Business research methods:
Gespeichert in:
Beteiligte Personen: | , |
---|---|
Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
Boston, Mass.[u.a.]
McGraw-Hill
2008
|
Ausgabe: | 10. ed., international ed. |
Schriftenreihe: | The McGraw-Hill/Irwin series operations and decisions sciences
|
Schlagwörter: | |
Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016997701&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
Umfang: | XXII, 746 S. Ill., graph. Darst. 1 DVD-Rom (12 cm) |
ISBN: | 0071263330 9780071263337 |
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Datensatz im Suchindex
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adam_text |
briefcontents
Preface xii 13 Questionnaires and Instruments 328
Appendix 13a: Crafting Effective Measurement
part 1 Questions 362
Introduction to Business Appendix 13b: Pretesting Options and
Research 1 Discoveries 369
14 Sampling 372
1 Research in Business 2
Appendix 14a: Determining Sample Size 403
Appendix 1 a: How the Research Industry
Works 24
2 Ethics in Business Research 32 part IV
3 Thinking like a Researcher 54 Analysis and Presentation
4 The Research Process: An Overview 80 of Data 411
5 Clarifvina the Research Question throuah 15 Data Preparation and Description 412
Secondary Data and Exploration 100
Appendix 5a: Bibliographic Database
Searches 127
Appendix 5b: Advanced Searches 134
part II
The Design of Research 137
6 Research Design: An Overview 138
7 Qualitative Research 160
8 Observation Studies 190
9 Surveys 212
10 Experiments 242
Appendix 10a: Complex Experimental
Designs 266
Appendix 10b: Test Markets 269
part III
The Sources and Collection
of Data 275
11 Measurement 276
12 Measurement Scales 298
Appendix 15a: Describing Data Statistically 436
16 Exploring, Displaying, and Examining Data 442
17 Hypothesis Testing 466
18 Measures of Association 506
19 Multivariate Analysis: An Overview 542
20 Presenting Insights and Findings: Written and
Oral Reports 576
cases 619
appendixes 629
A Business Research Requests and Proposals
(with Sample RFP) 630
B Focus Group Discussion Guide 655
C Nonparametric Significance Tests 657
D Selected Statistical Tables 664
References and Readings 676
Glossary 699
Photo Credits 716
Index 719
xv
contents
part I
Introduction to Business
Research 1
1 Research in Business 2
Why Study Business Research? 4
Information and Competitive Advantage 6
Goals 6
Decision Support 7
Business Intelligence 7
Strategy 8
Tactics 8
Hierarchy of Information-Based Decision
Makers 8
The Research Process: A Preview 11
Is Research Always Problem-Solving
Based? 12
What Is Good Research? 13
A Glimpse at Four Research Studies 16
ClassicToys 16
Medlmage 16
MoreCoatings 16
York College 17
What Dilemma Does the Manager Face ? 18
The Types of Research Studies Represented by
the Four Examples 18
summary 21
key terms 22
discussion questions 22
cases 23
Appendix 1a How the Research Industry
Works 24
2 Ethics in Business Research 32
What Are Research Ethics? 34
Ethical Treatment of Participants 35
Benefits 36
Deception 36
Informed Consent 37
Debriefing Participants 38
Rights to Privacy 39
Data Collection in Cyberspace 41
Ethics and the Sponsor 42
Confidentiality 43
The Sponsor-Researcher Relationship 43
Sponsor's Ethics 45
Researchers and Team Members 46
Safety 46
Ethical Behavior of Assistants 46
Protection of Anonymity 46
Professional Standards 46
Resources for Ethical Awareness 49
summary 50
key terms 51
discussion questions 51
cases 53
3 Thinking like a Researcher 54
The Language of Research 56
Concepts 57
Constructs 58
Definitions 59
Variables 61
Propositions and Hypotheses 64
Theory 68
Models 70
Research and the Scientific Method 71
Sound Reasoning for Useful Answers 72
summary 77
key terms 77
discussion questions 78
cases 79
4 The Research Process: An
Overview 80
The Research Process 82
