Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2007
|
| Schlagwörter: | |
| Links: | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2120944&custom_att_2=simple_viewer |
| Umfang: | XVIII, 379 S. Ill., graph. Darst. |
| ISBN: | 9780749449360 0749449365 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20110228 | ||
| 007 | t| | ||
| 008 | 110326s2007 xx ad|| |||| 00||| eng d | ||
| 020 | |a 9780749449360 |9 978-0-7494-4936-0 | ||
| 020 | |a 0749449365 |9 0-7494-4936-5 | ||
| 035 | |a (OCoLC)603916697 | ||
| 035 | |a (DE-599)HBZHT015190132 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |a 659.113 | |
| 100 | 1 | |a Springer, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Ads to icons |b how advertising succeeds in a multimedia age |c Paul Springer |
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2007 | |
| 300 | |a XVIII, 379 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neue Medien |0 (DE-588)4196910-8 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 0 | 1 | |a Neue Medien |0 (DE-588)4196910-8 |D s |
| 689 | 0 | |5 DE-188 | |
| 856 | 4 | |u http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2120944&custom_att_2=simple_viewer |3 Inhaltsverzeichnis | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-022164132 | |
Datensatz im Suchindex
| _version_ | 1818972424152023040 |
|---|---|
| any_adam_object | |
| author | Springer, Paul |
| author_facet | Springer, Paul |
| author_role | aut |
| author_sort | Springer, Paul |
| author_variant | p s ps |
| building | Verbundindex |
| bvnumber | BV026609295 |
| ctrlnum | (OCoLC)603916697 (DE-599)HBZHT015190132 |
| dewey-full | 659.113 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.113 |
| dewey-search | 659.113 |
| dewey-sort | 3659.113 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV026609295 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T15:08:03Z |
| institution | BVB |
| isbn | 9780749449360 0749449365 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-022164132 |
| oclc_num | 603916697 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XVIII, 379 S. Ill., graph. Darst. |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Springer, Paul Verfasser aut Ads to icons how advertising succeeds in a multimedia age Paul Springer London [u.a.] Kogan Page 2007 XVIII, 379 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbekampagne (DE-588)4134093-0 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Werbekampagne (DE-588)4134093-0 s Neue Medien (DE-588)4196910-8 s DE-188 http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2120944&custom_att_2=simple_viewer Inhaltsverzeichnis |
| spellingShingle | Springer, Paul Ads to icons how advertising succeeds in a multimedia age Werbekampagne (DE-588)4134093-0 gnd Neue Medien (DE-588)4196910-8 gnd |
| subject_GND | (DE-588)4134093-0 (DE-588)4196910-8 (DE-588)4522595-3 |
| title | Ads to icons how advertising succeeds in a multimedia age |
| title_auth | Ads to icons how advertising succeeds in a multimedia age |
| title_exact_search | Ads to icons how advertising succeeds in a multimedia age |
| title_full | Ads to icons how advertising succeeds in a multimedia age Paul Springer |
| title_fullStr | Ads to icons how advertising succeeds in a multimedia age Paul Springer |
| title_full_unstemmed | Ads to icons how advertising succeeds in a multimedia age Paul Springer |
| title_short | Ads to icons |
| title_sort | ads to icons how advertising succeeds in a multimedia age |
| title_sub | how advertising succeeds in a multimedia age |
| topic | Werbekampagne (DE-588)4134093-0 gnd Neue Medien (DE-588)4196910-8 gnd |
| topic_facet | Werbekampagne Neue Medien Fallstudiensammlung |
| url | http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2120944&custom_att_2=simple_viewer |
| work_keys_str_mv | AT springerpaul adstoiconshowadvertisingsucceedsinamultimediaage |