (DE-588)4066528-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Operations Research (DE-588)4043586-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmenstheorie (DE-588)4078614-6 s Management (DE-588)4037278-9 s Operations Research (DE-588)4043586-6 s DE-604 Forschung (DE-588)4017894-8 s Methodologie (DE-588)4139716-2 s 1\p DE-604 Betriebswirtschaftslehre (DE-588)4069402-1 s Empirische Sozialforschung (DE-588)4014606-6 s Forschungsmethode (DE-588)4155046-8 s 2\p DE-604 Unternehmen (DE-588)4061963-1 s 3\p DE-604 Wirtschaftswissenschaften (DE-588)4066528-8 s 4\p DE-604 Empirische Wirtschaftsforschung (DE-588)4014609-1 s 5\p DE-604 Information (DE-588)4026899-8 s 6\p DE-604 Konjunkturforschung (DE-588)4128162-7 s 7\p DE-604 Entscheidungsprozess (DE-588)4121202-2 s 8\p DE-604 Schindler, Pamela S. Verfasser (DE-588)123742450X aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016997701&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Cooper, Donald R. Schindler, Pamela S. Business research methods Bedrijfskunde gtt Onderzoeksmethoden gtt Organisatiekunde gtt Industrial management Research Management (DE-588)4037278-9 gnd Unternehmenstheorie (DE-588)4078614-6 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Operations Research (DE-588)4043586-6 gnd Forschungsmethode (DE-588)4155046-8 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4078614-6 (DE-588)4128162-7 (DE-588)4014606-6 (DE-588)4069402-1 (DE-588)4026899-8 (DE-588)4017894-8 (DE-588)4066528-8 (DE-588)4061963-1 (DE-588)4139716-2 (DE-588)4014609-1 (DE-588)4121202-2 (DE-588)4043586-6 (DE-588)4155046-8 (DE-588)4123623-3
title	Business research methods
title_auth	Business research methods
title_exact_search	Business research methods
title_full	Business research methods Donald R. Cooper ; Pamela S. Schindler
title_fullStr	Business research methods Donald R. Cooper ; Pamela S. Schindler
title_full_unstemmed	Business research methods Donald R. Cooper ; Pamela S. Schindler
title_short	Business research methods
title_sort	business research methods
topic	Bedrijfskunde gtt Onderzoeksmethoden gtt Organisatiekunde gtt Industrial management Research Management (DE-588)4037278-9 gnd Unternehmenstheorie (DE-588)4078614-6 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Operations Research (DE-588)4043586-6 gnd Forschungsmethode (DE-588)4155046-8 gnd
topic_facet	Bedrijfskunde Onderzoeksmethoden Organisatiekunde Industrial management Research Management Unternehmenstheorie Konjunkturforschung Empirische Sozialforschung Betriebswirtschaftslehre Information Forschung Wirtschaftswissenschaften Unternehmen Methodologie Empirische Wirtschaftsforschung Entscheidungsprozess Operations Research Forschungsmethode Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016997701&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT cooperdonaldr businessresearchmethods AT schindlerpamelas businessresearchmethods

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