Stage 1: Clarifying the Research Question 83
Stage 2: Proposing Research 86
Resource Allocation and Budgets 86
Valuing Research Information 87
xvi
Contents
xvii
The Research Proposal 88
Stage 3: Designing the Research Project 89
Research Design 89
Sampling Design 90
Pilot Testing 91
Stage 4: Data Collection and Preparation 91
Stage 5: Data Analysis and Interpretation 93
Stage 6: Reporting the Results 93
Research Process Issues 94
The Favored-Technique Syndrome 94
Company Database Strip-Mining 95
Unsearchable Questions 95
Ill-Defined Management Problems 95
Politically Motivated Research 96
summary 96
key terms 97
discussion questions 97
cases 98
O Clarifying the Research Question
through Secondary Data and
Exploration 100
A Search Strategy for Exploration 102
Levels of Information 104
Types of Information Sources 106
Evaluating Information Sources 108
Mining Internal Sources 110
Evolution of Data Mining 111
Data-Mining Process 112
The Question Hierarchy: How Ambiguous
Questions Become Actionable Research 114
The Management Question 114
The Research Question 118
Investigative Questions 119
Measurement Questions 124
summary 124
key terms 125
discussion questions 125
cases 126
Appendix 5a Bibliographic Database
Searches 127
Appendix 5b Advanced Searches 134
part II
The Design of Business
Research
137
6 Research Design: An Overview 138
What Is Research Design? 140
Classification of Designs 141
Exploratory Studies 145
Qualitative Techniques 146
Secondary Data Analysis 148
Experience Survey 148
Focus Groups 149
Two-Stage Design 150
Descriptive Studies 151
Causal Studies 153
summary 156
key terms 157
discussion questions 158
cases 158
7 Qualitative Research 160
What Is Qualitative Research? 162
Qualitative versus Quantitative Research 162
The Controversy 162
The Distinction 164
The Process of Qualitative Research 166
Qualitative Research Methodologies 169
Sampling 169
Interviews 170
Individual Depth Interviews 175
Group Interviews 177
Combining Qualitative Methodologies 184
Case Study 184
Action Research 185
Merging Qualitative and Quantitative
Methodologies 185
summary 186
key terms 187
discussion questions 187
cases 188
xviii
Contents
8 Observation Studies 190
The Uses of Observation 192
Nonbehavioral Observation 193
Behavioral Observation 195
Evaluation of the Observation Method 196
The Observer-Participant Relationship 197
Directness of Observation 197
Concealment 198
Participation 199
Conducting an Observation Study 200
The Type of Study 200
Content Specification 201
Observer Training 202
Data Collection 202
Unobtrusive Measures 205
summary 208
key terms 209
discussion questions 209
cases 210
10 Experiments
242
9 Surveys
212
Characteristics of the Communication
Approach 214
Error in Communication Research 215
Choosing a Communication Method 222
Self-Administered Surveys 224
Evaluation of the Self-Administered Survey 224
Maximizing Participation in the Self-
Administered Survey 227
Self-Administered Survey Trends 228
Survey via Telephone Interview 229
Evaluation of the Telephone Interview 230
Telephone Survey Trends 234
Survey via Personal Interview 235
Evaluation of the Personal Interview
Survey 235
Selecting an Optimal Survey Method 237
Outsourcing Survey Services 238
summary 238
key terms 239
discussion questions 239
cases 240
What Is Experimentation? 244
An Evaluation of Experiments 245
Advantages 245
Disadvantages 245
Conducting an Experiment 246
Selecting Relevant Variables 246
Specifying Treatment Levels 248
Controlling the Experimental
Environment 249
Choosing the Experimental Design 249
Selecting and Assigning Participants 249
Pilot Testing, Revising, and Testing 251
Analyzing the Data 252
Validity in Experimentation 253
Internal Validity 253
External Validity 255
Experimental Research Designs 256
Preexperimental Designs 257
True Experimental Designs 259
