Fundamentals of strategy - Johnson, Gerry; Scholes, Kevan; Whittington, Richard 1958- (Prentice Hall Financial Times, 2009)
Includes bibliographical references and index
Keywords: Analyse stratégique; Gestion d'entreprise; Planification stratégique; Business planning; Strategic planning; Business planning -- Case studies; Strategic planning -- Case studies; Strategische Planung; Strategisches Management; Unternehmensplanung; Fallstudiensammlung