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Predictable magic: unleash the power of design strategy to transform your business

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Bibliographische Detailangaben
Beteiligte Personen:	Prahalad, Deepa (VerfasserIn), Sawhney, Ravi (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Upper Saddle River, NJ Wharton School 2011
Ausgabe:	1. print.
Schlagwörter:	Emotionale Produktdifferenzierung Marketing Zielgruppe Produktgestaltung
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022402799&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XXII, 183 S. Ill.
ISBN:	9780137023486 0137023480

Internformat

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Datensatz im Suchindex

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adam_text	Titel: Predictable magic Autor: Prahalad, Deepa Jahr: 2011 Contents Acknowledgments ....................xv About the Authors....................xix Préface.............................xxi Introduction..........................1 It s the Individual That Matters...............1 The Model................................3 A Simpler Way to Innovate and Design.........4 About This Book...........................5 PART I: Création of a Design Strategy Chapter 1 Set the Stage for Success ...............9 Designing the Intangible....................9 New Rules of Compétition..................10 A New Perspective on Design...............11 Overcoming the Hurdles...................12 Psycho-Aesthetics: An Integrated Approaeh to Innovation and Design....................13 The Importance of Emotion?and Action......15 Chapter 2 Enable Your Stakeholders..............19 New Stakeholders, New Process.............20 Why It Doesn t Happen Naturally............21 Essential Ingrédients for Alignment...........22 Process in Action?Amana..................24 An Accurate Diagnosis.....................25 A New Focus on Consumer Testing...........26 Building Confidence, Building Success........28 Moving Forward..........................29 Creating Meaning.........................30 xij Pkkdic i siii.i-. M ;ic Chapter 3 Map the Future......................33 Designing for Tomorrow s Markets Today......3 Expérience Mapping Guides tlie Way.........38 Mapping Emotions........................40 Engaging Interactivity......................42 Mapping Ont the Possibilités................44 Strategy Based on Understanding............47 Expérience Mapping and the Power o( Design . . 47 Chapter 4 Personify Your Consumer..............51 Redesigning an Icon.......................51 Personas?The Mask of the Consumer........53 Personas Fuel Intelligent, User-Centiïc Design . 54 What Goes into a Persona...................56 What You Get Ont of Personas...............58 Using Personas to Guide Design.............60 Mapping Personas.........................61 Getting a Handle on the Right Design.........64 A Fresh Perspective.......................67 Chapter 5 Own the Opportunity .................71 On a Wing and a Startup Prayer..............71 Understanding a Changing Landscape........72 Finding the Opportunity (or Follow-Up.......74 A Market Winning Strategy.................78 Opportunity Is Wliere You Find It............79 The Benefits of Mining the Gaps ............79 Unearthing the Opportunity.................82 Choosing the Right Opportunités............85 The True Power...........................87 Part I Conclusion..........................91 Amana..................................94 Flip Cam................................95 JBL Professional..........................96 Vestalife.................................97 Contents xii PART II: Implementation and Consumer Expérience Chapter 6 Work the Design Process .............101 From a Guitar Stand to a Guitar.............102 Set Up a War Room......................103 Uncovering Aspirations (of Guitar Players) . . .104 Get Started?Fast........................105 The Rôle of Experts/Lead Users............106 Back to the Consumer.....................110 Sustainable Solution to Sound Quality .......111 Optimized Ergonomics for a Better Playing Expérience ............................112 The Final Resuit.........................113 Personalized Expérience ..................113 The Importance of Execution...............114 Channeling Our Learning..................116 Designing a New Way to Market............117 Competing by Helping Others Win .........118 Finding a Balance........................120 Chapter 7 Engage Emotionally .................121 The Importance of Belonging...............122 Beyond First-Mover Advantage to First-Connector Advantage .............124 The Héros Journey.......................125 Why We Still Need Heroes.................126 Calling Out the Benefits of a Design ........128 Motivating Behavior Change...............128 Boosting Memory and Recall ..............128 The Création of Fleroes...................130 What It Takes to Make a Hero..............133 Basic Quadrant (Lower Left)...............133 Artistic Quadrant (Upper Left).............134 Versatile Quadrant (Lower Right)...........134 Enriched Quadrant (Upper Right) ..........135 Winning Through Creating Heroes..........135 xiv Pkkoictabi.k Maok: Chapter 8 Reward Your Consumer ..............139 Putting It Ail Together....................139 Greening the Landseape...................140 Enable Your Stakeholders..................142 Map the Future..........................143 Personify Your Consumer..................144 Own the Opportunity.....................146 Work the Design Process..................148 Engage Emotionally......................150 Reward the Consumer....................153 Part II Conclusion.........................157 Afterword..........................161 Endnotes ..........................165 Bibliography........................171 Index .............................177
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id	DE-604.BV026876240
illustrated	Illustrated
indexdate	2024-12-20T15:12:57Z
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isbn	9780137023486 0137023480
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-022402799
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physical	XXII, 183 S. Ill.
publishDate	2011
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spellingShingle	Prahalad, Deepa Sawhney, Ravi Predictable magic unleash the power of design strategy to transform your business Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Produktgestaltung (DE-588)4047340-5 gnd
subject_GND	(DE-588)4410248-3 (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4047340-5
title	Predictable magic unleash the power of design strategy to transform your business
title_auth	Predictable magic unleash the power of design strategy to transform your business
title_exact_search	Predictable magic unleash the power of design strategy to transform your business
title_full	Predictable magic unleash the power of design strategy to transform your business Deepa Prahalad and Ravi Sawhney
title_fullStr	Predictable magic unleash the power of design strategy to transform your business Deepa Prahalad and Ravi Sawhney
title_full_unstemmed	Predictable magic unleash the power of design strategy to transform your business Deepa Prahalad and Ravi Sawhney
title_short	Predictable magic
title_sort	predictable magic unleash the power of design strategy to transform your business
title_sub	unleash the power of design strategy to transform your business
topic	Emotionale Produktdifferenzierung (DE-588)4410248-3 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd Produktgestaltung (DE-588)4047340-5 gnd
topic_facet	Emotionale Produktdifferenzierung Marketing Zielgruppe Produktgestaltung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022402799&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT prahaladdeepa predictablemagicunleashthepowerofdesignstrategytotransformyourbusiness AT sawhneyravi predictablemagicunleashthepowerofdesignstrategytotransformyourbusiness

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