Field Experiments: Quasi- or Semi-
Experiments 262
summary 263
key terms 264
discussion questions 264
cases 265
Appendix 10a Complex Experimental
Designs 266
Appendix 10b Test Markets 269
part III
The Sources and Collection
of Data 275
I 1 Measurement 276
The Nature of Measurement 278
What Is Measured? 280
Measurement Scales 282
Nominal Scales 282
Ordinal Scales 285
Contents
xix
Interval Scales 286
Ratio Scales 286
Sources of Measurement Differences 287
Error Sources 288
The Characteristics of Good Measurement 289
Validity 289
Reliability 292
Practicality 295
summary 296
key terms 296
discussion questions 296
cases 297
I 2 Measurement Scales 298
The Nature of Attitudes 300
The Relationship between Attitudes and
Behavior 301
Attitude Scaling 302
Selecting a Measurement Scale 303
Research Objectives 303
Response Types 303
Data Properties 304
Number of Dimensions 304
Balanced or Unbalanced 304
Forced or Unforced Choices 304
Number of Scale Points 305
Rater Errors 306
Rating Scales 307
Simple Attitude Scales 307
Likert Scales 308
Semantic Differential Scales 312
Numerical/Multiple Rating List Scales 315
Stapel Scales 316
Constant-Sum Scales 316
Graphic Rating Scales 317
Ranking Scales 317
Sorting 320
Cumulative Scales 322
summary 323
key terms 324
discussion questions 325
cases 326
I 3 Questionnaires and
Instruments 328
Phase I: Revisiting the Research Question
Hierarchy 330
Type of Scale for Desired Analysis 331
Communication Approach 332
Disguising Objectives and Sponsors 332
Preliminary Analysis Plan 334
Phase 2: Constructing and Refining the
Measurement Questions 334
Question Categories and Structure 335
Question Content 337
Question Wording 337
Response Strategy 339
Sources of Existing Questions 346
Phase 3: Drafting and Refining the
Instrument 349
Participant Screening and Introduction 349
Measurement Question Sequencing 351
Instructions 354
Conclusions 355
Overcoming Instrument Problems 355
The Value of Pretesting 358
summary 358
key terms 359
discussion questions 359
cases 361
Appendix 13a Crafting Effective
Measurement Questions 362
Appendix 13b Pretesting Options and
Discoveries 369
14 Sampling 372
The Nature of Sampling 374
Why Sample? 375
What Is a Good Sample'.' 376
Types of Sample Design 378
Steps in Sampling Design 381
What Is the Target Population ? 381
What Are the Parameters of Interest? 381
What Is the Sampling Frame? 383
XX
Contents
What Is the Appropriate Sampling
Method? 385
What Size Sample Is Needed? 385
Probability Sampling 388
Simple Random Sampling 388
Complex Probability Sampling 389
Nonprobability Sampling 395
Practical Considerations 396
Methods 397
summary 399
key terms 400
discussion questions 401
cases 401
Appendix 14a Determining Sample
Size 403
part IV
Analysis and Presentation
of Data 411
15 Data Preparation and
Description 412
Introduction 414
Editing 415
Field Editing 415
Central Editing 415
Coding 416
Codebook Construction 417
Coding Closed Questions 419
Coding Open-Ended Questions 420
Coding Rules 420
Using Content Analysis for Open
Questions 421
"Don't Know " Responses 425
Missing Data 427
Data Entry 429
Alternative Data Entry Formats 429
On the Horizon 433
summary 434
key terms 434
xliscussion questions 434
435
Appendix 15a Describing Data
Statistically 436
1 6 Exploring, Displaying, and
Examining Data 442
Exploratory Data Analysis 444
Frequency Tables, Bar Charts, and Pie
Charts 446
Histograms 451
Stem-and-Leaf Displays 453
Pareto Diagrams 454
Boxplots 455
Mapping 458
Cross-Tabulation 459
The Use of Percentages 460
Other Table-Based Analysis 461
summary 463
key terms 464
discussion questions 464
cases 465
1 7 Hypothesis Testing
466
Introduction 468
Statistical Significance 468
The Logic of Hypothesis Testing 470
Statistical Testing Procedures 476
Probability Values (p values) 478
Tests of Significance 479
