Cognitive interviewing: a tool for improving questionnaire design
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Thousand Oaks ; London ; New Delhi
Sage Publications
[2005]
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022114476&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=022114476&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Hier auch später erschienene, unveränderte Nachdrucke |
| Umfang: | xii, 333 Seiten |
| ISBN: | 0761928049 0761928030 9780761928041 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents
Preface ix
PART I: ORIENTATION AND BACKGROUND 1
1. Introduction to Cognitive Interviewing 3
What Is (and Isn’t) Cognitive Interviewing? 3
A Broader Perspective: The Cognitive Testing Process 5
2. Setting the Stage for Cognitive Interviewing:
First Principles of Questionnaire Design 12
Sources of Error in Self-Report Surveys 13
Why Do Survey Questions Produce Response Error?
A Sociolingüístic Perspective 17
How Can We Avoid Problems in Survey Questions? 21
If We Are Proficient Designers, Why Do We Need
to Test Questions? 27
Chapter Summary 30
Exercise: Question Evaluation 30
3. Background and Theoretical Origins:
The CASM Approach 34
Origins of CASM as an Orienting Framework 34
Applications of Basic CASM Research 37
Cognitive Interviewing as Applied CASM Research 39
Chapter Summary 41
4· Cognitive Interviewing in Practice: Think-Aloud*
Verbal Probing, and Other Techniques 42
Think-Aloud Interviewing 42
Verbal Probing Techniques 47
Concurrent Versus Retrospective Verbal Probing 51
Choosing Between Think-Aloud and Verbal
Probing Techniques 52
Vignettes, Card Sorts, and Field-Based Probes 58
Chapter Summary 62
PART II: THE INTRICACIES
OF VERBAL PROBING 65
5. Developing Standard Cognitive Probes 67
Examples of Cognitive Probing 68
Logical and Structural Problems 77
A Systematic Approach to Probe Development:
The Question Pitfalls Model 79
Chapter Summary 83
Exercise: Using the QAS to Develop Probe Questions 84
6. Beyond the Standard Model of Verbal Probing 87
A Classification of Probe Types 87
Proactive Versus Reactive Probing 91
Standardized Versus Free-Form Probes 94
Chapter Summary 97
Exercise: Emergent Probing 98
7. A Further Perspective: Cognitive
Testing as Expansive Interviewing 102
A Broad View of Cognitive Interviewing 102
The Ethnographic Interview
as an Alternative Perspective 109
Merging Cognitive and Expansive Interviewing 113
Chapter Summary 114
8. Avoiding Probing Pitfalls 115
Are We in Danger of Finding Problems
That Don’t Exist? 115
Practices That Avoid Artificial Problems 116
Chapter Summary 126
PART III: THE COGNITIVE TESTING PROCESS 127
9. Selection and Training of Cognitive Interviewers 129
Interviewer Personality: Who Makes a Good
Cognitive Interviewer? 129
Technical Background of the Cognitive Interviewer 131
How Should Cognitive Interviewers Be Trained? 131
Continuing Education in Cognitive Interviewing 134
Chapter Summary 135
10. Planning and Conducting Cognitive Interviews 136
Fitting Cognitive Testing Into the Overall
Design Sequence 136
Preparing for the Interview: Subject Recruitment 137
The Interviewing Process 142
Twelve Logistical Issues and Considerations 143
Chapter Summary 150
11. Analyzing and Documenting Cognitive
Interview Results 151
Characterizing Cognitive Interview Outcomes 152
The Analysis of Think-Aloud Interview Results 156
Analysis of the Probed Interview 159
Persistent Analysis Issues 168
Chapter Summary 172
Exercise: Analyzing Cognitive Interviews 172
PART IV: OTHER ISSUES AND TOPICS 175
12. Special Applications of Cognitive Interviewing 177
Adjusting to Survey Administration Mode 177
Cognitive Testing of Sensitive Questions 189
Cognitive Interviewing and Establishment Surveys 196
Testing Questions on Attitudes and Opinions 199
Interviewing Across the Age Range 202
Testing Non-Questionnaire Materials 204
Chapter Summary 205
207
13. Evaluation of Cognitive Interviewing Techniques
Theoretical Perspectives 208
Empirical Evaluation of Cognitive Interviewing 213
Are We Evaluating the Right Outcome? 224
Limitations of Cognitive Interviewing 225
Chapter Summary 228
14. Beyond Cognitive Testing:
Affiliated Pretesting Methods 230
(Formal) Expert Review 231
Focus Groups 233
Behavior Coding 236
Reinterview Surveys 241
How Do Pretesting Methods Compare? 243
Chapter Summary 253
15. Recommendations and Future Directions 255
Twelve Recommendations for Cognitive
Interviewing Practice 255
Future Directions for Cognitive Interviewing 261
A Final Case Study 268
In Conclusion 271
Appendix Is Example of Cognitive Testing Protocol 273
Appendix 2: Examples of Findings From
Cognitive Testing Reports 287
References 299
Index 321
About the Author 335
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| language | English |
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| physical | xii, 333 Seiten |
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| spellingShingle | Willis, Gordon B. Cognitive interviewing a tool for improving questionnaire design Methodologie (DE-588)4139716-2 gnd Fragetechnik (DE-588)4113604-4 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Fragebogen (DE-588)4128271-1 gnd Kognitives Interview (DE-588)4427223-6 gnd |
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| title | Cognitive interviewing a tool for improving questionnaire design |
| title_auth | Cognitive interviewing a tool for improving questionnaire design |
| title_exact_search | Cognitive interviewing a tool for improving questionnaire design |
| title_full | Cognitive interviewing a tool for improving questionnaire design Gordon B. Willis |
| title_fullStr | Cognitive interviewing a tool for improving questionnaire design Gordon B. Willis |
| title_full_unstemmed | Cognitive interviewing a tool for improving questionnaire design Gordon B. Willis |
| title_short | Cognitive interviewing |
| title_sort | cognitive interviewing a tool for improving questionnaire design |
| title_sub | a tool for improving questionnaire design |
| topic | Methodologie (DE-588)4139716-2 gnd Fragetechnik (DE-588)4113604-4 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Fragebogen (DE-588)4128271-1 gnd Kognitives Interview (DE-588)4427223-6 gnd |
| topic_facet | Methodologie Fragetechnik Empirische Sozialforschung Fragebogen Kognitives Interview |
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