Simplicity marketing: end brand complexity, clutter, and confusion
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
Free Press
2000
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=021956415&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | X, 274 S. graph. Darst. |
| ISBN: | 0684859181 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819347597032161280 |
|---|---|
| adam_text | Contents
Acknowledgments ix
Introduction 1
PART I The Buying and Selling Environment in the Digital Age
1. Too Much Choice 7
2. Becoming Part of the Solution 27
3. The 4 R s of Simplicity Marketing 47
PA RT II Strategies: Applying the 4 R s for Competitive Advantage
4. Replace: Substitution and Consolidation 6j
5. Repackage: Aggregation and Integration gy
6. Reposition: Simplifying the Customer s Brandscape 135
7. Replenish: Continuous Supply, Zero Defects, and
Competitive Price 161
PART III Managing Simplicity
8. Visible Simplicity, Invisible Complexity: The Role of
Information Technology 177
9. Integrating Simplicity Marketing into Brand and
Product Strategy 189
10. The Bottom Line: Converting Customer Stress Relief to
Shareholder Value 235
Endnotes 255
Index 261
About the Authors 273
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| indexdate | 2024-12-20T15:03:27Z |
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| isbn | 0684859181 |
| language | English |
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| spellingShingle | Cristol, Steven M. Sealey, Peter Simplicity marketing end brand complexity, clutter, and confusion Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Simplicity marketing end brand complexity, clutter, and confusion |
| title_auth | Simplicity marketing end brand complexity, clutter, and confusion |
| title_exact_search | Simplicity marketing end brand complexity, clutter, and confusion |
| title_full | Simplicity marketing end brand complexity, clutter, and confusion Steven M. Cristol ; Peter Sealey |
| title_fullStr | Simplicity marketing end brand complexity, clutter, and confusion Steven M. Cristol ; Peter Sealey |
| title_full_unstemmed | Simplicity marketing end brand complexity, clutter, and confusion Steven M. Cristol ; Peter Sealey |
| title_short | Simplicity marketing |
| title_sort | simplicity marketing end brand complexity clutter and confusion |
| title_sub | end brand complexity, clutter, and confusion |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
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