Types of Tests 479
How to Select a Test 481
Selecting Tests Using the Choice
Criteria 482
One-Sample Tests 482
Two-Independent-Samples Tests 486
Two-Related-Samples Tests 490
k-Independent-Samples Tests 493
k-Related-Samples Tests 500
summary 503
key terms 503
xliscussion questions 504
cases 505
Contents
XXI
1 O Measures of Association
506
Introduction 509
Bivariate Correlation Analysis 509
Pearson's Product Moment
Coefficient r 510
Scatterplots for Exploring
Relationships 511
The Assumptions ofx 512
Computation and Testing ofx 513
Interpretation of Correlations 517
Simple Linear Regression 519
The Basic Model 519
Concept Application 520
Method of Least Squares 523
Predictions 526
Testing the Goodness of Fit 527
Nonparametric Measures of
Association 530
Measures for Nominal Data 530
Measures for Ordinal Data 534
summary 538
key terms 539
discussion questions 539
cases 541
1 9 Multivariate Analysis: An
Overview 542
Introduction 544
Selecting a Multivariate Technique 545
Dependency Techniques 546
Multiple Regression 546
Discriminant Analysis 550
MANOVA 552
Structural Equation Modeling 555
Conjoint Analysis 558
Interdependency Techniques 562
Factor Analysis 562
Cluster Analysis 567
Multidimensional Scaling 570
summary 573
key terms 573
discussion questions 574
cases 575
20 Presenting Insights and Findings:
Written and Oral Reports 576
Introduction 578
The Written Research Report 578
Short Reports 579
Long Reports 579
Research Report Components 581
Prefatory Items 582
Introduction 583
Methodology 584
Findings 585
Conclusions 586
Appendices 587
Bibliography 587
Writing the Report 587
Prewriting Concerns 587
Writing the Draft 589
Presentation Considerations 591
Presentation of Statistics 592
Text Presentation 592
Semitabular Presentation 603
Tabular Presentation 604
Graphics 604
Oral Presentations 612
Preparation 612
Delivery 614
Audiovisuals 615
summary 617
key terms 617
discussion questions 617
cases 618
cases 619
appendixes
629
Business Research Requests and
Proposals (with Sample RFP) 630
Proposing Research 630
The Request for Proposal (RFP) 630
Creating the RFP 630
The Research Proposal 636
xxii
Contents
Sponsor Uses 636
Researcher Benefits 637
Types of Research Proposals 638
Internal Proposals 639
External Proposals 640
Structuring the Research Proposal 640
Executive Summary 640
Problem Statement 640
Covering Kids RFP 651
Focus Group Discussion Guide 655
Background 655
Nonparametric Significance
Tests 657
One-Sample Test 657
Kolmogorov-Smirnov Test 657
Two-Sample Tests 658
Sign Test 658
Wilcoxon Matched-Pairs Test 658
Kolmogorov-Smirnov Two-Samples Test 659
Mann-Whitney U Test 660
Other Nonparametric Tests 662
^-Samples Tests 662
Kruskal-Wallis Test 662
d Selected Statistical Tables 664
References and Readings 676
Glossary 699
Photo Credits 716
Index 719 |
any_adam_object | 1 |
author | Cooper, Donald R. Schindler, Pamela S. |
author_GND | (DE-588)123742450X |
author_facet | Cooper, Donald R. Schindler, Pamela S. |
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ctrlnum | (OCoLC)164802630 (DE-599)BVBBV035191088 |
dewey-full | 658.0072 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.0072 |
dewey-search | 658.0072 |
dewey-sort | 3658.0072 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 10. ed., international ed. |
format | Book |
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genre | (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV035191088 |
illustrated | Illustrated |
indexdate | 2025-01-11T17:51:01Z |
institution | BVB |
isbn | 0071263330 9780071263337 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-016997701 |
oclc_num | 164802630 |
open_access_boolean | |
owner | DE-384 DE-945 |
owner_facet | DE-384 DE-945 |
physical | XXII, 746 S. Ill., graph. Darst. 1 DVD-Rom (12 cm) |
publishDate | 2008 |
publishDateSearch | 2008 |
