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Brand relevance: making competitors irrelevant

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Bibliographic Details
Main Author:	Aaker, David A. 1938- (Author)
Format:	Book
Language:	English
Published:	San Francisco, Calif. Jossey-Bass 2011
Edition:	1. ed
Series:	The Jossey-Bass business and management series
Subjects:	Wettbewerbsstrategie Innovationsmanagement Markenpolitik
Links:	http://www.loc.gov/catdir/enhancements/fy1109/2010036007-d.html http://www.loc.gov/catdir/enhancements/fy1109/2010036007-t.html http://www.loc.gov/catdir/enhancements/fy1109/2010036007-b.html
Item Description:	Includes bibliographical references and index
Physical Description:	XVI, 381 S. graph. Darst.
ISBN:	9780470613580

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illustrated	Illustrated
indexdate	2024-12-20T15:14:04Z
institution	BVB
isbn	9780470613580
language	English
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physical	XVI, 381 S. graph. Darst.
publishDate	2011
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publishDateSort	2011
publisher	Jossey-Bass
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series2	The Jossey-Bass business and management series
spellingShingle	Aaker, David A. 1938- Brand relevance making competitors irrelevant Wettbewerbsstrategie (DE-588)4200234-5 gnd Innovationsmanagement (DE-588)4161817-8 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4200234-5 (DE-588)4161817-8 (DE-588)4144679-3
title	Brand relevance making competitors irrelevant
title_auth	Brand relevance making competitors irrelevant
title_exact_search	Brand relevance making competitors irrelevant
title_full	Brand relevance making competitors irrelevant David A. Aaker
title_fullStr	Brand relevance making competitors irrelevant David A. Aaker
title_full_unstemmed	Brand relevance making competitors irrelevant David A. Aaker
title_short	Brand relevance
title_sort	brand relevance making competitors irrelevant
title_sub	making competitors irrelevant
topic	Wettbewerbsstrategie (DE-588)4200234-5 gnd Innovationsmanagement (DE-588)4161817-8 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Wettbewerbsstrategie Innovationsmanagement Markenpolitik
url	http://www.loc.gov/catdir/enhancements/fy1109/2010036007-d.html http://www.loc.gov/catdir/enhancements/fy1109/2010036007-t.html http://www.loc.gov/catdir/enhancements/fy1109/2010036007-b.html
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Call Number:	0002 WIR 835f 2013 A 4131 Floor plan
Copy 1	Available for loan On Shelf