Predictable magic: unleash the power of design strategy to transform your business
Gespeichert in:
Beteiligte Personen: | , |
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Format: | Buch |
Sprache: | Englisch |
Veröffentlicht: |
Upper Saddle River, NJ
Wharton School
2011
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Ausgabe: | 1. print. |
Schlagwörter: | |
Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022402799&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
Umfang: | XXII, 183 S. Ill. |
ISBN: | 9780137023486 0137023480 |
Internformat
MARC
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Datensatz im Suchindex
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adam_text | Titel: Predictable magic
Autor: Prahalad, Deepa
Jahr: 2011
Contents
Acknowledgments ....................xv
About the Authors....................xix
Préface.............................xxi
Introduction..........................1
It s the Individual That Matters...............1
The Model................................3
A Simpler Way to Innovate and Design.........4
About This Book...........................5
PART I: Création of a Design Strategy
Chapter 1 Set the Stage for Success ...............9
Designing the Intangible....................9
New Rules of Compétition..................10
A New Perspective on Design...............11
Overcoming the Hurdles...................12
Psycho-Aesthetics: An Integrated Approaeh to
Innovation and Design....................13
The Importance of Emotion?and Action......15
Chapter 2 Enable Your Stakeholders..............19
New Stakeholders, New Process.............20
Why It Doesn t Happen Naturally............21
Essential Ingrédients for Alignment...........22
Process in Action?Amana..................24
An Accurate Diagnosis.....................25
A New Focus on Consumer Testing...........26
Building Confidence, Building Success........28
Moving Forward..........................29
Creating Meaning.........................30
xij Pkkdic i siii.i-. M ;ic
Chapter 3 Map the Future......................33
Designing for Tomorrow s Markets Today......3
Expérience Mapping Guides tlie Way.........38
Mapping Emotions........................40
Engaging Interactivity......................42
Mapping Ont the Possibilités................44
Strategy Based on Understanding............47
Expérience Mapping and the Power o( Design . . 47
Chapter 4 Personify Your Consumer..............51
Redesigning an Icon.......................51
Personas?The Mask of the Consumer........53
Personas Fuel Intelligent, User-Centiïc Design . 54
What Goes into a Persona...................56
What You Get Ont of Personas...............58
Using Personas to Guide Design.............60
Mapping Personas.........................61
Getting a Handle on the Right Design.........64
A Fresh Perspective.......................67
Chapter 5 Own the Opportunity .................71
On a Wing and a Startup Prayer..............71
Understanding a Changing Landscape........72
Finding the Opportunity (or Follow-Up.......74
A Market Winning Strategy.................78
Opportunity Is Wliere You Find It............79
The Benefits of Mining the Gaps ............79
Unearthing the Opportunity.................82
Choosing the Right Opportunités............85
The True Power...........................87
Part I Conclusion..........................91
Amana..................................94
Flip Cam................................95
JBL Professional..........................96
Vestalife.................................97
Contents xii
PART II: Implementation and Consumer Expérience
Chapter 6 Work the Design Process .............101
From a Guitar Stand to a Guitar.............102
Set Up a War Room......................103
Uncovering Aspirations (of Guitar Players) . . .104
Get Started?Fast........................105
The Rôle of Experts/Lead Users............106
Back to the Consumer.....................110
Sustainable Solution to Sound Quality .......111
Optimized Ergonomics for a Better Playing
Expérience ............................112
The Final Resuit.........................113
Personalized Expérience ..................113
The Importance of Execution...............114
Channeling Our Learning..................116
Designing a New Way to Market............117
Competing by Helping Others Win .........118
Finding a Balance........................120
Chapter 7 Engage Emotionally .................121
The Importance of Belonging...............122
Beyond First-Mover Advantage to
First-Connector Advantage .............124
The Héros Journey.......................125
Why We Still Need Heroes.................126
Calling Out the Benefits of a Design ........128
Motivating Behavior Change...............128
Boosting Memory and Recall ..............128
The Création of Fleroes...................130
What It Takes to Make a Hero..............133
Basic Quadrant (Lower Left)...............133
Artistic Quadrant (Upper Left).............134
Versatile Quadrant (Lower Right)...........134
Enriched Quadrant (Upper Right) ..........135
Winning Through Creating Heroes..........135
xiv Pkkoictabi.k Maok:
Chapter 8 Reward Your Consumer ..............139
Putting It Ail Together....................139
Greening the Landseape...................140
Enable Your Stakeholders..................142
Map the Future..........................143
Personify Your Consumer..................144
Own the Opportunity.....................146
Work the Design Process..................148
Engage Emotionally......................150
Reward the Consumer....................153
Part II Conclusion.........................157
Afterword..........................161
Endnotes ..........................165
Bibliography........................171
Index .............................177
|
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id | DE-604.BV026876240 |
illustrated | Illustrated |
indexdate | 2024-12-20T15:12:57Z |
institution | BVB |
isbn | 9780137023486 0137023480 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022402799 |
oclc_num | 698583106 |
open_access_boolean | |
owner | DE-188 |
owner_facet | DE-188 |
physical | XXII, 183 S. Ill. |
publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | Wharton School |
record_format | marc |
spellingShingle | Prahalad, Deepa Sawhney, Ravi Predictable magic unleash the power of design strategy to transform your business Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Produktgestaltung (DE-588)4047340-5 gnd |
subject_GND | (DE-588)4410248-3 (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4047340-5 |
title | Predictable magic unleash the power of design strategy to transform your business |
title_auth | Predictable magic unleash the power of design strategy to transform your business |
title_exact_search | Predictable magic unleash the power of design strategy to transform your business |
title_full | Predictable magic unleash the power of design strategy to transform your business Deepa Prahalad and Ravi Sawhney |
title_fullStr | Predictable magic unleash the power of design strategy to transform your business Deepa Prahalad and Ravi Sawhney |
title_full_unstemmed | Predictable magic unleash the power of design strategy to transform your business Deepa Prahalad and Ravi Sawhney |
title_short | Predictable magic |
title_sort | predictable magic unleash the power of design strategy to transform your business |
title_sub | unleash the power of design strategy to transform your business |
topic | Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Produktgestaltung (DE-588)4047340-5 gnd |
topic_facet | Emotionale Produktdifferenzierung Marketing Zielgruppe Produktgestaltung |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022402799&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT prahaladdeepa predictablemagicunleashthepowerofdesignstrategytotransformyourbusiness AT sawhneyravi predictablemagicunleashthepowerofdesignstrategytotransformyourbusiness |