publishDateSort | 2008 |
publisher | McGraw-Hill |
record_format | marc |
series2 | The McGraw-Hill/Irwin series operations and decisions sciences |
spelling | Cooper, Donald R. Verfasser aut Business research methods Donald R. Cooper ; Pamela S. Schindler 10. ed., international ed. Boston, Mass.[u.a.] McGraw-Hill 2008 XXII, 746 S. Ill., graph. Darst. 1 DVD-Rom (12 cm) txt rdacontent n rdamedia nc rdacarrier The McGraw-Hill/Irwin series operations and decisions sciences Bedrijfskunde gtt Onderzoeksmethoden gtt Organisatiekunde gtt Industrial management Research Management (DE-588)4037278-9 gnd rswk-swf Unternehmenstheorie (DE-588)4078614-6 gnd rswk-swf Konjunkturforschung (DE-588)4128162-7 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Information (DE-588)4026899-8 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Wirtschaftswissenschaften (DE-588)4066528-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Operations Research (DE-588)4043586-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Unternehmenstheorie (DE-588)4078614-6 s Management (DE-588)4037278-9 s Operations Research (DE-588)4043586-6 s DE-604 Forschung (DE-588)4017894-8 s Methodologie (DE-588)4139716-2 s 1\p DE-604 Betriebswirtschaftslehre (DE-588)4069402-1 s Empirische Sozialforschung (DE-588)4014606-6 s Forschungsmethode (DE-588)4155046-8 s 2\p DE-604 Unternehmen (DE-588)4061963-1 s 3\p DE-604 Wirtschaftswissenschaften (DE-588)4066528-8 s 4\p DE-604 Empirische Wirtschaftsforschung (DE-588)4014609-1 s 5\p DE-604 Information (DE-588)4026899-8 s 6\p DE-604 Konjunkturforschung (DE-588)4128162-7 s 7\p DE-604 Entscheidungsprozess (DE-588)4121202-2 s 8\p DE-604 Schindler, Pamela S. Verfasser (DE-588)123742450X aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016997701&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Cooper, Donald R. Schindler, Pamela S. Business research methods Bedrijfskunde gtt Onderzoeksmethoden gtt Organisatiekunde gtt Industrial management Research Management (DE-588)4037278-9 gnd Unternehmenstheorie (DE-588)4078614-6 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Operations Research (DE-588)4043586-6 gnd Forschungsmethode (DE-588)4155046-8 gnd |
subject_GND | (DE-588)4037278-9 (DE-588)4078614-6 (DE-588)4128162-7 (DE-588)4014606-6 (DE-588)4069402-1 (DE-588)4026899-8 (DE-588)4017894-8 (DE-588)4066528-8 (DE-588)4061963-1 (DE-588)4139716-2 (DE-588)4014609-1 (DE-588)4121202-2 (DE-588)4043586-6 (DE-588)4155046-8 (DE-588)4123623-3 |
title | Business research methods |
title_auth | Business research methods |
title_exact_search | Business research methods |
title_full | Business research methods Donald R. Cooper ; Pamela S. Schindler |
title_fullStr | Business research methods Donald R. Cooper ; Pamela S. Schindler |
title_full_unstemmed | Business research methods Donald R. Cooper ; Pamela S. Schindler |
title_short | Business research methods |
title_sort | business research methods |
topic | Bedrijfskunde gtt Onderzoeksmethoden gtt Organisatiekunde gtt Industrial management Research Management (DE-588)4037278-9 gnd Unternehmenstheorie (DE-588)4078614-6 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Operations Research (DE-588)4043586-6 gnd Forschungsmethode (DE-588)4155046-8 gnd |
topic_facet | Bedrijfskunde Onderzoeksmethoden Organisatiekunde Industrial management Research Management Unternehmenstheorie Konjunkturforschung Empirische Sozialforschung Betriebswirtschaftslehre Information Forschung Wirtschaftswissenschaften Unternehmen Methodologie Empirische Wirtschaftsforschung Entscheidungsprozess Operations Research Forschungsmethode Lehrbuch |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016997701&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT cooperdonaldr businessresearchmethods AT schindlerpamelas businessresearchmethods |